Tag: brand

Using some tested and time-honoured rules, one can strengthen brand trust and grow share of wallet and voice even in ...

Your brand should be used by management to drive the company: There is no tool better than the brand for ...

Let’s get the bad news over with, shall we? Difficult times and the very real suffering they represent reinforce the ...

In the business world it is inevitable for two brands of the same product to compete against themselves. This is ...