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Editors Pick

Economics of $2 billion Sports Betting Industry in Nigeria

There is no doubt that Nigerians love sports and it is no longer just about entertainment; it is also about making money.

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Sports betting

There is no doubt that Nigerians love sports and it is no longer just about entertainment; it is also about making (and losing) money. A whole lot of money. The billion dollar sports betting industry is obviously growing astronomically as the football culture especially continuously to bloom. It is starting to become a phenomenon across Nigeria, apparently because there is good money to be made and everyone wants to be a part of it.

The first betting events ever to be recorded in history were held in the time of the Greek city states, over 2,000 years ago. The Romans soon adopted it from the Greeks and they turned it into a real business, especially from the famous gladiator games. It soon spread to England, where its most famous branch was horse racing, and subsequently, to the rest of the world.

Over the years, many betting companies have emerged in Nigeria. We have Nairabet, Merrybet, Bet9ja, Naijabet, Lovingbet, Surebet247, Supabets, 1960bet, Nairastake, Parknbet, 360bet, Sportybet, Plusbet, Skybetnaija, 9jadollarbet, Visabet, Winnersgoldenbet, and many more. Betting outlets can now be spotted on almost every street in Nigeria’s major cities, with new ones springing up daily.

According to a report by News Agency of Nigeria (NAN), roughly 60 million Nigerians between the ages of 18 and 40 are involved in active sports betting. Almost N2 billion is spent on sports betting daily in Nigeria, which translates to nearly N730 billion in a year.

As one of the world’s fastest growing markets for mobile phones, the widespread use of mobile phones in Nigeria has been a positive game changer for the sports betting business. Every day, it gets easier to pay, play and win or lose. There are about 169 million cell phone subscribers and 100 million internet users in Nigeria, with 80 percent of this figure being able to access the internet on their phones.

In a country where the majority live below the poverty line, supporters of sports betting in Nigeria claim it’s a business that offers employment to thousands of young people, provides quick money for ordinary people, generates tax revenue for government and contributes to economic growth.

Why does this industry thrive in Nigeria?

Here are the primary reasons:

  1. Large population and high unemployment
  2. The potential for addiction
  3. The increasing sports culture
  4. Lax laws on sports betting
  5. Growing internet penetration and widespread use of mobile phones

What are the benefits of sports betting?

The potential economic benefits of legal sports betting are quite juicy. It can increase state revenue in form of taxes and other levies paid to the government. Taxes from sports betting in Lagos State, for example, rose 30 percent to 40 percent in 2017 from 2016. It will also generate more job opportunities in existing casinos (oddsmakers, analysts, security, cashiers, etc.).

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There are also induced impacts on the economy which arise as employees spend their wages in the broader economy. For example, sports betting employees spend money on rent, transportation, food and beverage, and entertainment.

Innovation is a key to success in this business as bet companies have looked out for more opportunities. The outcome of one of these was when Bet9ja first introduced a state-of-the-art virtual dog race into the market and it became an instant success.

The dog-race became a success as a result of three deliberate actions by the developers:

  1. The idea of instant outcome.
  2. Addictive animation.
  3. Introduction of Jackpot.

Job opportunities in lottery and sports betting are limitless and the revenue can help sustain the economy of the country. Croatia in 2015 funded 19 percent of its budget with revenue accrued from lotteries. Another example is the 2012 London Olympics Games which was said to be solely financed by revenue from lotteries.

The industry has also seen significant growth in the number of payment solutions that are available. All that is definitely changing the gaming space. According to a 2016 data from the Nigeria Inter-Bank Settlement System (NIBSS), which is owned by the Central Bank and licensed banks, there were 14 million web payments worth a total of N132 billion ($420 million). Transactions leapt to 29 million worth N185 billion in 2017 and in the first quarter of 2018, there were nearly 10 million worth N61 billion.

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A leading report on gambling in Africa, published in 2016 by KPMG, reeled out some startling numbers from the sports betting industry in Nigeria. As at 2016, the leading sports betting company, Bet9ja raked in an average monthly turnover of $10m, while NairaBet made an average turnover of $3m-$5m, a 20-30% margin on profit.

What are the downsides?

Without question, gambling comes with great risks and with some of these risks come losses including some that could be too much to take. Gamblers should always bear in mind that betting relies on uncertainties and one must be able to handle whatever comes with making such decisions. I mean, how do you put your money on the possibility of a yellow card in a game, something mostly based on the state of mind of the referee and mostly always controversial?

While this growth in government and personal revenue is a welcome development, there is still considerable concern about the potential for the gambling sector to cause harm in form of addictions, loss of savings, idleness and increased crime. Hence, as the gambling industry continues to grow in popularity and prevalence, a well-founded understanding of its operations and socio economic implications is imperative.

More importantly, the government can do a lot better if it wants to key in to this sector as an alternative revenue stream. The industry is totally ICT driven; a report says that Nigeria loses over $5 billion to foreign companies on software per annum. So you can imagine the revenue and employment opportunities that the government can tap into if Nigerian software developers were encouraged. In the nearest future, I believe that we are going to see many state governments start to run their lotteries as alternative revenue streams.


This article was written for Nairametrics by Raheem Roqeeb.

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    Currencies

    DEVALUATION: CBN updates website to official rate of N360/$1

    The central bank of Nigeria has devalued its official exchange rate from N307/$1 to N360/$1.

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    CBN website states oil price is still $61, Naira under pressure as Nigeria records poor export earnings, 4 key sectors the CBN plans to pump money into

    Just as Nairametrics reported, the Central Bank of Nigeria has devalued its official exchange rate from N307/$1 to N360/$1. The apex bank has now reflected this change on its website signaling a confirmation. The bank is yet to issue a press release to this effect.

    The CBN has now officially devalued by 15% moving from N307/$1 to N360/$1. Depreciation at the “market-determined” I&E window is 5% having moved from N360/$1 to N380/$1

    Devaluation: Nairametrics reported yesterday that the Central Bank of Nigeria (CBN) sold dollars to banks at N380/$1 in a move signifying a devaluation of the currency. Banks trading at the Investor and Exporter (I&E) window bought dollars at N360/$1 from the CBN on Friday, March 20, 2020. The I&E window is the official market where forex is traded between banks, the CBN, foreign investors, and businesses. The central bank typically buys or sells in the market as part of its intervention program.

    The CBN has updated its website with the official exchange rate.

    Nairametrics also got hold of a letter from the CBN to banks informing them of the new exchange rate for dollars flowing from the International Money Transfer Operators (IMTOs). According to the CBN, IMTOs will sell to banks at N376/$1 while banks will sell to the CBN at N377/$1. The CBN will sell to BDC’s at N378/$1 while the BDC’s will sell to end-users at “no more than” N380/$1.

    Single Exchange Rate: A report yesterday also suggested that the CBN also planned to move to a single exchange rate policy for determining the price of the dollar. A senior central bank official who does not want to be identified, said, ‘Today we allowed the rate at the importer and exporters (I&E) window to adjust in response to market developments.’

    The central bank has now made an apparent u-turn after it had initially that the “market fundamentals do not support naira devaluation at this time” detailing reasons why it did not need to devalue.

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    Falling oil price: Oil prices fell to under $20 on Friday before climbing back up to settle at $23 per barrel. Nigeria’s Bonny light trades at $26 while the benchmark Brent crude trades at $29 per barrel. In response to the crash in oil price, Nigeria’s announced a cut to its 2020 budget by N1.5 trillion as it faced the reality of a potential drop in its revenues. Nairametrics also has information that state governments are getting jittery about their ability to sustain salary payments as a reduction in their federal allocation “FAAC” is anticipated.

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    Career tips

    Investment options for salary earners

    Investment options for the salary earners
    #Investing #Entrepreneurs #Investment #Salary #Wages

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    Investment options for salary earners - bank loan

    Recently, one of the readers of my articles asked to know what investment options are open to salary earners. A salaried individual is like everyone else except that he or she has a fixed monthly income. This implies that their investments and expenses have to be managed strictly according to their fixed monthly income.

    Since salary is assumed to be the only source of income for the salaried, it is advisable that such an individual fortify himself financially before investing so that adverse investment performance will not have untold effect on him and his family. Therefore, if you are a salaried prospective investor, you need to:

    READ: Where to invest N500,000 right now

    Get life insurance

    Most families in Nigeria are single income families so much such that if anything bad happens to the income earner, the family gets shattered, at least financially. Again, given the risks inherent in capital market investments, it is only prudent to have a life insurance as a first step in one’s investment journey. It is very baffling to see many investors very deep into the market, yet they do not have life insurance.

    [Read Also: Understanding the risks in bond investing]

    Life insurance is and should be a basic part of any financial plan. Life insurance is a protection for loved ones against financial hardship arising from the death of a breadwinner. This is even more important today than ever before with high cost of funeral expenses, college education and medical bills. So, the first investment option for a salaried individual is to get a life insurance.

    Prepare for financial emergencies

    Life is full of surprises, emergencies do happen, jobs are lost without notices, and even good investment opportunities emerge sometimes suddenly. There is, therefore, the need for a cash reserve to help weather the financial storms and emergencies when they come calling.

    READ: SEC issues pre-notice on cancellation of certificates of 157 inactive CMOs

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    Cash reserves do not only provide for emergencies, they also help to ensure that investments are not liquidated prematurely or at inopportune times to cover unexpected expenses. There are no hard and fast rules on what the exact amount of the required cash reserve should be, but most financial experts and planners will advise that an amount that equals about six months of living expenses be set aside.

    So, as a salaried person, your next investment should be to have a cash reserve. A cash reserve should not necessarily be in a savings account or under the mattress; it could be in an interest-bearing money market account, money market mutual funds with low to zero luck-up period or another form of very liquid investment that is readily convertible to cash without loss of value.

    [Read Also: Understanding the risks in bond investing]

    Know your risk appetite

    As a salaried and fixed income individual, your risk appetite is most likely going to be low as well as your risk tolerance, although your extended family profile could change all that. You need to know or understand your risk tolerance before you engage in any capital market investment.

    Your risk tolerance will and should drive the type of investments you go into. Your risk tolerance depends on your psychological makeup, your current insurance coverage, presence or absence of cash reserve, family situation, and your age among others.

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    READ: Here’s what will happen to Nigeria’s insurance sector in the short to medium term

    Talking about family situation, it is reasonable to think that a married individual whose children are still in school will be more risk averse than an unmarried person. On the other hand, older people have shorter investment time horizon within which to make up for any losses. the reason for this is because the older you get the less time you have to work to recoup on losses.

    In that case the risk tolerance of an older man will be less than those for younger folks. Again, the more cash reserve and insurance coverage you have, the more your propensity to take risk. Now having known your risk tolerance based on the underlying factors, you can then define your investment objectives

    [Read Also: Important tips on how to profit in a bearish market]

    Set your Investment objectives/goals

    Having met those essentials above, you are now ready for a serious investment plan or program. A good investment plan starts with investment objectives. Investment objectives are the force that determines what you invest in. Investment objectives range from capital preservation, to capital appreciation and constant income generation.

    Capital preservation as an investment objective implies that you, the investor, aim at minimising the risk of loss by maintaining the purchasing power of your investment. So, if you are risk averse or you will need money from your investment soon for children’s education or for building a house or you are nearing retirement, this should be your objective.

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    READ: CBN debits banks N216.1 billion for CRR compliance

    Investors whose aims are to see their investment portfolios increase in real terms over a period of time are better suited for capital appreciation as an objective. This is better for investors that are more risk tolerant and those with more potential to recoup on losses along the way.

    If you are already retired or nearing retirement, and therefore depend on your retirement plan supplemented by investment income, you need an investment that generates income rather than capital gains. In that case, your investment objective should be current income generation. It is always good to have investment goals stated in terms of risk and returns.

    [Read Also: I-Invest generates over N2 billion transaction in less than 6 months]

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    Decide on asset allocation

    Armed with the knowledge of your risk appetite and investment objective, you are now ready to decide on what to invest in, and how much to invest in any asset class. This takes you to asset allocation decisions. Asset allocation involves dividing an investment portfolio among different asset classes based on an investor’s financial requirements, investment objectives and risk tolerance.

    A right mix of asset classes in a portfolio provides an investor with the highest probability of meeting his/her investment objectives. Asset allocation is the most important investment decision an investor can make in a portfolio because it demonstrates an investor’s understanding of his or her risk preferences and return expectations.

    READ: How to build a profitable Mutual Fund Portfolio

    It is good to strive for a diversified portfolio. Unfortunately, the Nigerian market does not provide a lot of asset classes for optimal diversification, but diversification can be achieved across sectors or industries within the few asset classes in the Nigerian stock market.

    Decide on how to invest

    There are different ways to invest in the capital market. You can invest directly by making the stock selections by yourself, thanks to the online stock trading platforms that abound the world over. This implies that you have what it takes to conduct the required research and analysis of the companies whose shares or stocks you wish to buy.

    [Read Also: How I Would Invest My Mother’s Retirement Funds]

    It also implies that you have what it takes to know when to sell or add to existing positions. Another method is to have someone “do the heavy lifting” for you. In this case, that someone, often times called fund manager or portfolio manager, does the research and analysis and selects shares that suit your investment preferences, investment objectives, risk tolerance and appetite as well as your investment time horizon.

    This route is most suitable for investors that lack the knowledge and time for the required research and analysis. If you decide to go this route, mutual funds are the best bet for you.

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