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Opera Ads releases new ad units to improve how online businesses interact with their customers in Nigeria

Opera Ads is a fast-growing online advertising platform that seamlessly integrates into the Opera product portfolio and its 350 million global users.

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Opera Ads releases new ad units to improve how online businesses interact with their customers in Nigeria

Opera Ads is a fast-growing online advertising platform that seamlessly integrates into the Opera product portfolio and its 350 million global users. The company has recently announced the addition of new ad units that will help Nigerian advertisers increase engagement with their target audiences and maximize the performance of their online campaigns.

In traditional online advertising, marketers tend to redirect users to a landing page where they need to navigate a number of clicks to reach a call-to-action button for what they need, such as contact information, online chats, or just the phone number of a business. Unfortunately, these action buttons are often not integrated with apps or phone functions, forcing the user to copy and paste numbers and email addresses or memorize a phone number and a code to be able to complete the desired action.

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The new ad units in Opera Ads are seamlessly integrated with apps and smartphone functionalities, removing the amount of clicks needed and improving the experience of both the advertiser and the user. This means that people no longer need to remember phone numbers or copy and paste email addresses or annoying codes to get the information or service they need. These ad units are automatically integrated with popular services such as WhatsApp and Facebook Messenger and allow interaction through formats like USSD, SMS messaging, or via phone calls.

Opera Ads is changing the digital landscape of mobile advertisement within Opera’s key markets,” said Per Wetterdal, VP of Global Business Development at Opera. “The new ad units are unique to the mobile ad ecosystem, and provide access to Opera’s massive user base of more than 350 million users.” 

New and unique ad units in Opera Ads

Opera Ads releases new ad units to improve how online businesses interact with their customers in Nigeria

Opera Ads releases new ad units to improve how online businesses interact with their customers in Nigeria

Opera Ads releases new ad units to improve how online businesses interact with their customers in Nigeria

Opera Ads releases new ad units to improve how online businesses interact with their customers in Nigeria

Opera Ads releases new ad units to improve how online businesses interact with their customers in Nigeria

Expanding beyond browsers

Opera has set new growth plans worldwide by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera Ads, OLeads and OList. With this strategy, Opera plans to maximize the online visibility of millions of Nigerian businesses and continue leading the digital shift in Africa.

Companies who are interested in implementing new ad units in their online marketing campaigns with Opera Ads can get more information at https://www.opera.com/ads or send an email to opera-ads@opera.com.

About Opera 

Opera is a global web innovator. Opera’s browsers, news products and fintech solutions are the trusted choice of more than 350 million people worldwide. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA).

Nairametrics often allows the usage of its website for businesses wishing to send out important press releases, articles and other communication forms of their products, services, events, employees, and personalities. Some of these articles are paid for.

1 Comment

1 Comment

  1. Amaka

    January 9, 2020 at 10:03 pm

    Nice and welcome development, Africa is grown fast

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NM Partners

FirstBank leverages technology to promote virtual bank account opening for customers  

“Beyond opening an account in any of our over 700 branches, we are delighted with the investments at reinventing our business processes over the years, especially with the use of technology.”

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FirstBank

First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion services provider, has announced that it has reinforced its technology infrastructure to enable anyone in the country open a FirstBank account through their mobile phones, without visiting any of its branches nationwide.

The investment in the Bank’s mobile banking infrastructure is in furtherance of the need to deepen financial inclusion in the country, enabling account opening to be carried out on its *894# USSD banking, FirstMobile (self-service telephone banking), its website – www.firstbanknigeria.com – as well as the Bank’s staff, through the Direct Sales Executive (DSE) application installed on their mobile phone, ATMs and the bank’s over 55,000 FirstMonie Agents spread across the country. Opening an account with FirstBank through any of these means is seamless, convenient, fast, and user-friendly.

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The DSE App is an end to end encrypted mobile application installed on the phone(s) of FirstBank staff which enables them to open an account for to-be customers. Upon the completion of the account opening process via the DSE App, the customer is notified of his or her account number through a text message on the mobile phone used to register the account.

With FirstBank’s *894# USSD banking, various banking activities are carried out on a mobile phone – across the four major GSM network operators in the country – without the use of the internet. To open an account via this means, dial *894# then select ‘open an account’ to provide the information required or by simply dialing *894*0#. The Bank currently has over 9.5 million of its nearly 20 million customers on its USSD banking platform.

The FirstMonie Agent Banking is an agent banking initiative from the bank that is designed to take banking closer to people, thereby bridging the gap between the banked and unbanked. FirstMonie is a channel through which various banking activities like FirstBank account opening, funds transfer, bill payments, data, and call credit recharge services, amongst others are carried out. The Agent Banking initiative has also contributed to reducing poverty, being responsible for the indirect employment of over 150,000 people across the country.

According to Chuma Ezirim, Group Executive, e-Business & Retail Products, First Bank of Nigeria Limited, “beyond opening an account in any of our over 700 branches, we are delighted with the investments at reinventing our business processes over the years, especially with the use of technology. This has been critical to staying relevant in the industry for over 126 years and being the financial partner of the first choice to all our customers and Nigerians, irrespective of where they are.”

Creating these virtual ways of opening a bank account with us – thus; the staff DSE App, ATMs, FirstMonie Agents, *894# USSD banking, FirstMobile and our website – reinforces our resolve to ensure that more Nigerians and residents have access to banking, especially through our state of the art financial services and we remain resolute to being the key to banking, enabling business and financial activities that would continue to propel the country’s economic growth and development.

About FirstBank: 

First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 125 years.

With over 750 business locations and 55,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 15 million customers. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.

The Bank has been nimble at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 9.5million people on its USSD banking service through the nationally renowned *894# banking service and over 3.5 million people on Firstmobile platform.

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management, and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand, and a credible financial partner.

FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is to always put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of first choice in building your future”. Our brand promise is to always deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership, and people, to position You First in every respect.


Folake Ani-Mumuney

Group Head, Marketing & Corporate Communications

www.firstbanknigeria.com

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Markets

UPDC reaps benefits of NSE’s resilience with listing of N16 billion Rights Issue

“We congratulate the Management and Team at UACN Property Development Company Plc, as well as the professional parties to the issue for the successful completion of the transaction.” – Oscar Onyema, CEO of the NSE.

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Nigerian stock exchange (NSE), Making the best out of the Nigerian Stock Market during COVID-19 , Dangote, Tier-1 banks lead the bulls to close Nigerian stock market green

UACN Property Development Company Plc (UPDC) has become yet another beneficiary of The Nigerian Stock Exchange’s (NSE or The Exchange) commitment to provide continued access to capital even in the face of COVID-19.

The company successfully listed its N16 billion Rights Issue of 15,961,574,145 Ordinary Shares of 50 kobo each at N=1.00 per Share on the NSE platform on Tuesday, 2 June 2020 shares of 50 kobo each at N=1.00 per Share on the NSE platform on Tuesday, 2 June 2020.

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Speaking at the virtual Closing Gong ceremony to commemorate the listing, the Chief Executive Officer, NSE, Mr. Oscar N. Onyema, OON commented, “We congratulate the Management and Team at UACN Property Development Company Plc, as well as the professional parties to the issue for the successful completion of the transaction. At the NSE, we prioritize our responsibility to support the development of Issuers, Dealing Member Firms and the investing public, and we continue to work assiduously to respond to the needs of our stakeholders at every time. We are, therefore, pleased to provide support to UPDC on this successful capital raise, and we remain committed to providing opportunities for trading activities across multiple asset classes – equities, bonds, ETFs.”

READ ALSO: Seplat denies swindling FG of N600 billion despite co-conspirator’s guilty plea

Commenting on the transaction, the Group Managing Director, UPDC, Mr. Folasope Aiyesimoji said, “I am deeply honoured to virtually sound the Closing Gong at the NSE today. The innovation and forward-thinking displayed by The Exchange in harnessing technology to make this possible is truly commendable. We at UPDC are excited about the milestone we have achieved today, and we are confident that the funds raised will further strengthen our capital structure and position us for growth. We count ourselves fortunate to be listed on the NSE which exposes us to a wide pool of investors and funding options. We must also commend the NSE for its efforts in building investor confidence which has made it possible for us to access this capital. We are grateful for the trust reposed in us by investors and we are keen to get on with the invaluable projects this capital will support.”

The Exchange remains focused on leveraging technology and business innovation to sustain full operations during this pandemic. Since the activation of its Business Continuity Plan which saw the transition to remote trading and working in March, the NSE has enjoyed seamless operations on the back of electronic platforms such as FIX Protocol, X-NET, and the newly implemented Virtual Private Network (VPN). The NSE digital Closing Gong ceremony also attests to the resilience of the NSE’s technology platforms with UPDC being the third company to feature in the series following Sterling Bank and FBNQuest Merchant Bank.

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NM Partners

COVID-19: Lagos receives N200 Million, 5 ambulances from BUA Foundation

“As a responsible corporate citizen, we felt a responsibility to support the state government and the people during these times.” – Chimaobi Madukwe, COO of BUA Group

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COVID-19: Lagos receives N200 Million, 5 ambulances from BUA Foundation

JUNE 1, 2020, LAGOS – The Lagos State COVID-19 response has received 5 ambulances in addition to a cash sum of N200 million earlier received from BUA Foundation, the philanthropic arm of BUA Group, one of Africa’s leading foods and infrastructure conglomerate.

The Group Chief Operating Officer, BUA Group, Chimaobi Madukwe, while presenting the COVID-19 response ambulances and cheque to the First Lady of Lagos state, Ibijoke Sanwo-Olu commended the effort of the Lagos State Government in curbing the effects of the virus. Madukwe also added that BUA will continue to support various effort across Nigeria to stop the virus.

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READ ALSO: LIRS further extends deadline for filing annual tax returns by one month

“As a responsible corporate citizen, we felt a responsibility to support the state government and the people during these times.

“We are proud to be associated with the Lagos State government in this fight against the coronavirus. We are keen in contributing our quota where needed to end the pandemic and these ambulances are to ensure the people of Lagos state get the best medical attention.

“We are working tirelessly with various stakeholders to further identify places where help is needed and had since set aside a grant in addition to this cash donation and 5 ambulances from which some projects are being carried out.”

IMG_8929: L-R: O’tega Ogra, Group Head, Corporate Communications, BUA Group, Chimaobi Madukwe, Representative of BUA Foundation and Group Chief Operating Officer, BUA Group, Ibijoke Sanwo-Olu, First Lady of Lagos State at the presentation of 5 ambulances and N200 Million cash donation to the Lagos State COVID-19 Response.

Receiving the donations on behalf of the Governor, Babajide Sanwo-Olu, the First Lady of Lagos state, Ibijoke Sanwo-Olu who described the donation as critical to the COVID-19 fight thanked the foundation and the BUA Chairman, Abdul Samad Rabiu for the gesture which will strengthen the state’s response to the pandemic.


EDITOR’S NOTE: This is a sponsored content. 

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