Krispy Kreme Doughnut Corporation, a United States-based food company has formally made its entrance into the Nigerian market.
At the pre-launch of their doughnuts at the Ikeja City Mall, Alexander Trotter, Director of quality foods for Africa, partner of the US-based firm noted that the firm has two investments valued at $7 million in the country.
The food company has also signed a development agreement with Quality Foods Africa (Q.F.A.) to open 20 Krispy Kreme locations in Nigeria over a period of five years.
He further revealed that the production of fresh quality doughnuts at an international standard was part of the vision of the company to introduce something uncommon in a bid to give quality and standard foods to Nigerians and those from outside the country. He also disclosed that the company has employed 200 Nigerians to be taken abroad for training.
“This is a significant Foreign Direct Investment (FDI) because I am convinced that Nigeria is a fast moving market and Lagos has huge population”, he said.
Also speaking at the launch the Director International Franchise Operations, Anson Markle, explaining further said that the brand has been around for over 80 years and is presently in 34 countries while ensuring that the products are produced according to strict quality standards on site in their shop and willing customers can experience their Doughnut Theater.
The Quality Food Africa QFA, Marketing Manager, Busayo Awosiyan, expressed her satisfaction at bringing Krispy Kreme to Africa and Nigeria in particular.
In her words:
“Krispy Kreme Nigeria plans on continuing to provide innovative, convenient and cutting edge ways for our guests to access our products. As we develop, we will be introducing on-line ordering for large orders. We see a big market for weddings and corporate events.”
Nigeria is the second African nation to open Krispy Kreme shops. Krispy Kreme made its African debut in South Africa in 2015, when the company signed a development agreement with KK Doughnuts SA (Pty) Ltd. to open 31 Krispy Kreme locations in South Africa.