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Why Big Brother Nigeria is an investment goldmine

The 2019 edition of BBN aka Pepper Dem, is over, ending a rollercoaster for fans, and every Nigerian who nurses interest in pop culture.

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Why Big Brother Nigeria is an investment goldmine

The 2019 edition of Big Brother Nigeria aka Pepper Dem, is over, ending a rollercoaster for fans, viewers, and generally every Nigerian who nurses interest in pop culture.

BBNaija is popular for its heavy dose of escapism. Everyday, Nigerians are faced with multidimensional challenges, puts a strain on the mind. As society has long discovered, we humans tend to forget about our own problems by involving ourselves in other people’s problems. Reality TV shows like BBNaija offers this crucial escape by commodifying and unfolding the overdramatic lives of others. Watching these people’s struggles makes us believe that our own problems aren’t as severe, or we can connect with their challenges and vicariously live through them. BBNaija provides this escape for Nigerians to relax and engage with housemates.

How?

A mixed group of carefully-vetted candidates are ushered into a house miles away from home. These strangers are joined by the hip in a building for 99 days, after quitting their jobs to invest a portion of their lives into a reality TV show. On the surface, they are signing up to have viewers live through them, but their real hope is that via participating in the house, they can mint money through business deals, brand partnerships, and even launching their own companies.

When you consider it from this perspective, the hit TV show, Big Brother Naija (BBNaija)—where young Nigerians drawn from diverse walks of life live together for the chance to win a cash prize—is defined by its economical value. In fact, the entire show is a money play for everyone involved in the creation, marketing, and advertisement. The participants are almost always in a better financial position after they leave the house. Sponsors get their value worth in advertising and PR. And show-runners MultiChoice Nigeria, experience an increase in revenue. Everyone involved in the show ends up a winner, at least financially.

But here’s the burning question: How much is BBNaija worth as an investment? Do all the numbers add up to show real economical value?

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Yes, they do. BBNaija ticks every positive box for great business. In 2018, Plaqad, a marketing and public relations technology company carried out research that examines the direct and indirect impact of the show on the Nigerian economy and society at large. Their results provide data that supports this. But three strategic areas of importance are the overall influence, media value for sponsors, and its popularity with young people.

Beneficial Influence

The 2019 edition of BBNaija ended on October 6, 2019, with a contestant, Mercy Eke, emerging the most voted candidate, after other finalists (including Mike, Frodd, Omashola and Seyi) failed to inspire superior numbers. Winning is a popularity contest driven solely by the actions candidates and intense campaign from fans, which influences viewers to spend money to register their support and keep their champion in the house. This year, the show polled over 240 million votes from the season and 50 million votes in finale week alone. These numbers confirm the influence and penetration of the show.

MultiChoice makes a killing off of the Big Brother Naija show. MultiChoice also enjoys significant growth in user subscription rates during every BBNaija season. Typically, in addition to growing the number of new subscribers on their platform, the company also records higher customer subscription rates to their different programming bouquets or plans when the show airs. They also record more revenue through their different value-added services (VAS). In addition to selling more DStv decoders, the company also records more user viewing time during this period as more users subscribe and stay glued to the BBNaija station.

Media Value

The media value of sponsoring BBNaija according to experts surveyed is in billions of Naira, somewhere around N10 billion. The eyeballs, conversations and general awareness generated by the show makes it a viable option for brands looking to get

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the word out about their business. This much is seen in the robust mentions enjoyed by previous sponsors of the show. The top-of-mind-awareness, share of mind and share of voice BBNaija offers partners makes it a top choice for many smart brands. Little wonder, the show always never fails to attract top Nigerian brands as sponsors every season. Online retailer, Payporte was the headline sponsor in 2017 and 2018, while gambling giants, Bet9ja hijacked 2019. Other recurrent sponsors include Minnie mie Chin Chin, Nokia, Heritage Bank, Pepsi, Legend Extra Stout among others.

It’s all down to the perfect product placement. While ads might convey commercial messages, with BBNaija, there are numerous opportunities for brands to leverage on as part of the house. Games, tasks and parties provide seamless integration into the show. This in-show placement accompanies regular commercial breaks and increases the value of the advertisement for sponsors.

Youth Audience

At the heart of BBNaija’s influence is a nucleus of a young demographic. Young people are valuable consumers because they influence the purchasing decisions of their friends and family. In addition to being consumers themselves, teens can affect where their family vacation destinations, choice of car, and the clothes that their friends wear. A brand or product automatically gains an image of “being cool,” if it is popular with young people.

For a reality TV show that’s not a regular talent hunt, it is easy to question the value BBNaija has for young people. For a majority of the viewers of the show, the value is obvious as 84% agree the show holds great benefits for the youth by providing opportunities for success. They believe the show provides young people with an opportunity to discover themselves, interact with others, and showcase their talent to the world. In addition, there seems to be a consensus among respondents that the show provides a great platform for contestants to succeed in their individual pursuits as evidenced by the great strides are making after they left the Big Brother house.

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Young people are important to numerous markets, from fashion, mobile, and technology to alcohol, snack foods and entertainment. Without young people, a significant number of businesses won’t exist. This audience spends money, and they inspire others to do so. BBNaija offers brands a confirmed route to their hearts.

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NM Partners represent articles published in paid partnerships with corporate organisations. They include press releases, targeted content, and other forms of corporate communications on behalf of our Paid Partners.

7 Comments

7 Comments

  1. Emmanuel Eselebor Obehiaghe

    October 31, 2019 at 4:04 pm

    It’s a good business deal.

  2. Anonymous

    October 31, 2019 at 4:04 pm

    Poor writing

    • Jane

      March 14, 2020 at 4:38 am

      Terribly poor writing. I struggled to continue reading andakr sense of the write up.

  3. Anonymous

    November 1, 2019 at 6:22 am

    The business and political elites will continue to tap from the little resource of the average and the poor… Corporate scam disguised in business, more than 72billion realized from votes, 60million to win… The likes of multi-choice and other corporate giants will continue to suck us dry while the wicked politicians have their fair share.

  4. Ufuoma Adaighofua Ojomaikre

    November 1, 2019 at 11:58 am

    No serious nation ever developed based on reality television or entertainment. On the contrary, the nation needs to revitalise the sectors that count, namely, education, rule of law, civil service and create and enabling environment for enterprise to thrive.

  5. Anonymous

    November 1, 2019 at 12:14 pm

    The business is really a good deal.

  6. Anonymous

    November 1, 2019 at 6:54 pm

    Rubbish program that destroys decency

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BUA donates 3 Emergency COVID-19 ambulances, 100,000 facemasks to Yobe

BUA Group has donated three ambulances and 100,000 facemasks to the Yobe State Government.

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As COVID-19 cases continue to rise across Nigeria, BUA has donated three ambulances and 100,000 facemasks to the Yobe State Government as part of its social support and humanitarian commitment to combat the COVID-19 pandemic in the country.

Presenting the donations on behalf of the Chairman of BUA Group, Abdul Samad Rabiu at the Government House, Damaturu, Aliyu Idi Hong, Director of Government Relations, BUA Group commended Governor Mai Mala Buni of Yobe State for his tireless efforts in curbing the COVID-19 pandemic in the state.

L – R: Aliyu Idi Hong, Director of Government Relations, BUA Group presenting documents of 3 emergency ambulances donated by BUA as part of efforts to curb the COVID-19 pandemic to Governor Mai Mala Buni of Yobe State at the Government House, Damaturu.

According to Hong, “So far, the Chairman of BUA Group, Abdul Samad Rabiu has given more than 8 billion Naira worth of support to towards the fight against COVID-19 in Nigeria.”

“With the second wave spreading across Nigeria, we are expanding the scope of our intervention to various states and will continue to support initiatives aimed at helping to curb the spread of the virus in Nigeria,” Hong added.

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Reacting, Governor Buni thanked Abdul Samad Rabiu, Chairman/Founder BUA Group, for his humanitarian gesture to the nation especially to Yobe State noting that the “donation is coming at the right time because of the second wave of the pandemic”.

The governor reminded the Yobe people to adhere strictly to the covid-19 preventive measures by wearing facemasks, keeping social distancing and washing their hands

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Another First! Wragby becomes a Microsoft Azure Expert Managed Service Provider (MSP)

This makes Wragby the first Microsoft Partner in Nigeria and West East Central and Sub-Saharan Africa to achieve this!

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Wragby Business Solutions & Technologies Limited (Wragby) has achieved the Microsoft Azure Expert Managed Services Provider (MSP) status, maintaining high proficiency in assessing, migrating, building, deploying, optimizing, and managing business solutions on Azure. This makes Wragby the first Microsoft Partner in Nigeria and West East Central and Sub-Saharan Africa to achieve this!

“We are super proud to be awarded this designation as a Microsoft Azure Expert Managed Service Provider.  It is yet another proof to the depth of our expertise, by ensuring that our technical capabilities and processes meet and exceed the standards of the Azure Expert MSP program. We look forward to achieving more,”Oluyomi Alarape , MD/CEO Wragby

Participation in the Azure Expert MSP program is granted to partners that meet several requirements, including verified customer delivery and technical expertise tests, as well as successfully complete an independent audit of their managed services, equipment, processes, and technologies. Providers must hold Microsoft Gold Cloud Platform competency, maintain end-to-end managed support for Azure, and provide multiple customer references of Azure managed service projects delivered over the last 12 months.

The Microsoft Azure Expert Managed Service Provider program is designed to give businesses migrating to the cloud confidence that their chosen partners have demonstrated the highest degree of capability to deliver repeatable high-fidelity managed services on Azure.

According to Akin Ayodele- Chief Technology Advisor at Wragby the attainment of the Azure Expert MSP Certification Wragby has once again demonstrated in very concrete terms her commitment Towards supporting our Customers journey and experience in the use of the Microsoft Azure Intelligent Cloud Platform family to exploit solutions and Innovations to realize their digital transformation objectives.

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This recognition validates Wragby’s ability in orchestrating and integrating various services on Azure including cloud infrastructure, IoT services and application migration skills, as well as the ability to deliver value to customers by offering proactive monitoring, automation, and management of their Azure environments.

In the current ever-changing Business Landscape, Businesses need a greater level of auto-scaling to Increase Operational efficiency, be more Agile and deliver excellent customer experience through technology services. Businesses therefore need to auto-scale to meet their technology demands & save cost through Excellent but Cost-Effective Managed services.

Our Best-in-Class Digital Advisory Team has high proficiency in assessing, migrating, building, deploying, optimizing, and managing business solutions on Azure, using proven processes and tools. This is evident by our recent attainment of the Microsoft Azure Expert Managed Services Provider (MSP) status,

Meet IT demands & Save cost through our Expert Managed Services offer which includes:

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  • App Migration/Modernization Services
  • Infrastructure Configuration & Management
  • Business Continuity, Backup and Disaster Recovery
  • Data Protection
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  • Cloud Advisory Services…plus more

We work with various teams for efficient delivery either On-premise, Hybrid, or in a Public Cloud.

We are just a call away. Contact us at www.wragbysolutions.com

See more here,  https://www.microsoft.com/azure/partners/azureexpertmsp?filters=all

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How artificial intelligence is changing the narrative in Forex and crypto trading

Artificial Intelligence is the most efficient, simple, safe, and affordable way to invest money and trade the Forex Market.

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You have probably already heard about Artificial Intelligence (AI) and how it is helping people across various industries in many daily activities. According to JPMorgan, nowadays, 90% of trading is run by computers, algorithms, and passive managers. This means that if you want to invest, you will need equivalent trading tools to compete.

What is AI and How does it work in Forex Trading?

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From research so far, fundamental and manual forex trader’s account is about 10% of Forex Trading Volume, so how do you compete against super-fast trading systems with humans or manual trading system? With the use of AI trading, anyone in the world can trade efficiently and increase the chances of achieving above-average forex returns, regardless of the level of trading experience.

The dynamics of the market have changed, and we must agree that we need machines to do many things better, especially in the field of the forex trading market. From this point of view, the providers of manual forex signals and analysis are no longer a great choice. AI is the best forex trading solution.

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Unlike humans or other technological resources, AI can make an enormous number of accurate decisions in a fraction of the time, down to milliseconds. These skills make AI an enormously powerful tool for use in forex trading.

To learn more about the use of Artificial Intelligence, click FxPrimeBolt

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