This article will examine one simple technique that will double up the size of your Google listings which will make your business pop out in this crowded space. The results? You’ll drive more clicks to your site and squeeze your competitors out.
As the internet is continuously evolving and maturing, we are slowly moving away from conducting our searches on Google from a string of keywords such as “cheap tickets Abuja” ….. to a more natural language in the form of a question such as “How much are tickets to Abuja?’’
Google has also given website owners the ability to enhance and expand their Google listing results with special features. Obviously, this is not new, you may have already come across results which display star ratings for example but now, you can also integrate Frequently Asked Questions listings which literally double up the size of your results.
The following are the easy steps to follow:
STEP 1: Identify the right content page
For this to work, you need to identify a page from your website that ranks quite high in Google search engine results. It will not work with your home page.
- Go to https://neilpatel.com/ubersuggest/.
- Type your domain name in the search box, then press enter.
- On the left-hand side menu, click on the “top pages” option.
The top page is likely to be your home page, so ignore it.
The pages below that, with the most estimated traffic, are likely to be the best candidate. Click on the “view all” drop-down next to the page which will show what keywords this page is ranking for.
If the page ranks for keywords that are position 10 and above, then you are good to go.
STEP 2: Add relevant FAQs to the content of the page
Once you’ve identified which content page is most appropriate, just add a list of FAQs to it.
This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions users may ask.
- If you can’t think of any specific question to add, go to https://answerthepublic.com/, type your keyword in the search box and click on the “got a question” button.
- This will give you a list of the most popular questions people ask about this topic. To make it easier, click on the data option above the graphs.
- The other alternative is to use Google. Search for your keyword and check the results. Scroll down and find out if there is a “people also ask for” snippet results. These will be the most popular questions people ask in relation to this keyword. Use these results as inspiration. Don’t copy and paste.
Step 3: Add structure data to your page
Don’t panic, this is easy.
Structured data is code in a specific format, written in such a way that makes it easy for search engines to understand content.
Search engines read the code and use it to display search results in a specific and much richer way, like our FAQ. The integration of this piece of code on your website is very easy.
- Head over to https://technicalseo.com/tools/schema-markup-generator/.
- From the drop-down, select the FAQ option. You should see a form with two fields. One is called Question and the other one is called answer.
- Just copy and paste your questions and answers from your content page using these fields.
- To add a question, simply click on the add question button.
- You should see the code being automatically created on the right-hand side of your window.
- Once you’re done, click on the G icon located right above the code.
- Select the option Rich result test.
- This will open a Google testing page with the code you’ve just created automatically copied in a small window.
- From there, you can verify if the code you’ve created is valid.
- Click on “test code” and your code will be analyzed.
- You should now see a detected item called FAQs with a green tick next to it confirming your code is good.
- Go back to the schema Mark-up Generator tool and this time click on the blue copy icon. This should copy the code to your clipboard.
Step 4: Integrate the code to your page
All you need to do now is to copy and paste this structured data in the html code of your page, more specifically in what is called the head of the page <head></head>.
If you are using Word Press here is how to do it:
- Download and install a plugin called Header and Footer script.
- Locate the page where you’ve added your FAQs and click on edit.
- Scroll down until you see a box called “insert Script to <head> Paste your script in and save your page.
- Every Content Management System will be different so if you are unsure how to add code to the head of a page just find out with your provider.
Step 5: Tell Google the page has been updated
This is optional but it will speed up the process. For this step, you need to have a Google search console profile installed.
- Login to your Google search console profile.
- Copy the web address on which you have added your FAQs content and the code and paste it in the “inspect any URL box” field then hit the return key.
- You should see a box with the option “request Indexing”.
- Click on the link. This will submit a request to Google for the page to be crawled.
This is a simple tip with huge benefits, one of which being, your website content showing in the answer snippets of Google which are used for voice search results preparing your business for the next generation of search, voice.
Urgent need to re-up cybersecurity efforts as digital payments gain popularity
A recent report says the earnings of Nigeria’s Deposit Money Banks from digital payment platforms grew by 64% to reach N212.66 billion in 2019.
A recent report says the earnings of Nigeria’s Deposit Money Banks from digital payment platforms grew by 64% to reach N212.66 billion in 2019. With this current pandemic showing no signs of slowing down and the efforts put in place to achieving social distancing, this number is expected to increase exponentially.
Simply put, the crisis could accelerate the shift to online payments as more services reassess their reliance on face-to-face transactions.
The effect of the virus scare
Medical experts have established that the COVID-19 can remain alive and infectious up to three days on a surface. This increases the chances that whatever surfaces can be touched by many people in a day can be a medium to transmit the virus. For this reason, governments across the world (including in Nigeria) are increasingly encouraging contactless payments, thereby changing the landscape of digital payments and security measures. In Nigeria, logistics and eCommerce companies like Jumia have already switched to contactless payments to minimize risk to employees and customers.
But there is another problem…
While the entire world has gone digital with remote banking, financing, working and learning, there is an urgent need for cybersecurity. Many digital and e-payment platforms have had an incredible increase in demand. Unfortunately, these unexpected spikes in transactions can also overwhelm the systems’ capacity, thereby exposing it to risks.
At this point, the internet could reach a breaking point. A sign to this fact is how Netflix Inc., Alphabet’s YouTube, and Facebook Inc. have all had to reduce their video-streaming quality to avoid broadband congestion.
Recently, the World Health Organization (WHO) issued a warning regarding cybercriminals impersonating the WHO in an attempt to steal money/sensitive information. With the increasing number of people using digital platforms, personal Identity Management, VPN, VOIPs, Firewalls, Unified Endpoint Management and other online security measures will be vital in the months to come.
A large number of white-collar workers are mandated to work remotely, thereby putting them at risk of hackers who may try to exploit the anxiety caused by the pandemic. These hackers could access sensitive business data on corporate networks from their devices, or use third-party services to improve their damage scope. People whose devices and software are not secure enough are more susceptible to hackers, who carry out phishing scams and other hacks to get people to give up delicate or vital information
In South Africa for instance, the number of network attacks has spiked along with the rise in Coronavirus cases in that country. The country is usually vulnerable to cyber-attacks and has suffered breaches on different occasions since the past year. However, between March 8 and March 18, network attacks increased from less than 25,000 attacks per day to over 300,000 according to Kaspersky, an internet security company.
With a global outbreak like this comes a wave of misinformation and Nigerians seem to be particularly vulnerable to this. A few years back with the Ebola outbreak, fake news claimed bathing in saltwater cures the disease. Though harmless at first glance, broadcasting fake news at a time when people are desperately in search of answers and information, puts them right in the hands of mischievous people.
The Nigerian police have also warned that criminals are on the loose and ready to take advantage of people’s anxiety to cause havoc online. According to the police, some scammers have created and set up fraudulent eCommerce platforms, websites, social media accounts and emails to defraud victims. A typical scam tries to convince people to buy Coronavirus-related medical products, after which they are then asked to pay via bank transfer, thereby exposing their account details to the criminals.
Others impersonate the government, some with fake donations request letters from the Federal Ministry of Finance taking advantage of the fact that a number of affluent individuals and companies have announced donations for Nigeria’s efforts at controlling the virus.
It should be noted that the combination of fake news, scams, and cyberattacks could increase during this period according to INTERPOL, a transnational police organization. Therefore, actions must be taken in order to ensure cysecurity.
Why the need to improve on cybersecurity efforts?
- The dependency on digital infrastructure has multiplied and the internet has almost instantly become the channel for effective human interaction. In today’s unprecedented context, a cyberattack that deprives organizations or individuals access to their devices, data, or the internet could be deadly. In the worst possible scenario, broad-based cyberattacks could cause widespread infrastructure failures that take entire communities or cities offline, thereby obstructing healthcare providers, public systems, and networks.
- There’s no time as uncertain as the pandemic in which the world is in right now. In a crisis, people tend to make mistakes they normally would not. As such, cybercriminals are extremely creative in devising new ways to exploit users, including new technologies to access passwords, networks and data. They do this by capitalizing on popular topics and trends to tempt users into unsafe online behaviour.
- More time spent online could lead to users falling for free access to obscure websites or pirated shows. All of these expose them to likely malware and attacks with risks of requests for credit card information or installation of specialized viewing applications.
In the end, the COVID-19 crisis is a human challenge above all else. People are juggling professional responsibilities with important personal ones. It is expected that the coming weeks and months will likely bring more uncertainty. However, potential damage can be curbed if we all implement safe practices as we try to get through these unprecedented times.
New tech opportunities amid COVID-19 crisis
Amid the COVID-19 pandemic, businesses struggle to stay afloat, but some tech companies are seeing boosts in revenues.
These days, it seems all anyone can talk about is the epidemic that has taken over the world — Coronavirus. Fortunately, there has not been an alarming number of confirmed cases of COVID-19 in Nigeria, in comparison with the rest of the world. As a matter of fact, the two recorded cases from the past weeks are now confirmed to be cleared of the virus, which I think is great news.
The pandemic has resulted in economic fallouts globally, as many businesses are experiencing downturns. Apple, for example, one of the worlds’ biggest tech companies, warned its investors recently that it would miss its revenue targets for March because of supply chain disruption and fewer sales in China.
However, as businesses and stock markets struggle to stay afloat, some tech companies are seeing boosts in revenues. It has been said that in every crisis, there is an opportunity.
People in isolation around the world have turned to digital means to continue with their daily lives which means that now, more than ever, digital tools are proving to be vital, so tech companies are bound to benefit greatly from leveraging these opportunities:
Bandwidth and data consumption will definitely increase as, for many in isolation, the only means of communicating may wind up being solely digital. There will be an expected and urgent need for broadband internet access that is functioning and secure. Also, if this persists long-term, there will be a need for a better built out fiber-optic connectivity, especially to low-income citizens and rural areas.
Remote collaboration tools
People still need to get work done; businesses as well will begin to employ remote collaboration tools like Zoom, a video conferencing software, in order to eliminate the limitations that may arise due to the lockdown. With these tools, your team can still hold brainstorming sessions or even have simple check-ins. International tech companies like Microsoft and Google have taken the first leap by giving free access to live document collaboration to facilitate business activities.
A shift to homeschooling is becoming a reality for many around the world. To keep student learning afloat, educational apps will be maximized.
Streaming websites like YouTube and Netflix that monetize their content will no doubt see an increase in advert revenue, as more people use their platforms for entertainment. Businesses can also leverage visual content or video marketing to drive traffic via YouTube or any video streaming website to boost revenue.
The precept about social distancing has been encouraged; with that, many US consumers have been stocking groceries for long weeks to be spent at home. A significant number of these consumers have done their shopping online. This trend, due to the crisis, is expected to keep increasing with each day.
Stanbic IBTC Holdings PLC Makes Bold Showing At SMWLagos 2020
As the 8th edition of the Social Media Week Lagos kicked off on Monday, February 24, 2020, leading financial services group, Stanbic IBTC Holdings PLC, has made a bold statement at the event by sponsoring two masterclasses
As the 8th edition of the Social Media Week Lagos kicked off on Monday, February 24, 2020, leading financial services group, Stanbic IBTC Holdings PLC, has made a bold statement at the event by sponsoring two masterclasses which held on Monday, February 24 and Wednesday, February 26, 2020.
The first was on the theme “Tech and Financial Inclusion” while the second was on “Agric-tech Youth Empowerment”.
The SMWLagos, holding at the Landmark Event Centre, in Oniru, Lagos, is a week-long conference aimed at creating opportunities for Africa’s most innovative minds. The event also provides ideas, trends, and insights for professionals in business, marketing and technology.
Guests at the panel session were: Nkemdilim Begho, Founder and Managing Director of Future Software Resources Limited; Wole Adeniyi, Executive Director, Personal & Business Banking at Stanbic IBTC Bank PLC; Dayo Odulate Ademola, Head of Innovation – EFInA and Femi Omogbenigun, Managing Director/CEO of 3Line Card Management Limited. The session was moderated by Emmanuel Aivhevba, Head of Customer Digital Channels at Stanbic IBTC Bank PLC. Each panelist was thoroughly positioned for the topic of discussion.
The masterclass, among other things, examined data on financial inclusion in Nigeria, and it was generally agreed that in order to achieve Nigeria’s financial inclusion target for 2020 and beyond, technology will play a major role.
Speaking at the masterclass, Wole Adeniyi reiterated the importance of technology in the hyper-connected world in which businesses operate today. He spoke of the need to maximize the use of technology in order to achieve Nigeria’s financial inclusion target for 2020 and beyond.
Stanbic IBTC Holdings PLC, as a leading financial institution, ensures a seamless process for financial inclusion in Nigeria and has created several platforms to encourage the inclusion process by democratizing access to financial services. An example is the @ease wallet which when you open, enables you to access a broad range of financial services within two minutes.
Emmanuel Aivhevba, who anchored the masterclass also shared some insights on the need to bridge the financial inclusion gap in Nigeria by creating more awareness and innovative offerings, to improve customer experience.
The session ended with a closing remark by each panelist after they answered questions from the attendees.