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This is the Heineken ad “everyone” is saying is “racist”

Social Media users have criticized a new Heineken Ad that suggests racist undertones. Heineken is brewed, marketed and sold in Nigeria by Nigeria Breweries Plc. In the ad (see below) a bartender can be seen sliding a Heineken beer to a white lady who is hanging out with a bunch of white men. As the beer slides […]

This is the Heineken ad “everyone” is saying is “racist”

Social Media users have criticized a new Heineken Ad that suggests racist undertones. Heineken is brewed, marketed and sold in Nigeria by Nigeria Breweries Plc.

In the ad (see below) a bartender can be seen sliding a Heineken beer to a white lady who is hanging out with a bunch of white men.

As the beer slides towards her, it passed through some black people including ladies and men ending with a caption “Lighter is better”.

The ad immediately drew criticism from Chance The Rapper

Others also showed their annoyance.

https://twitter.com/JordanScragg/status/978360746756198400

What do you think? Is it racist?




Comments 1

  1. Toju Daniels

    Actually this is the first ad I agree is rascist, Just plain rascist, even no attempt at humour.

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