Elochukwu Umeh, the CEO of Terragon Group has been named the Business-to-Business (B2B) SME CEO of the year. The announcement was made at the 2019 Business day CEO awards which took place on the 4th of August, 2019 in Lagos, Nigeria.
The annual Business Day Leadership Awards adjudged the most prestigious cross-industry event for the recognition of innovators and success stories, was graced by top dignitaries across the length and breadth of Africa’s largest economy.
The award is in recognition of exceptional business leaders and organisations for their sustained commitment to excellence in enterprise and contributions to the Nigerian economy. No fewer than 14 business leaders and 20 companies including a public institution bagged different awards at the maiden Business Day Nigerian Business Leadership Awards.
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Speaking at the event, Frank Aigbogun, Publisher/CEO, Business Day Media Ltd, said the award was necessary in order to bring to limelight the great and innovative things happening in Nigeria whether they be in the private or in the public sector.
The vetting criteria were based on a balanced scorecard that assigns weighted averages to leadership, innovation, information and knowledge management, process improvement, financial performance, employee job satisfaction, social and environmental focus and compliance with extant requirements.
According to a statement by the award organizers, “The decision to bestow this award on Mr Umeh was informed by certain factors. First, your track record as a leader that is shaping the future of business in Nigeria through innovation and investment in the market analytics and digital marketing space.
“Second, the impressive growth trajectory and market share of Terragon Group over the past year, despite the tough operating environment prevalent across the Nigerian economy.
“Third, your visionary leadership and uncanny ability to identify a changing market need and thus deploy the resources required to take advantage of the emerging opportunity in the African market. Finally, your sustained commitment to the national development as a proudly Nigerian entrepreneur, and the reputation of Terragon group and healthy and friendly employee workplace.”
While responding to the recognition, Mr Umeh said, “I thank Business day newspaper for the recognition and honour, deeply appreciate it. It’s also very timely as we continue to aggressively invest to build strong big data and software as a service business that helps businesses use artificial intelligence to enable customer connections at scale. We are at the forefront of a global phenomenon and we are keen to lead Africa in that space, this honour is only a testament to the work we have put in and a challenge to double up our effort.”
Terragon is Africa’s fastest-growing enterprise marketing technology company. We aggregate and enrich difficult-to-source consumer data, generating measurable outcomes for telco’s, banks, and larger brands. Terragon uses its on-demand cloud marketing platform, attribution software, and deep analytics capability to enable thoughtfully, targeted omnichannel access to 100m+ mobile-first African consumers. Headquartered in Lagos Nigeria, the group has offices in Ghana, Kenya, South Africa, and India.
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