The Nigerian film industry has showcased exceptional performance since the start of 2024, with momentum continuing from December’s high-profile releases.
The sector has amassed a robust N6 billion in total revenue, with Nollywood films capturing an impressive 50.05% market share.
This positions the Nigerian box office on track to meet its ambitious N10 billion revenue target, significantly surpassing the previous year’s N7.24 billion.
Nollywood films have made a significant contribution, accounting for N2.32 billion of the total revenue and 640,539 admissions.
This slightly outpaces Hollywood’s contribution of N2.32 billion, which represented 49.95% of the market share. However, Hollywood films recorded fewer admissions, with 559,122 tickets sold, equating to a 46.61% share of cumulative admissions compared to Nollywood’s 53.39%.
Despite this achievement, Nollywood’s admissions growth has been marginal, at just 0.01% year-on-year, with total ticket sales hovering around 1.1 million.
In this context, Nairametrics has spotlighted the filmmakers behind some of the year’s highest-grossing films, each surpassing the N100 million mark.
This includes key successes from the first eight months of 2024 as well as standout releases from December 2023.
Box office revenue; N131 million
Deyemi Okanlawon is a prominent Nigerian actor, producer, and entrepreneur known for his significant contributions to Nollywood. He made his film debut in 2010 with ZR-7 and gained recognition through various short films and web series, including Blink and 6:30pm. By 2013, he transitioned to full-time acting, starring in over 50 films, including major titles like Beyond Blood, Road to Yesterday, and No Man’s Land.
In 2024, Okanlawon made his debut as a film producer with the romantic comedy All’s Fair in Love which premeired on February 14. The film, grossing N131.34 million and became the highest-grossing romantic comedy in Nigeria. Producers Deyemi Okanlawon and Esse Akwaka handled casting, while Kayode Kasum and Ifeme C.S. directed and served as directors of photography.
The movie’s captivating narrative, innovative marketing, and star-studded cast contributed to its success, further establishing Okanlawon’s reputation in the Nigerian film industry.
Throughout his career, he has earned accolades, including a Best Actor award at the In-Short Film Festival, and received nominations at the Africa Magic Viewers’ Choice Awards.
