The introduction of WinBundle marks a significant development in gamified utility solutions, offering a unique and exciting approach to paying for utilities.
By turning regular airtime and electricity purchases into opportunities for users to win up to ₦100 million weekly, WinBundle is poised to make utility payments more engaging and rewarding.
WinBundle merges utility payments with a fun raffle system. Every time users make essential purchases, such as airtime or electricity, they are automatically entered into a weekly draw for a life-changing cash prize. By offering a combo of raffle tickets and regular expenditures, WinBundle creates an engaging, emotionally and financially satisfying experience for its users.
“With WinBundle, we’re not just offering utility services, we’re giving consumers a chance to turn every routine payment into a potential life-changing event. We have the Airtime2Win for airtime consumers, Cable2Win for Cable consumers and Power2Win for electricity consumers and with these different WinBundle product offerings, every Nigerian can partake in this initiative that offers a chance to gain financial freedom. We believe this initiative will reshape the way people view essential services and how they make purchases”, said Chinaenyenwa Nwokedi, Chief Marketing Officer In charge of the WinBundle product.
1. Airtime2Win: Consumers who purchase airtime will receive 70% Airtime value and 30% raffle tickets into the Consumer draw, with chances to win up to ₦100 million weekly.
2. Power2Win: Users paying for electricity will get 70% electricity value and 30% raffle tickets into the consumer draw weekly with a chance to win up to N100M. However, for meter numbers with minimum spend allocated to them, the 70-30 will not stand.
3. Cable2Win: When users renew their cable subscriptions through this product, an additional ₦200 fee is applied, which automatically provides them with raffle tickets for a chance to win up to ₦100 million weekly. This additional charge is necessary because cable subscription fees are fixed.
Through its Universal Gamification of Sales and Expenditure, WinBundle sets the foundation for a new era of spending where even mundane purchases like airtime and electricity can be part of a gamified ecosystem, driving a cultural shift towards gamifying basic needs and purchases. Every utility payment brings the possibility of winning up to ₦100 million, providing users with not just essential services but also the excitement of potentially life-changing wins.
Discussing further the potential impact of WinBundle on Nigerians, CCO in charge of WinBundle, Stella Oshorinde, said “WinBundle is made for every utility consumer looking for new, exciting ways to maximize their spending, and everyone who enjoys challenges and rewards. These include gamers, lottery enthusiasts, digital wallet and mobile payment users, etc. Understanding that consumers love experiences that combine fun and practicality, WinBundle delivers exactly that by making something as routine as utility payments exciting and potentially rewarding. We are working on a seamless integration with major financial institutions in Nigeria, including Access Bank, First Bank, and Zenith Bank, providing extensive coverage and ease of use for all users. Simply put, it is an innovation for the modern consumer.”
How WinBundle Works
- Purchase Your Airtime or Electricity units via approved partner platforms and on *6700*333# and receive instantly a split of the value and raffle tickets into the draw.
- For airtime between N100 – N199, purchase is split into 50% airtime and 50% raffle tickets, while airtime purchases from N200 and above is split into 70% airtime and 30% raffle tickets. All Electricity payments are split into 70% electricity units and 30% raffle tickets. All raffle tickets are valid for One (1) week
- Draws take place weekly, to be aired on AIT every Friday at 10pm, with results shared instantly on TV and across multiple social channels.
- Winners can cashout on partner platforms or on *6700*333#
The launch of WinBundle marks a new chapter in how Nigerians think about paying for essential services. It’s time to experience the thrill of winning while taking care of routine expenses.
For more information about WinBundle, visit https://www.winbundle.africa/ or check out @winbundleofficial on Instagram.
