Connect with us
nairametrics

Paid Content

Why Big Brother Nigeria is an investment goldmine

The 2019 edition of BBN aka Pepper Dem, is over, ending a rollercoaster for fans, and every Nigerian who nurses interest in pop culture.

Published

on

Why Big Brother Nigeria is an investment goldmine

The 2019 edition of Big Brother Nigeria aka Pepper Dem, is over, ending a rollercoaster for fans, viewers, and generally every Nigerian who nurses interest in pop culture.

BBNaija is popular for its heavy dose of escapism. Everyday, Nigerians are faced with multidimensional challenges, puts a strain on the mind. As society has long discovered, we humans tend to forget about our own problems by involving ourselves in other people’s problems. Reality TV shows like BBNaija offers this crucial escape by commodifying and unfolding the overdramatic lives of others. Watching these people’s struggles makes us believe that our own problems aren’t as severe, or we can connect with their challenges and vicariously live through them. BBNaija provides this escape for Nigerians to relax and engage with housemates.

How?

A mixed group of carefully-vetted candidates are ushered into a house miles away from home. These strangers are joined by the hip in a building for 99 days, after quitting their jobs to invest a portion of their lives into a reality TV show. On the surface, they are signing up to have viewers live through them, but their real hope is that via participating in the house, they can mint money through business deals, brand partnerships, and even launching their own companies.

When you consider it from this perspective, the hit TV show, Big Brother Naija (BBNaija)—where young Nigerians drawn from diverse walks of life live together for the chance to win a cash prize—is defined by its economical value. In fact, the entire show is a money play for everyone involved in the creation, marketing, and advertisement. The participants are almost always in a better financial position after they leave the house. Sponsors get their value worth in advertising and PR. And show-runners MultiChoice Nigeria, experience an increase in revenue. Everyone involved in the show ends up a winner, at least financially.

But here’s the burning question: How much is BBNaija worth as an investment? Do all the numbers add up to show real economical value?

GTBank 728 x 90

Yes, they do. BBNaija ticks every positive box for great business. In 2018, Plaqad, a marketing and public relations technology company carried out research that examines the direct and indirect impact of the show on the Nigerian economy and society at large. Their results provide data that supports this. But three strategic areas of importance are the overall influence, media value for sponsors, and its popularity with young people.

Beneficial Influence

The 2019 edition of BBNaija ended on October 6, 2019, with a contestant, Mercy Eke, emerging the most voted candidate, after other finalists (including Mike, Frodd, Omashola and Seyi) failed to inspire superior numbers. Winning is a popularity contest driven solely by the actions candidates and intense campaign from fans, which influences viewers to spend money to register their support and keep their champion in the house. This year, the show polled over 240 million votes from the season and 50 million votes in finale week alone. These numbers confirm the influence and penetration of the show.

MultiChoice makes a killing off of the Big Brother Naija show. MultiChoice also enjoys significant growth in user subscription rates during every BBNaija season. Typically, in addition to growing the number of new subscribers on their platform, the company also records higher customer subscription rates to their different programming bouquets or plans when the show airs. They also record more revenue through their different value-added services (VAS). In addition to selling more DStv decoders, the company also records more user viewing time during this period as more users subscribe and stay glued to the BBNaija station.

GTBank 728 x 90

Media Value

The media value of sponsoring BBNaija according to experts surveyed is in billions of Naira, somewhere around N10 billion. The eyeballs, conversations and general awareness generated by the show makes it a viable option for brands looking to get

the word out about their business. This much is seen in the robust mentions enjoyed by previous sponsors of the show. The top-of-mind-awareness, share of mind and share of voice BBNaija offers partners makes it a top choice for many smart brands. Little wonder, the show always never fails to attract top Nigerian brands as sponsors every season. Online retailer, Payporte was the headline sponsor in 2017 and 2018, while gambling giants, Bet9ja hijacked 2019. Other recurrent sponsors include Minnie mie Chin Chin, Nokia, Heritage Bank, Pepsi, Legend Extra Stout among others.

It’s all down to the perfect product placement. While ads might convey commercial messages, with BBNaija, there are numerous opportunities for brands to leverage on as part of the house. Games, tasks and parties provide seamless integration into the show. This in-show placement accompanies regular commercial breaks and increases the value of the advertisement for sponsors.

Youth Audience

At the heart of BBNaija’s influence is a nucleus of a young demographic. Young people are valuable consumers because they influence the purchasing decisions of their friends and family. In addition to being consumers themselves, teens can affect where their family vacation destinations, choice of car, and the clothes that their friends wear. A brand or product automatically gains an image of “being cool,” if it is popular with young people.

For a reality TV show that’s not a regular talent hunt, it is easy to question the value BBNaija has for young people. For a majority of the viewers of the show, the value is obvious as 84% agree the show holds great benefits for the youth by providing opportunities for success. They believe the show provides young people with an opportunity to discover themselves, interact with others, and showcase their talent to the world. In addition, there seems to be a consensus among respondents that the show provides a great platform for contestants to succeed in their individual pursuits as evidenced by the great strides are making after they left the Big Brother house.

Jaiz bank ads

Young people are important to numerous markets, from fashion, mobile, and technology to alcohol, snack foods and entertainment. Without young people, a significant number of businesses won’t exist. This audience spends money, and they inspire others to do so. BBNaija offers brands a confirmed route to their hearts.

Fidelity ads

NM Partners represent articles published in paid partnerships with corporate organisations. They include press releases, targeted content, and other forms of corporate communications on behalf of our Paid Partners.

7 Comments

7 Comments

  1. Emmanuel Eselebor Obehiaghe

    October 31, 2019 at 4:04 pm

    It’s a good business deal.

  2. Anonymous

    October 31, 2019 at 4:04 pm

    Poor writing

    • Jane

      March 14, 2020 at 4:38 am

      Terribly poor writing. I struggled to continue reading andakr sense of the write up.

  3. Anonymous

    November 1, 2019 at 6:22 am

    The business and political elites will continue to tap from the little resource of the average and the poor… Corporate scam disguised in business, more than 72billion realized from votes, 60million to win… The likes of multi-choice and other corporate giants will continue to suck us dry while the wicked politicians have their fair share.

  4. Ufuoma Adaighofua Ojomaikre

    November 1, 2019 at 11:58 am

    No serious nation ever developed based on reality television or entertainment. On the contrary, the nation needs to revitalise the sectors that count, namely, education, rule of law, civil service and create and enabling environment for enterprise to thrive.

  5. Anonymous

    November 1, 2019 at 12:14 pm

    The business is really a good deal.

  6. Anonymous

    November 1, 2019 at 6:54 pm

    Rubbish program that destroys decency

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Paid Content

Earnings Online: Currencies, Bitcoin, Stocks, Gold, Oil

Trading in the financial markets can be one of the most promising and profitable types of such earnings.

Published

on

There are a huge number of ways to make money online nowadays. You can do it sitting at home on the couch, at a table in a cafe or even in parallel with the main work. In general, anywhere, you just need an internet-connected computer or a smartphone.

Trading in the financial markets can be one of the most promising and profitable types of such earnings. Why? Let’s figure it out in this article.

What is Online Trading?

It is an opportunity to make money on fluctuations in the price of various financial assets. Simply put, you buy, for example, a currency and wait for it to rise in value. Or, conversely, you sell in the expectation of a fall in the rate. This is the basic principle of trading. But brokers offer more than just currency trading, which is a huge advantage. For example, working with a brokerage company like NordFX, you can trade a wide variety of asset types. For example, stocks, oil and gold, stock indices and even cryptocurrencies. Such a rich selection allows you to significantly diversify your earning opportunities. Moreover, you can earn not only on the growth, but also on the fall in the price of any of these assets.

Currency and Cryptocurrency Trading: Features

GTBank 728 x 90

Let’s say you have chosen currency trading. What should you pay attention to? First, on the fact that all currencies are in pairs on Forex. That is, you do not just buy, for example, euros, but you automatically sell another currency in return. Basically, it all looks like in a standard exchange office. The thing is that you do not need to have all these currencies in stock, the broker will automatically convert funds from your trading account.

For example, when buying a EUR/USD currency pair, you purchase euros and sell US dollars. When selling the same currency pair, you, on the contrary, sell euros and buy US dollars. On Forex, all currency pairs are divided into major ones, for example, GBP/USD (British pound/US dollar) or USD/JPY (US dollar/Japanese yen) and cross rates (in such pairs, currency exchange is performed directly, bypassing the US dollar), for example, EUR/GBP (Euro/British Pound) or NZD/CAD (New Zealand Dollar/Canadian Dollar). Apart from this, there are also exotic pairs in which rare currencies are present, such as the African rand, for example, or the Norwegian krone. In total, 33 currency pairs are available for NordFX clients to conduct transactions.

In addition, you can make transactions with digital currencies. The principle of trading here is the same as in Forex. Trading operations can be carried out with any of 11 cryptocurrency pairs, including the leading cryptocurrencies against the US dollar: BTC/USD (Bitcoin), ETH/USD (Ethereum), LTH/USD (Litecoin), EOS/USD (Eos), XRP/USD (Ripple), etc.

GTBank 728 x 90

Stock Trading

The principle of stock trading is quite simple. You are not buying the stock itself, but a contract for the difference (CFD). That is, ownership is not transferred to you. You kind of make a bet with a broker whether a particular stock will rise or fall in price. And it gives you the chance to make a profit both if its value soars to heaven and if it collapses to zero.

Broker NordFX offers a large selection of CFDs on shares of nearly 70 companies, including such world-famous brands as IBM, JP Morgan Chase, Coca-Cola, Mastercard, McDonalds, Microsoft, Twitter, UBER, eBay, Alibaba, Deutsche Bank and many others.

Trading in Precious Metals and Oil

NordFX also offers the opportunity to profit from the difference in quotations of the most popular metals and raw materials. And if gold and silver are more often used as insurance assets to hedge risks, oil prices, on the contrary, are subject to fairly strong fluctuations reaching hundreds of percent. This combination with the addition of trading positions for stocks, currencies, and cryptocurrencies, allows you to form the most balanced investment portfolio that brings maximum profit with minimum risk.

Jaiz bank ads

What if I Do Not Know How to Trade Yet?

Fidelity ads

The overwhelming majority of those who come to online trading do not have relevant experience and generally know practically nothing about the financial markets. To help novice traders, the broker NordFX has posted a lot of useful videos and articles on its website. on the topic of Forex trading. In particular, you can learn about the basics of trading, strategy creation, market analysis, wealth management, and risk. Finally, a whole section is devoted to how to use the MetaTrader 4 (MT4) trading platform, on which, in fact, all transactions are performed.

It is clear that before buying a particular currency or another asset, it is necessary to analyze for the development of a trend, that is, to predict where the quotes will go, and, accordingly, open a buy or sell transaction. There are two types of analysis here: technical and fundamental.

Using the MetaTrader 4 (MT4) platform, you can carry out technical analysis of quotes using all kinds of built-in indicators and various charting tools. MT4 has a built-in news feed as well, which allows you to quickly learn about important macroeconomic events and, accordingly, perform another type of analysis, fundamental. In addition, you can find regular analytical reviews and forecasts for the main financial markets on the NordFX website, for which the company has even been awarded the prestigious international award as Best News & Analysis Provider.

Also, you will find an economic calendar on the website of this broker, thanks to which you will know in advance on what day and at what time certain economic events, decisions of Central banks or important macro statistics are expected.

How to Profit Without Trading Yourself

You can make money on financial markets not only by trading yourself. Clients of the broker NordFX are also offered various services with the help of which they can make a profit without even having an idea of what market analysis is and without making a single transaction on their own.

For this purpose, the broker offers PAMM accounts (Percent Allocation Management Module) which is a special platform where a client can choose an experienced and successful managing trader (one or more) and entrust them with managing the client’s funds.

In addition to PAMM, CopyTrading service is also offered. Here you also choose an experienced trader as your “partner”. But, unlike PAMM, you do not transfer your funds for management, but you copy on your account all those transactions that the trader you have chosen (the provider of trading signals) makes on their account, in a fully automatic mode. Moreover, you can work with one or many signal providers.

The use of robot advisors is another opportunity to profit from trading in financial markets, which does not require special knowledge. A robot advisor is a computer program that will make transactions for you according to the algorithm embedded in it. You just need to purchase or download the robot free of charge on the Internet, install it on your MT4 platform, after which it will trade for you 24 hours a day.

app

There are nuances here, however. Thus, NordFX does not offer specific robots to its clients. Accordingly, all of these will be third-party programs. Therefore, you need to test them and optimize their settings (for example, the volume of transactions, levels of stop orders and take profit) before working. This can be done using a special tester already built into MetaTrader 4. Also, any Expert Advisor needs not only one-time optimization, but also periodic monitoring.

How to Increase Your Profits Tens and Hundreds of Times

Trading conditions, margin and leverage are three things that can multiply your income from trading in the financial markets.

First, you need to be mindful of the trading conditions. All brokerages charge a spread fee for ongoing trading transactions. This is their earnings, and for some such commissions are quite large, while for others, like NordFX, they are minimal, which allows clients to earn even with insignificant fluctuations in quotes.

As for the leverage, in fact, this is a loan that the broker provides to its clients automatically and without any collateral, and which, like in NordFX, when trading currency pairs, can exceed your own capital 1000 times. That is, having in your account, for example, $100, you can make transactions of up to 100 thousand dollars. Accordingly, your profit grows too. Imagine that your deposit is 10,000 USD. In this case, with the help of such leverage, for only 100 transactions your turnover can reach a billion (!) dollars, and this is already a very large business on an international scale.

The same goes for cryptocurrency trading. With NordFX margin trading, you can open buy or sell positions with just $150 in your account. This despite the fact that the price of bitcoin is above 10.000 USD now!

And most importantly, everything that is described above is not a fairy tale or fantasy. This is a reality that is available to everyone. And you don’t have to graduate from Harvard, work on Wall Street in New York, or have a start-up capital of millions of dollars to open your way into the world of finance. Once again, you need just an internet-connected computer or smartphone and… $10. This is the minimum deposit in order to become a client of the NordFX brokerage company.

To achieve a lot, you can start with a little. The main thing is to start.

Continue Reading

Paid Content

Cordros records business expansion, announces 3 new subsidiaries

Cordros Capital Limited has announced a major corporate expansion with the establishment of 3 new subsidiaries.

Published

on

Cordros Capital Limited has announced a major corporate expansion with the establishment of three (3) new subsidiaries. In a statement released to the media on Tuesday, the company announced that it had obtained all relevant licences and regulatory approvals to open shop for its Insurance, Trustees, and Registrars businesses.

According to the Group Managing Director, Mr. Wale Agbeyangi, Cordros Insurance Brokers Limited has been granted an operating license by both the Nigerian Council of Registered Insurance Brokers (NCRIB) and the National Insurance Commission (NAICOM). Also, Cordros Trustees Limited, and Cordros Registrars Limited.

Following the achievement of this new corporate milestone, the statement confirmed that the new businesses will commence operations in earnest.

It would be recalled that after commencing operation as a Securities Trading business in 2007, Cordros recorded significant milestones in 2010 and 2013 when it started its Investment Banking and Asset Management businesses, respectively.

GTBank 728 x 90
Continue Reading

Business News

Geely Auto to invest 54 million dollars in the development of healthy cars

Geely’s leading track record will be taken to a new level with the development of an all-round “healthier car.”

Published

on

As Exclusive Partner of Geely Automotive in Nigeria, Mikano brings us great news of Geely Automotive innovative steps towards development of “healthy, intelligent vehicles” by earmarking 54 million Dollars of funding to it; as a furthering of the fight against Coronavirus.

The move not only adds a new dimension to Geely’s understanding of “passenger safety,” it also represents a new development direction for automobiles.

READ: Automotive Bill: Why FG may return it to National Assembly

The development of a “healthier car” differs from specialized medical vehicles in that Geely’s products are made for ordinary consumers. Cars with comprehensive virus protection not only require the capability to isolate harmful substances in the air, it also needs to quickly and effectively purify cabin air for occupants.

GTBank 728 x 90

Geely Auto’s global R&D and design networks based in Europe, USA and China will jointly move to develop and research new environmentally sustainable materials with anti-bacterial and anti-viral properties which can be used within air-conditioner systems and on frequently touched surfaces such as buttons and handles.

Geely Auto will make full use of its global R&D system and resources as well as cooperate with professional medical and scientific research institutions to set up special project teams to work on the new research.

READ: Cars45 CEO explains how to increase demand for Made in Nigeria cars

GTBank 728 x 90

An Conghui, President of Geely Holding Group and President and CEO of Geely Auto Group said “Epidemic prevention is a job that requires the long-term effort of wider society. As the most common mode of transportation, consumers spend a considerable amount time in their cars, akin to a “second home” Only by making healthier products can we meet consumer demand for better quality of life. Based on the automotive industry’s development direction built around electrified, connectivity, intelligence, and shared mobility, auto companies should commit to developing products that help protect the health of drivers and passengers. This will become one of Geely Auto key long-term development objectives.”

Earlier on January 28, Geely Holding Group joined hands with the Li Shufu Foundation to set up a special 30 million dollars fund in support of the new coronavirus prevention and control, with a focus on the mass purchasing of much needed medical supplies for China in the short term.

Geely’s leading track record will be taken to a new level with the development of an all-round “healthier car.” Geely’s move sets a new precedent in the development of safety technologies that goes beyond developing leading crash test results and moves into new dimensions of passenger safety.

Visit www.geely.ng to find out more about Geely Nigeria

Jaiz bank ads

Fidelity ads
Continue Reading
Advertisement
Advertisement
Advertisement
ikeja electric
Advertisement
Advertisement
Patricia
Advertisement
FCMB ads
Advertisement
IZIKJON
Advertisement
Fidelity ads
Advertisement
first bank
Advertisement
bitad
Advertisement
Stallion ads
Advertisement
financial calculator
Advertisement
deals book
Advertisement
app
Advertisement