Social Media users have criticized a new Heineken Ad that suggests racist undertones. Heineken is brewed, marketed and sold in Nigeria by Nigeria Breweries Plc.
In the ad (see below) a bartender can be seen sliding a Heineken beer to a white lady who is hanging out with a bunch of white men.
As the beer slides towards her, it passed through some black people including ladies and men ending with a caption “Lighter is better”.
The ad immediately drew criticism from Chance The Rapper
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
Others also showed their annoyance.
https://twitter.com/JordanScragg/status/978360746756198400
What do you think? Is it racist?
Actually this is the first ad I agree is rascist, Just plain rascist, even no attempt at humour.