One of Africa’s leading e-commerce sites, Jumia, has launched its services in Cameroun. The launch in the West African country follows recent successful launches in Uganda and Ghana, and takes the number of countries in which the online retailer is active on the African continent to nine.
Jumia has enjoyed huge success in Egypt and Nigeria and is set to extend its services to Cameroun. According to McKinsey Global Institute report in 2013, Cameroun is Africa’s 13th largest economy, with a nominal GDP of $26 billion and an economic growth rate of 4.7 per cent in 2011.
Camerounians therefore have a strong purchasing power, and are increasingly interested in consumer goods. Although internet penetration in the country is still low, it is growing largely, thanks to the rise in smartphone use, meaning that now is an ideal time for online retail to establish itself.
According to Reuters, Jumia first launched in 2012 and has already successfully brought e-commerce to Nigeria, Ivory Coast, Egypt, Morocco, Kenya, Ghana and Uganda, as well as launching a site in the United Kingdom.