Social Media users have criticized a new Heineken Ad that suggests racist undertones. Heineken is brewed, marketed and sold in Nigeria by Nigeria Breweries Plc.
In the ad (see below) a bartender can be seen sliding a Heineken beer to a white lady who is hanging out with a bunch of white men.
As the beer slides towards her, it passed through some black people including ladies and men ending with a caption “Lighter is better”.
The ad immediately drew criticism from Chance The Rapper
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But ? I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
Others also showed their annoyance.
Am I the only one that is not seeing the racism in the Heineken ad? Yeah a bottle passes multiple black people and says lighter is better after it gets to a white woman but does this look exclusively black to you? People love to be offended don’t they ? pic.twitter.com/P4V35BsPsl
— jordan scragg (@JordanScragg) March 26, 2018
What do you think? Is it racist?