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Home Business News

Trump gives branding advice to Boeing as company struggles with public perception

Fakoyejo Olalekan by Fakoyejo Olalekan
April 15, 2019
in Business News, Company News, Diaspora
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The President of the United States of America, Donald Trump, has advised American plane manufacturer, Boeing, on how to overcome the current negative public perception of its airplanes.

According to President Trump, even though some may not regard him as the right person to give branding advice, he would advise Boeing to “fix the Boeing 737 Max, add some additional features, and rebrand the plane with a new name.”

He added that no product has suffered more than Boeing‘s 737 Max.

RelatedStories

Boeing CEO addresses new issues on Boeing 737 MaxFAA pilots discovers flaw on Boeing 737 Max plane, Pilots Sue Boeing, 400 Pilot X sue Boeing for 737 Max crash, MCAS, American Airlines, Air Peace, Boeing's MCAS system, Boeing suspends forecast, Boeing miss earnings projection, Boeing first quarter revenue earnings, Ethiopian Airlines B737-Max8 aircraft crash, Air Peace, Allen Onyema, Federal Government, FAA investigation into Boeing, More worries for Boeing as US lawmakers question workers over fatal crashes 

Boeing CEO admits error in 737-Max 8 software as regulators approve return date

May 30, 2019
Ethiopian Airlines crash, Lion Air Crash, Boeing 737-Max 8 crash preliminary report, Boeing 737-Max models not suitable for some airports

Boeing earlier disclosed that its Max models are not suitable for some airports

April 13, 2019

What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.
No product has suffered like this one. But again, what the hell do I know?

— Donald J. Trump (@realDonaldTrump) April 15, 2019

The backstory

Recall that the company has been struggling with sales since the deadly crashes of Lion Air and Ethiopian Airlines which happened five months apart. The crashes killed all the passengers on-board. Both planes were Boeing 737-Max 8 models.

Global backslash 

The developments resulted in a global ban/restriction of Boeing‘s Max models, as aviation regulators raced to curb the fears that elicited from the crashes. Boeing has also stopped production and delivery of its Max models to investigate and fix the fault which has been linked to Boeing‘s MCAS software.

READ MORE: Boeing earlier disclosed that its Max models are not suitable for some airports

What now?

Whether Boeing takes Trump’s advise or not, one thing remains clear — the company needs to rebrand in order to lure its lost clients as well as regain the confidence of passengers.

Crashes drag down orders for Boeing-737 MAX in Q1 2019

The orders for delivery placed on Boeing 737 Max models are beginning to drop, even as Boeing Co announced it recorded zero demand in the first quarter of 2019. This is a significant drop in the history of the company.

The Boeing Max model had been the best-selling model in the history of the American plane manufacturer. However, total demand fell to 95 aircraft from 180 a year earlier.

READ MORE: Dana Air to increase fleet with embattled Boeing aircraft

Boeing Co’s first-quarter Max–737 deliveries tumbled about 33 percent, pushing total aircraft deliveries down 19 percent compared to 149 from a year earlier. The company delivered just 11 MAX airplanes in March 2019.

More troubles for Boeing as shareholders sue company over 737-Max crashes

Shareholders of Boeing Co are suing the company for “defrauding them” when it concealed safety deficiencies in its 737 MAX planes. The shareholders also accused the United States plane maker of putting profit ahead of air plane safety.


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Tags: Boeing 737 Max 8 crashesDonald Trump advises Boeing on brandingEthiopian Airlines Boeing crashLion air Boeing crash
Fakoyejo Olalekan

Fakoyejo Olalekan

Olalekan is a certified media practitioner from the Nigerian Institute of Journalism (NIJ). In the era of media convergence, Olalekan is a valuable asset, with ability to curate and broadcast news. His zeal to write was developed out of passion to shape people’s thought and opinion; serving as a guideline for their daily lives. Contact for tips: fakoyejo.olalekan@nairametrics.com.

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Boeing CEO addresses new issues on Boeing 737 MaxFAA pilots discovers flaw on Boeing 737 Max plane, Pilots Sue Boeing, 400 Pilot X sue Boeing for 737 Max crash, MCAS, American Airlines, Air Peace, Boeing's MCAS system, Boeing suspends forecast, Boeing miss earnings projection, Boeing first quarter revenue earnings, Ethiopian Airlines B737-Max8 aircraft crash, Air Peace, Allen Onyema, Federal Government, FAA investigation into Boeing, More worries for Boeing as US lawmakers question workers over fatal crashes 
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Boeing CEO admits error in 737-Max 8 software as regulators approve return date

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Boeing earlier disclosed that its Max models are not suitable for some airports

April 13, 2019
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More troubles for Boeing as shareholders sue company over 737-Max crashes

April 10, 2019
Boeing new flaw discovered on 737 Max plane, Honeywell International Inc, Boeing 737 Max order, Boeing 737 Max 8, Ethiopian Airlines crash, Lion Air crash, Airbus, The New York Times, Boeing Pilots, Countries ban Boeing, Air Peace crash, Business News Nairametrics, Ethiopian Airlines and Lion Air crash
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