• Login
  • Register
Nairametrics
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
Nairametrics
No Result
View All Result
Home Opinions Blurb

Explained: How Pay-As-You-Watch (PAYW) works

Chacha Wabara by Chacha Wabara
September 27, 2017
in Blurb
Explained: How Pay-As-You-Watch (PAYW) works
Share on FacebookShare on TwitterShare on Linkedin

 

What is the pay-as-you-watch cable service all about?

Pay-As-You-Watch (PAYW) cable service is a unique cable service that allows you to pay for the cable service as you use it. This service is rare because most cable service providers rather use the prepaid or Pay-Per-View option. The PAYW cable service liberates you from monthly contracts, introducing flexibility to how, where and when you watch Television.

RelatedStories

Annual results, Delist a company,annual results, annual, results, nse

How to invest in the Nigerian Stock Exchange

October 21, 2019
Why FSDH is forecasting a slight increase in Nigeria's inflation rate

Inflation rate, rise and fall explained

August 16, 2019

Are pay-as-you-watch and pay-per-view the same?

A lot of people confuse PAYW for Pay-Per-View (PPV). The two may share similar traits but are not the same. PPV is restricted to special events, especially those high ticket events or programs. These events agree paid for in addition to having an active subscription. This means paying the usual monthly subscription and additional fee for a particular event, maybe a football match or a wrestling game that is ‘high ticket’.

On the other hand PAYW cable service is ideally characterized by the ability to;

  • watch what you want, when you want and with no additional costs
  • travel without worrying about accruing costs
  • pause subscription when not in use

How subscriptions are treated

In a PAYW model, customers are expected to make payments for content ahead of watching. However, as you watch, an amount is deducted from your account when streaming (assuming it is an internet based service) or per second or minute if it’s the regular satellite TV model (which is rare).

Thus, if you switch off your TV or decoder, the subscription stops counting and you are only charged for the minutes paid for or content already streamed.

How much is it

In Africa, the only PAYW Satellite TV we know is Kwese TV. They charge about N990 a week or N6,275 a month. Using N990 a week, it suggest the bill is about N141 per day. From the information we gathered, Kwese’s PAYW model is per day.

Does the PAYW model decoder take as long to boot as other decoders?

The booting period of every decoder generally depends on the quantity of content on that particular network. Each time the decoder boots, it picks up different transpondents, so the more content it generates, the longer it takes the decoder to both.

Challenges with PAYW

The PAYW model also has its challenges. For services that rely on internet, streaming can be slow due particularly in Nigeria. The buffering challenges are real and can be frustrating especially when you are watching intense programmes. Another challenge is determining the rate of 1 kilobyte of data being streamed. How is this metered and at what point does a customer confirm that they will be charged.

For PAYW models that rely on satellite, even though, this option might appear cheap, it is likely to be expensive if you have a family that watches a lot of TV. For those looking for multiple views, it is also likely that you might rack up cost.

What implication does the pay-as-you-watch model have on the cable service provider?

PAYW might be ideal for the consumers but does not bode well for the Cable service providers as they are more likely to run a deficit in no time. Think about it. Many decoders will only be on for programs people deem more important like football matches, soap operas, news, and the likes.

Even major programmes like the voice, Bigbrother, and Naija sings, will only get viewers on eviction days. This will be a financial setback to the cable service providers. They still have to cover costs such as tax, diesel, salaries and insurance.

The truth is that PAYW is ideal for a country like ours where people consume 2-5% average of the total time purchased on the prepaid model. It ensures that billing is proportionate to consumption and not fixed.

Tags: ExplainersPay as you watchPAYW
Chacha Wabara

Chacha Wabara

Chacha Wabara-Ogbobine is a Legal practitioner with over 9years post call experience. A research Consultant, professional writer and a blogger at heart,owner of four thriving websites with well over 10years of experience. Totally in love with keeping fit and coaching weight loss enthusiasts. I love my quiet time, being with my kids, watching TV series for hours on end.

Related Posts

Annual results, Delist a company,annual results, annual, results, nse
Financial Literacy

How to invest in the Nigerian Stock Exchange

October 21, 2019
Why FSDH is forecasting a slight increase in Nigeria's inflation rate
Financial Literacy

Inflation rate, rise and fall explained

August 16, 2019
Nigerian fixed deposits, mark to market
Financial Literacy

Guide to making money by investing in Nigerian Fixed Deposits

July 24, 2019
How to apply for a micro-finance loan in Nigeria
Financial Literacy

How to apply for a micro-finance loan in Nigeria

July 17, 2019
Bond, Clean Prices and Dirty Prices | Bond market
Financial Literacy

Difference between Clean and Dirty Price of a Bond

July 10, 2019
Emerging Market and a Frontier Market
Financial Literacy

Difference between an Emerging Market and a Frontier Market

July 3, 2019
Next Post
Another major scandal rocks Nigeria’s oil industry

Another major scandal rocks Nigeria's oil industry

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Emple
nlng
first bank








DUNS

Recent News

  • NIN database grows by 7 million in half-year 2025 as NIMC targets 95% coverage 
  • Zylus Homes relaunches Arizon Estate with first-ever Real Estate Sports Championship
  • Nigerian Crude surges to $72 amid Houthi attack fallout

Follow us on social media:

Recent News

NIMC, world Bank

NIN database grows by 7 million in half-year 2025 as NIMC targets 95% coverage 

July 9, 2025
Zylus Homes relaunches Arizon Estate with first-ever Real Estate Sports Championship

Zylus Homes relaunches Arizon Estate with first-ever Real Estate Sports Championship

July 9, 2025
  • iOS App
  • Android App
  • Contact Us
  • Home
  • Markets
  • Sectors
  • Economy
  • Business News
  • Financial Literacy
  • Disclaimer
  • Ads Disclaimer
  • Copyright Infringement

© 2025 Nairametrics

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Social Media Auto Publish Powered By : XYZScripts.com
No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Login
  • Sign Up

© 2025 Nairametrics