Nigerian telco giant, MTN has launched the first Disney mobile web service in Nigeria, Disneynigeria.mobi, loaded with Disney-themed short-form content, games and shareable.
The service is as a result of a collaborative effort between MTN Nigeria and The Walt Disney Company Africa. The two-year deal grants MTN Nigeria exclusivity for the first year of the collaboration.
Speaking at the launch at the telecoms head office in Lagos, General Manager, Brands and Communication, MTN Nigeria, Richard Iweanoge said MTN has always been in search of creative avenues for its customers to express their individuality and passion. He said MTN is convinced that the newly-launched service achieves that and more.
“We are presenting a world of Disney straight to our customers’ fingertips at a truly affordable price, and we are confident of the fulfilling entertainment they will derive from this.”
Reacting, Senior Vice President of The Walt Disney Company Africa, Christine Service said the company is thrilled to be collaborating with MTN to give its Nigerian users access to Disneynigeria.mobi specifically developed for the Nigerian market; adding that this will introduce MTN subscribers to Disney characters and content in an affordable and accessible way.
How this works
The service cost N200 per month and new content will be updated on the site every month. Users will experience fresh content including games like Frozen Double Trouble, Gravity Falls and Mabel; wallpapers from fan favourite shows and short films like Cars Toons and more.
MTN Nigeria is part of the MTN Group, Africa’s leading cellular telecommunications company. Since its launch in 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of Nigeria and the Federal Capital Territory, Abuja.