After 33 years of being the most sought-after fast food restaurant in Nigeria, Mr Bigg’s is no longer as big as it used to be, having struggled to deliver on its ‘pay-off’ and compete in a Quick Service Restaurant (QSR) market that’s in a shake-out phase already. 

In a bid to revive the heritage of its QSR arm, being run by its subsidiary, UAC Restaurants Limited, UAC of Nigeria has commenced an initiative aimed at remodelling Mr Bigg’s restaurants. 

Speaking on the new initiative, the Marketing Manager of UACN Restaurants, Ethel Mba said Mr Bigg’s was committed to revamping its restaurants into a scintillating go-to restaurant of high-value lifestyle. 

The new model at a glance: Mr Bigg’s has pioneered a model restaurant of the new initiative, which promises the sustainability of excellence in a wide variety of dishes, pastries and confectioneries to the delight of its teeming consumers. 

[READ MORE: 46-years after, Mr Bigg’s is not so big anymore]

Business day

The new initiative restaurant, which was pioneered at VGC, according to Mba, would remain the ‘signature poster’ for all the other restaurants in the new concept, aimed at bringing world-class meal experience for consumers in Nigeria with regards to customer service and restaurant ambience. 

Why this matters: The new initiative is expected to boost Mr Bigg’s market value, and at the same time, enhance the company’s competitive prowess. 

Deal book 300 x 250
Deal book 300 x 250
What you should know: From the late 1970s to early 2000s, Mr Bigg’s was the prominent fast-food chain for every Nigerian, with outlets situated in almost all communities, especially in the South-West. Just like MTN Nigeria, Mr Bigg’s was “everywhere you go.”

It was a home away from home for most Nigerians, regardless of their social classes, as it offered delicacies that left customers with a delicious experience.
Famuyiwa Damilare is a trained journalist. He holds a Higher National Diploma (HND) in Mass Communication at the prestigious Nigerian Institute of Journalism (NIJ). Damilare is an innovative and transformational leader with broad-based expertise in journalism and media practice at large. He has explored his proven ability in the areas of reporting, curating and generating contents, creatively establishing social media engagements, and mobile editing of videos. It is safe to say he’s a multimedia journalist.


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