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Trump gives branding advice to Boeing as company struggles with public perception


The President of the United States of America, Donald Trump, has advised American plane manufacturer, Boeing, on how to overcome the current negative public perception of its airplanes.

According to President Trump, even though some may not regard him as the right person to give branding advice, he would advise Boeing to “fix the Boeing 737 Max, add some additional features, and rebrand the plane with a new name.”

He added that no product has suffered more than Boeing‘s 737 Max.

The backstory

Recall that the company has been struggling with sales since the deadly crashes of Lion Air and Ethiopian Airlines which happened five months apart. The crashes killed all the passengers on-board. Both planes were Boeing 737-Max 8 models.

Global backslash 

The developments resulted in a global ban/restriction of Boeing‘s Max models, as aviation regulators raced to curb the fears that elicited from the crashes. Boeing has also stopped production and delivery of its Max models to investigate and fix the fault which has been linked to Boeing‘s MCAS software.

READ MORE: Boeing earlier disclosed that its Max models are not suitable for some airports

What now?

Whether Boeing takes Trump’s advise or not, one thing remains clear — the company needs to rebrand in order to lure its lost clients as well as regain the confidence of passengers.

Crashes drag down orders for Boeing-737 MAX in Q1 2019

The orders for delivery placed on Boeing 737 Max models are beginning to drop, even as Boeing Co announced it recorded zero demand in the first quarter of 2019. This is a significant drop in the history of the company.

The Boeing Max model had been the best-selling model in the history of the American plane manufacturer. However, total demand fell to 95 aircraft from 180 a year earlier.

READ MORE: Dana Air to increase fleet with embattled Boeing aircraft

Boeing Co’s first-quarter Max737 deliveries tumbled about 33 percent, pushing total aircraft deliveries down 19 percent compared to 149 from a year earlier. The company delivered just 11 MAX airplanes in March 2019.

More troubles for Boeing as shareholders sue company over 737-Max crashes

Shareholders of Boeing Co are suing the company for “defrauding them” when it concealed safety deficiencies in its 737 MAX planes. The shareholders also accused the United States plane maker of putting profit ahead of air plane safety.


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