This article will examine one simple technique that will double up the size of your Google listings which will make your business pop out in this crowded space. The results? You’ll drive more clicks to your site and squeeze your competitors out.
As the internet is continuously evolving and maturing, we are slowly moving away from conducting our searches on Google from a string of keywords such as “cheap tickets Abuja” ….. to a more natural language in the form of a question such as “How much are tickets to Abuja?’’
Google has also given website owners the ability to enhance and expand their Google listing results with special features. Obviously, this is not new, you may have already come across results which display star ratings for example but now, you can also integrate Frequently Asked Questions listings which literally double up the size of your results.
The following are the easy steps to follow:
STEP 1: Identify the right content page
For this to work, you need to identify a page from your website that ranks quite high in Google search engine results. It will not work with your home page.
- Go to https://neilpatel.com/ubersuggest/.
- Type your domain name in the search box, then press enter.
- On the left-hand side menu, click on the “top pages” option.
The top page is likely to be your home page, so ignore it.
The pages below that, with the most estimated traffic, are likely to be the best candidate. Click on the “view all” drop-down next to the page which will show what keywords this page is ranking for.
If the page ranks for keywords that are position 10 and above, then you are good to go.
STEP 2: Add relevant FAQs to the content of the page
Once you’ve identified which content page is most appropriate, just add a list of FAQs to it.
This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions users may ask.
- If you can’t think of any specific question to add, go to https://answerthepublic.com/, type your keyword in the search box and click on the “got a question” button.
- This will give you a list of the most popular questions people ask about this topic. To make it easier, click on the data option above the graphs.
- The other alternative is to use Google. Search for your keyword and check the results. Scroll down and find out if there is a “people also ask for” snippet results. These will be the most popular questions people ask in relation to this keyword. Use these results as inspiration. Don’t copy and paste.
Step 3: Add structure data to your page
Don’t panic, this is easy.
Structured data is code in a specific format, written in such a way that makes it easy for search engines to understand content.
Search engines read the code and use it to display search results in a specific and much richer way, like our FAQ. The integration of this piece of code on your website is very easy.
- Head over to https://technicalseo.com/tools/schema-markup-generator/.
- From the drop-down, select the FAQ option. You should see a form with two fields. One is called Question and the other one is called answer.
- Just copy and paste your questions and answers from your content page using these fields.
- To add a question, simply click on the add question button.
- You should see the code being automatically created on the right-hand side of your window.
- Once you’re done, click on the G icon located right above the code.
- Select the option Rich result test.
- This will open a Google testing page with the code you’ve just created automatically copied in a small window.
- From there, you can verify if the code you’ve created is valid.
- Click on “test code” and your code will be analyzed.
- You should now see a detected item called FAQs with a green tick next to it confirming your code is good.
- Go back to the schema Mark-up Generator tool and this time click on the blue copy icon. This should copy the code to your clipboard.
Step 4: Integrate the code to your page
All you need to do now is to copy and paste this structured data in the html code of your page, more specifically in what is called the head of the page <head></head>.
If you are using Word Press here is how to do it:
- Download and install a plugin called Header and Footer script.
- Locate the page where you’ve added your FAQs and click on edit.
- Scroll down until you see a box called “insert Script to <head> Paste your script in and save your page.
- Every Content Management System will be different so if you are unsure how to add code to the head of a page just find out with your provider.
Step 5: Tell Google the page has been updated
This is optional but it will speed up the process. For this step, you need to have a Google search console profile installed.
- Login to your Google search console profile.
- Copy the web address on which you have added your FAQs content and the code and paste it in the “inspect any URL box” field then hit the return key.
- You should see a box with the option “request Indexing”.
- Click on the link. This will submit a request to Google for the page to be crawled.
This is a simple tip with huge benefits, one of which being, your website content showing in the answer snippets of Google which are used for voice search results preparing your business for the next generation of search, voice.
Renewable energy critical driver of Africa’s post-COVID-19 recovery and prosperity
Renewable energy will be a critical driver of Africa’s post-COVID-19 growth recovery and economic prosperity.
Panelists in a 2021 UK Africa Investment Summit event have said that renewable energy will be a critical driver of Africa’s post-COVID-19 growth recovery and economic prosperity – calling for a stronger partnership between the United Kingdom and Africa.
The panel was themed, “UK & Africa: Partnering in Sustainable and Resilient Infrastructure Development.”
Discussions at the event covered British innovation and experience in the context of partnering with Africa to advance its economic development. Panel members said investment in large-scale electrification projects would be key.
What they are saying
Louis Taylor, CEO, UK Export Finance said, “African countries are building back better from the coronavirus, adding that this presents an “unalloyed opportunity for UK investors to be part of the African success story and for African countries to access the UK’s support for projects.
“The UK is still the ultimate one-stop-shop. The UK government is still the largest G7 investor in Africa. For instance, UK Export Finance is providing a £ 1.7 billion guarantee to support the development of Cairo monorail in Egypt – the UK’s biggest ever overseas infrastructure guarantee.”
Wale Shonibare, the AfDB Director for Energy Financial Solutions, Policy and Regulation, while calling for a structured approach to sustainable infrastructure development and the implementation of large-scale electrification programs, citing the Bank’s Desert to Power initiative as an example of a project likely to attract interest from UK businesses; stated that:
“Building on the City of London’s deep expertise in innovative financial solutions, the African Development Bank sees promising opportunities to further expand its program to securitize receipts from solar home systems providers.”
Nicholas Oliver, Business Development Director of UK-based NMS Infrastructure Ltd, urged that: “We need to create partnerships with governments and local businesses. It is a great time to invest in Africa. The African Development Bank estimates that climate change presents a $3 trillion investment by 2030. What an opportunity.
Olusola Lawson, Co-Managing Director of African Infrastructure Investment Managers, an infrastructure investment management firm, noted that: “In Africa, you can’t have transition without electrification. In this context, what we see is the trend from centralized large-scale power plants to a more distributive system.”
What you should know
- According to International Energy Agency data, scaling up Africa’s capacity to achieve universal access to energy by 2030 would require over $100 billion per year, of which 40% would be dedicated to solar, wind, and other low-carbon power generation projects.
- The African Development Bank has taken the lead in accelerating the electrification of the continent through its New Deal on Energy for Africa, a transformative partnership-based strategy that aims to increase access to energy for all Africans.
- The UK Africa Investment Conference, hosted by the UK Department for International Trade, brings together the UK and African businesses to explore the opportunities for partnership and investment.
- The UK has been a strong partner to the African Development Bank in the institution’s drive to attract greater private sector participation in African infrastructure investment. The Bank is currently working with a number of UK institutions to improve the enabling environment for infrastructure development in Africa.
COVID-19: Evidence suggests that new variants could pose challenge for vaccines
The research findings show that the new COVID variants may likely not respond well to the vaccines.
Recent research findings suggest that the new coronavirus variants would likely pose a big challenge for the vaccines, as revealed by studies by several medical researchers.
The new variant was first discovered in South Africa in October but has now been spread to more than a dozen countries all over the world.
According to the most recent findings, as reported by CNN, researchers took antibodies from six people who were hospitalized with Covid-19 before the new variant was discovered. They found to varying degrees, that the antibodies for all six of the survivors were unable to fully fight off the virus.
According to Alex Sigal, a virologist at the Africa Health Research Institute and the Max Planck Institute for Infection Biology, “I think the evidence is building that these mutations — and I think other mutations — will emerge across the globe — and are emerging already — that are escaping antibodies from previous infection. It’s concerning.”
According to Jesse Bloom, a virologist at the Fred Hutchinson Cancer Research Center, “When you see two groups independently arriving at same basic answer, that good — there’s more consonance that they are correct”
What you should know
- Sigal’s findings were very similar to those of a recent study by the National Institute for Communicable Diseases in South Africa.
- A research study has revealed that mutations in the new variant allowed them to evade some of the immunity induced by vaccination, but it was far from a complete escape.
- One thing that is critically safe for everyone is to get vaccinated, while the researchers are working to confirm whether these variants are dangerous or not to contain with the vaccines.
- According to Alex Sigal, “I would for sure get it if I could. My father-in-law had the opportunity to fly to Israel and get it, and I was shooing him out of the house because you can’t get it here in South Africa.”
- In a research study done at Rockefeller University, from a sample of 20 people who had received either the Moderna or the Pfizer vaccine, it was found that different mutations in the viruses did allow some escape from some types of antibodies, but the volunteers’ immune systems threw an army of different types of antibodies at the viruses.
- According to the research conducted in South Africa, blood was drawn from 44 people who had Covid-19 but the antibodies of about half of the 44 people were powerless against the new variant, while the other half, their antibody responses were weakened, but not totally knocked out.
Facebook Oversight Board to review decision to suspend Trump’s account
The decision to suspend Donald Trump’s Facebook and Instagram accounts will be examined by an oversight board.
Facebook’s Oversight Board has received a proposal to revisit the decision to indefinitely suspend former US President, Donald Trump’s access to Facebook and Instagram.
On January 7, Facebook suspended Trump’s account indefinitely, a decision reached when he incited a violent mob that stormed the U.S. Capitol, leaving the country shaken.
Nick Clegg, Facebook VP of Global Affairs and Communications said that the circumstances around Trump’s suspension was an unprecedented set of events that called for unprecedented action and also explained why the Oversight Board would review the case.
“Our decision to suspend then-President Trump’s access was taken in extraordinary circumstances: A U.S. president actively fomenting a violent insurrection designed to thwart the peaceful transition of power; five people killed; legislators fleeing the seat of democracy,” Clegg said. “This has never happened before — and we hope it will never happen again.”
The oversight board was established last year to make the final call on some of the most difficult content decisions Facebook makes. It is an independent body and its decisions are binding — they can’t be overruled by CEO Mark Zuckerberg or anyone else at Facebook. The board itself is made up of experts and civic leaders from around the world with a wide range of backgrounds and perspectives.
According to the Oversight Board, a five-member panel will evaluate the case soon with a decision planned within 90 days. Members will decide whether the content involved in this case violated Facebook’s Community Standards and values. They will also consider whether Facebook’s removal of the content respected international human rights standards, including freedom of expression.
Trump’s case is a big moment for how impactful the board’s decisions will really wind up being. If the board overturns Facebook’s decision, that decision would likely kick up a new firestorm of interest around Trump’s Facebook account, even as the former president recedes from the public eye.
What you should know
- Following the violent attack of the US Capitol building by Trump supporters, Facebook announced the suspension of Trump’s account indefinitely, on allegations of inciting his supporters.
- YouTube also suspended Trump’s channel and removed new content uploaded by Trump’s campaign, citing potential threats of violence.
- Twitter announced it has permanently suspended Trump, citing the risk of further incitement of violence.
- Jack Dorsey, the CEO and founder of Twitter, in his statement, said that the decision to ban Trump from the social network was the right decision, but one that sets a dangerous precedent.