One of the world’s leading telecommunications operators, Orange has announced a new partnership with Google™ to bring the best of mobile internet across its footprint in Africa and the Middle East.
A statement released today indicated that, by combining the strength of Orange’s mobile network and mobile expertise with Google’s mobile applications, the move offers customers the best of both partners in terms of access and content through an all-inclusive digital communication package.
The partnership will address the mass market for Orange in Africa and the Middle East, following Orange’s ongoing success of delivering smartphones across the region. Through an educational campaign, customers will be offered advice to better understand the benefits and direct value mobile internet can bring. Important information will be made accessible, for example, finding answers to questions instantly through Google Search or the ability to locate the nearest health clinic using Google Maps. Languages, such as Arabic, will be supported to enrich the customer experience, with additional languages to be added throughout the year.
The digital communication package is especially well-adapted to youth who have high data usage and want the latest generation smartphone. Customers will receive one of the most competitively priced tariff plans in the region starting at $40, which will consist of a high-specification smartphone and a communication bundle with voice, SMS and data.
The offer will be delivered in a phased approach and will start to roll-out across the full Orange MEA footprint in Q2 this year. The device will launch with the native set of Google services and the goal of the partnership is to develop local services and content over time.
