Nigeria’s $4.7 billion fashion industry is fast becoming one of the country’s most dynamic cultural exports, with a new generation of designers pushing its luxury segment onto the global stage.
Once overlooked in conversations about international fashion capitals, Lagos now hosts runway shows, pop-up boutiques, and collaborations that rival those in Paris and Milan.
The rise of Nigerian luxury design is more than a style story; it reflects a broader economic and cultural shift.
Designers are drawing from centuries-old textile traditions and craftsmanship, blending them with contemporary aesthetics that appeal to a cosmopolitan market. Their creations are worn by celebrities, featured in global publications, and increasingly stocked by international retailers.
Behind the glamour is a story of ambition and resilience. These designers are navigating challenges from supply-chain disruptions to limited infrastructure while still finding ways to build sustainable businesses, create jobs, and amplify Nigeria’s influence in the global fashion economy.
In this feature, Nairametrics highlights luxury designers shaping the industry’s future, offering a window into how Nigeria is redefining fashion at home and abroad.
When Sandrah Tubobereni left her career in business development to pursue fashion, she carried with her an instinct for strategy as sharp as her eye for design. In 2014, she founded TUBỌ, a brand that would quickly grow from a small bridal atelier in Lagos into a globally recognised label worn across five continents.
Tubobereni has always approached fashion like architecture, every silhouette sculpted with precision, every drape balanced between structure and softness. Her work reimagines African heritage for the modern woman, blending cultural depth with contemporary flair.
Her academic path mirrors her multidisciplinary vision: an MBA from Coventry University, training at the London College of Fashion, and executive programmes at Lagos Business School. That foundation allows her to lead with both creative and commercial clarity.
This vision has attracted an influential clientele, from Olori Atuwatse III of Warri Kingdom to screen icon Rita Dominic, alongside a host of other African celebrities who turn to TUBỌ for its timeless elegance.
Today, Tubobereni is not only celebrated for her collections but also for her advocacy on sustainability, from creating over 1,000 intentional bridal pieces to speaking at the United Nations World Environment Day on textile waste and circular fashion.
