Vitafoam Nigeria Plc has put its innovative ability to test with the launch of about seven new products into the market to meet customers’ needs for a comfortable healthy life and increase the company’s earnings.
According to the Group Managing Director/Chief Executive Officer, Vitafoam Nigeria Plc, Taiwo Adeniyi, the launch is a historic move that will add to the array of success Vitafoam Nigeria has accumulated over the years.
“For us in Vitafoam, we are very concerned about innovation. Our ability to research, develop and then end up in innovating different products that meets the customers’ needs gives us great satisfaction.
In the history of Vitafoam, this launch is one event long over-due because we have sneaked into the market a number of products which were not particularly launched this way. We delight ourselves to be able to make history once again. This is another step in the right direction to sustain our corporate culture of shareholder
“Basically, the launch is just adding to the array of success stories of Vitafoam.
The Nigerian market is waiting for our products. As soon as we have introduced a Product into the market, we are also working on some other ones. It is difficult to fake our products because as for us product differentiation is our strategy,” said Adeniyi.
Diversification of Products
The Operator of Vitafoam’s Comfort Centre in Ilupeju, Lagos, Toye Adegboye said the new products are Vitaform’s method of diversifying the offerings of the company, adding that the products are of top quality with affordable price.
“Some of the products are pocket -friendly and without compromising standard. As a good corporate citizen, all the company’s products are of high quality and the target of Vitafoam as a group is to produce affordable high-quality products which are making business to thrive for us as their partners,” said Adegboye.
The products that were launched into the market on Monday are Vita Pearl, a pillow that regulates temperature and draws moisture from body, assorted customised beds, Sofas, Trifold mat for leisure, Reading chairs, three specialised mattresses including orthopedic and classic and various polyurethane sandwich panel steels.
Vitafoam Nigeria Plc is Nigeria’s leading manufacturer of polyether and reconstituted foam products, including mattresses, cushions, pillows, upholstery sheeting, shoes, insulation and elastic products, soft and hard furniture amongst others. Vitafoam Nigeria Plc was incorporated on 4th August 1962 and listed on the floor of the Nigerian Stock Exchange in 1978. The company has Seven (7) subsidiaries (Vono Furniture Products Ltd., Vitablom Nig. Ltd., Vitapur Nig. Ltd., Vitavisco Nig. Ltd., Vitagreen Nig. Ltd., Vitafoam Sierra Leone Ltd. and Vitafoam Ghana Ltd.).