Porsche Africa gets new CEO

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Porsche Africa, Manfred Bräunl, CEO, Ferdinard Porsche

German automobile manufacturer, Porsche has made changes to the company’s leadership in the Middle East and Africa, providing professionals who support the carmaker’s operations across 20 countries. The change will take effect before the end of the first quarter of this year.

The former Vice President, Marketing at Porsche China Motors, Manfred Bräunl will take up the position of Chief Executive Officer at Porsche Middle East and Africa FZE (Free Zone Establishment).

Bua group

While confirming the leadership change, Public Relations, Porsche Middle East & Africa FZE, Anja Wood disclosed that Braunl would resume to the new position by March 1, 2019.

The 55-year-old would lead a team of 52 professionals who support the brand’s operations across 20 countries with 21 importers and 65 Porsche facilities in the GCC, Levant, Africa and India.

While reacting to the new development, a member of the Executive Board for Sales and Marketing at Porsche AG, Detlev von Platen said Braunl’s experience will strengthen the company in the Middle East and Africa.

“Manfred Bräunl can optimally use his decades of worldwide experience in marketing and sales for premium automotive manufacturers in order to further strengthen our position in this growth region.”

Manfred Bräunl profile

Before his five years of experience at Porsche China, Manfred Bräunl was the Global Head of Marketing at Maserati in Modena (Italy). He had previously occupied senior management positions at BMW, including the role as Managing Director of BMW Canada in Toronto. His
predecessor Deesch Papke took over the position Group Managing Director of Audi Volkswagen Middle East (AVME). He has managed the Dubai-based subsidiary since 2015 as well as between 2005 and 2010.

Porsche profile

Porsche is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche AG is headquartered in Stuttgart and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. Porsche’s current lineup includes the 718 Boxster/Cayman, 911, Panamera, Macan, and Cayenne.

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