The Financial Times today featured an article on the growth of online retail business in Nigeria. They particularly referenced sites like Jumia and Konga and claimed both currently employ 350 and 150 staffs respectively. It also reveals Jumi has agreements with distributors of brands including “LG, Samsung, BlackBerry and Nokia to help prevent stockouts. Clothing is the best selling category on the Jumia sites with designers such as Ralph Lauren and Zara commonly sought. Konga has a “large warehouse in Lagos packed with clothes, books, DVDs, freezers, flatscreen television, toys and cosmetics. It also has depots in the capital Abuja and Port Harcourt and promises to deliver anywhere in the country within five days”.
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Internet sales flourish in Nigeria