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UBA vs. FirstHoldco: Which offers better value to investors in 2025? 

Idika Aja by Idika Aja
October 21, 2025
in Equities, Financial Analysis, Market Views, Markets
UBA vs. FirstHoldco: Which offers better value to investors in 2025? 
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Investors have continued to reassess the banking sector amid ongoing recapitalization efforts and other macro-economic variables.

The focus today is on UBA and FirstHoldco; two of the Tier-1 banks and members of the FUGAZ group have both delivered strong earnings in recent years, but with varying risk profiles and growth strategies.

As of October 20, 2025, UBA’s shares have gained 26.3% year-to-date (YtD), trading at N42.95, which represents about 85% of its 52-week high.

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FirstHoldco, on the other hand, has recorded a 15.9% YtD gain, closing at N32.50, and currently sits 75% below its 52-week high.

However, both stocks have underperformed the broader market index, which has advanced 45.68% YtD.  Last year, UBA returned 33% YtD, while FirstHoldco returned 19% YtD.

Verdict:

  • UBA appears to have sustained momentum because its share price has maintained steady growth, gaining 26.3% YtD and trading close to 85% of its 52-week high
  • FirstHoldco, on the other hand, may offer more upside potential because its share price, though up 15.9% YtD, still trades at about 75% of its 52-week high

Financial performance and earnings strength  

Both UBA and FirstHoldCo have maintained consistent earnings over the past five years, though 2025 has seen some pressure from fair value losses, impairment losses, and operating expenses.

Even so, both lenders have benefited from Nigeria’s high-yield environment, which continues to drive interest income growth across the banking sector.

UBA closed H1 2025 with a pre-tax profit of N388.413 billion, representing a 3.28% year-on-year decline from H1 2024.

  • The dip was largely due to net trading and foreign exchange loss compared to gain in H1 2024 and also a rise in operating expenses, especially employee benefit expenses.
  • However, at its core level, performance is impressive with interest income of N1.334 trillion up 33%.

FirstHoldCo, meanwhile, reported a pre-tax profit of N356.1 billion for H1 2025, down 13.4% year-on-year, also due to fair value losses of N69.7 billion, compared to a gain of N423.9 billion in H1 2024.

  • However, it recorded stronger core income, as interest income surged to N1.43 trillion from N947.7 billion in the same period last year, reflecting solid growth in both loans and investment securities.

Over a five-year horizon, FirstHoldCo has grown faster at the bottom line, accumulating N1.35 trillion in PAT at a compound annual growth rate (CAGR) of 49%.

On the other hand, UBA performed better in absolute numbers accumulating profit of N1.78 trillion but at a CAGR of 46.5%.

Verdict: 

  • UBA remains the stronger performer in absolute earnings.
  • FirstHoldco shows faster growth potential and improving fundamentals that could translate into higher returns over time if it sustains this trajectory.

Valuation overview

While both UBA and FirstHoldCo have performed well, they now sit at different valuation stages.

Looking at valuation, UBA’s P/E ratio of 1.98x means investors are paying N1.98 for every N1 it earns, while FirstHoldco’s P/E of 2.08x means investors are paying N2.08 for every N1 of earnings.

This shows that UBA is slightly cheaper, offering better current value, while FirstHoldco trades at a small premium because investors expect it to grow faster.

However, with the expected dilution from their recapitalization, both banks’ earnings per share (EPS) will likely decline in 2025. This could make their valuations look a bit higher (less cheap).

Verdict:

Based on valuation and earnings outlook, UBA remains the better buy for now, it is cheaper on a P/E basis, has stronger current earnings (EPS N8.86 in H1 2025), and faces less dilution risk from recapitalization. This gives it better near-term value and stability.

FirstHoldco, on the other hand, may offer greater long-term upside. Its slightly higher P/E ratio reflects investors’ belief in its faster earnings growth potential.

Performance metrics and risk profile (in hindsight) 

Looking back at 2024 performance, UBA demonstrated stronger risk management and earnings stability, reflected in its lower cost of risk (3.18%) and NPL ratio (5.6%), even though its ROAE moderated to 28%.

FirstHoldco, on the other hand, delivered a strong rebound in profitability, with ROAE at 29.8% up 32% year-on-year, but this came with higher credit risk, as shown by its elevated cost of risk (4.7%) and NPL ratio (10.2%).

That said, the 2025 financial year could shift the dynamics entirely, especially with ongoing recapitalization efforts, monetary policy changes, and foreign exchange volatility.

If both banks sustain their 2024 momentum: 

  • UBA is likely to retain stability and consistent earnings, appealing more to conservative investors.
  • FirstHoldco could outperform on growth, provided it controls credit risk and leverages its broader income base.

Total shareholder return perspective 

From a total return standpoint, UBA continues to outperform. It currently offers a dividend yield of 7.57%, and when combined with its 26.32% YtD gain, investors have earned a total return of 33.89% in 2025.

FirstHoldco, by contrast, offers a dividend yield of 1.85% and a capital gain of 15.86%, translating to a total return of 17.71%.

This highlights the difference in investor appeal:

  • UBA has rewarded shareholders with steady income and strong price appreciation, reflecting sustained confidence.
  • FirstHoldco offers lower immediate returns, but remains a growth story in progress, especially if it converts its strong income base into higher profits post-recapitalization.

Overall, both banks remain solid plays in Nigeria’s financial sector, but their appeal differs:

  • UBA stands out for its stability, stronger earnings base, better valuation, and superior total returns, making it the better near-term buy for investors seeking income and consistency.
  • FirstHoldco, meanwhile, offers higher long-term growth potential, but its higher credit risk, thinner yield, and likely EPS dilution suggest it is better suited for investors with a longer time horizon and higher risk tolerance.

 

Idika Aja

Idika Aja

Idika is a Chartered Stockbroker with expertise in financial analysis, equity research, perspective analysis, and investment commentary.

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