The ’ember’ months are characterized with an influx of promos and deals from Nigerian companies. As usual, Nairametrics will keep you covered as we present our weekly compilation of all the best promos and deals from Nigerian companies.
Western Union launches Mega Promo for customers
Global payments service company, Western Union, this week, announced the launch of Western Union ‘Mega’ Promo, in Nigeria for 2017. This promo is meant for Nigerian consumers who conduct outbound money transfer transactions between July and September 2017. Customers are entitled to one ticket per transaction while those who use their My Western Union loyalty card have 3 tickets per transaction. ‘’The Western Union mega promo, is an initiative to reward Nigerian customers. To qualify for this promotion individuals must send money overseas via Western Union within the speculated period,’’ a statement issued by the company stated. The grand prizes are 2 brand new cars while consolation prizes will exist for 50 other customers.
Malta Guinness wants loyal consumers to “Go Get It” in N100 million bumper promo
Guinness Nigeria Plc, makers of Malta Guinness, have announced the launsh of their “Go Get It” consumer promotion. The promo involves a prize fund of over N100 million and in the words of the company, will “help turn loyal Malta Guinness consumers from Malta Goodness into Greatness”
The promo is expected to garner widespread popularity due to the successful nature of its pilot, conducted by the brand’s ambassador, Basketmouth, where Nigerians were asked to share their idea of what N1 million could do for them. The eventual winner, a young, small scale farmer, Babayemi Ibrahim, who exhibited the ‘can do’ spirit by sharing an inspiring video of how he plans to use the money to boost his rabbitory , expand into crop and contribute to sustaining food security in Nigeria, was given his prize at the launch event.
Over the next 13 weeks, from August 8 till November 16, Malta Guinness will make another 13 millionaires in its “Go Get It” national consumer promo, which will run for 90 days while three winners will win N100, 000 each. Furthermore, consumers will win N5, 000 plus airtime worth millions of naira daily.
More promos and deals as Ecobank to double the savings of 60 lucky customers
Ecobank Nigeria has promised to double the savings of 60 lucky customers in their “Double Your Target Saving” promo. The promo is intended for customers who want to build up savings with the Bank to meet their future financial goals or execute specific desired projects. The six-month promo, from august 2017 to January 2018, is designed to reward both new and existing customers of the Bank who save a fixed amount of money from N10, 000 monthly. However, the customer is expected to have retained funds in the Target Saving Account for a minimum of 1 month to qualify for the grand draw where a total of 60 winners will emerge.
Announcing the launch of the promo in Lagos, Head, Consumer Banking Ayotunde Kuponiyi, said the promo is in line with the Bank’s policy of rewarding customers who participate by making steady monthly contributions into their Target Savings Account. .” He explained that the target project could be saving for school fees, holidays, pilgrimage, weddings, purchasing personal assets, among others. He reiterated that apart from its very competitive interest rate, the product offers the much needed opportunity for customers to achieve their dreams.
With that, we round up this week’s edition of the best promos and deals from Nigerian companies. If these promos and deals interest you, stay tuned this time next week for another of such compilation.
Spotify podcast listeners set to surpass Apple podcast for the first time in 2021
Spotify’s investments have empowered podcast creators and advertisers through its proprietary hosting, creation, and monetization tools.
The number of Spotify’s podcast listeners will surpass Apple’s listeners this year. According to a report by eMarketer, 28.2 million U.S. users will listen to podcasts on Spotify at least monthly, compared with 28.0 million via Apple Podcasts. This shift will come on the heels of the expected 41.3% in 2021.
Apple was the de facto destination for podcasts for a long time, but in recent years, it has not kept up with Spotify’s pace of investment and innovation in podcast content and technology.
By putting podcasts and music in one app, Spotify became the convenient one-stop-shop for everything digital audio. Unlike Apple that has a different app for podcasts instead of offering a well-integrated experience with music and podcasts in one app.
This shift made more people stick to Spotify for the sheer experience of streaming music and also listening to a podcast on the same platform. Other music streaming services like Amazon, Pandora, etc. also have the seamless experience of enjoying podcasts and music on the same App.
According to the report, Spotify’s investments have empowered podcast creators and advertisers through its proprietary hosting, creation, and monetization tools.
Overall, there will be 117.8 million overall monthly podcast listeners in 2021, a 10.1% year-over-year (YoY) increase. This year, podcast listeners will represent 53.9% of monthly digital audio listeners, surpassing 50% for the first time.
We anticipate that more audio listeners will start listening to podcasts monthly, leading to a 60.9% share by 2024.
This year, $1.28 billion will be spent on podcast advertising, surpassing $1 billion for the first time, representing a 41.0% YoY increase. Podcast advertising is continuing to gain a share of total digital audio ad spending, representing 24.0% in 2021.
What you should know
- Last week, Spotify announced that it will be expanding its service to 85 new markets including Nigeria.
- This new expansion came with other upcoming features and products like the paid podcast subscriptions that will allow creators to publish paid podcast content aimed at their most dedicated fans.
- Spotify is also partnering with WordPress to add a new integration to its platform similar to Clubhouse. This integration will make it easier for bloggers to turn their posts into podcasts, either by reading the blog posts themselves or leveraging third-party text-to-speech technology
Peter Obi urges FG to beg manufacturers, rich nations for COVID-19 vaccines
Obi urged the FG to consider appealing to rich nations, drug manufacturers for vaccines instead of spending billions of nairas to procure them.
Former governor of Anambra State, Peter Obi has appealed to the Federal Government to take a second look at their stipulated Covid-19 budget and rather, consider begging drug manufacturers and rich nations for the vaccines.
The former Vice Presidential candidate while speaking in an interview on Channels Television, lamented on what he felt was an over-the-top and ludicrous budget for the Covid-19 vaccines and advised that the FG should instead, appeal to manufacturers for the vaccine.
Obi, speaking on the FG Procurement Budget for the Covid-19 vaccine explained that it makes little sense for Nigeria to apportion 80% of its health budget for the procurement of Covid-19 only. He also stated that sufficient Covid-19 vaccine for the country can be purchased for a price way below the figure being put forward by the FG.
“They said they need N400bn. Our Budget for health this year is N547bn and you are saying that you need 80% of that for vaccine procurement. Assuming that’s what we are going to use the money for. I have checked the vaccine we need to have 70% which WHO has stipulated that if they receive it is okay. The quantity we need cannot cost us more than N150bn. It might be less because there are people who are willing to give vaccines for free,” Obi said.
Mr. Obi took it a step further by advising the FG on how to go about the quest to get Covid-19 vaccines at a much cheaper rate. He believes the country should own up to its poor status and demand for help unashamedly. This, he said, will reduce the amount the FG will pay for the Covid-19 vaccines.
“Why don’t we beg manufacturers to donate, saying to them that we don’t have anything. We can go kneel and beg them saying please give us the vaccines. We are from a poor country. Give us a discount. There is nothing wrong with saying that you are poor. It is not a crime. Because you are poor,” Obi added.
Since pharmaceutical companies and drug manufacturers began discovering and manufacturing vaccines against the novel Covid-19, there have been concerns that the poorer nations might be left far behind in the race to acquire the vaccines.
In case you missed it
- Nigeria received its first batch of Covid 19 vaccines from India today. The first batch of Oxford AstraZeneca COVID-19 vaccines from India landed in the Nigerian capital Abuja on Tuesday.
- About 3.94 million doses of the vaccines arrived at Nnamdi Azikiwe International Airport Abuja via an Emirates flight.
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