The Nigerian film industry has showcased exceptional performance since the start of 2024, with momentum continuing from December’s high-profile releases.
The sector has amassed a robust N6 billion in total revenue, with Nollywood films capturing an impressive 50.05% market share.
This positions the Nigerian box office on track to meet its ambitious N10 billion revenue target, significantly surpassing the previous year’s N7.24 billion.
Nollywood films have made a significant contribution, accounting for N2.32 billion of the total revenue and 640,539 admissions.
This slightly outpaces Hollywood’s contribution of N2.32 billion, which represented 49.95% of the market share. However, Hollywood films recorded fewer admissions, with 559,122 tickets sold, equating to a 46.61% share of cumulative admissions compared to Nollywood’s 53.39%.
Despite this achievement, Nollywood’s admissions growth has been marginal, at just 0.01% year-on-year, with total ticket sales hovering around 1.1 million.
In this context, Nairametrics has spotlighted the filmmakers behind some of the year’s highest-grossing films, each surpassing the N100 million mark.
This includes key successes from the first eight months of 2024 as well as standout releases from December 2023.
Box office revenue: N256.6 million
Kayode Kasum is a Nigerian director and producer of Ajosepo, which grossed over N200 million in cinemas, pushing his cumulative gross as a director to more than N1 billion at the Nigerian box office.
Kasum’s films are frequently shot in English, Pidgin English, and African dialects, reflecting his dedication to preserving cultural practices for future generations in Africa and the Diaspora.
His filmography includes box office hits such as Sugar Rush, This Lady Called Life, Kambili: The Whole 30 Yards, Soole, and Netflix successes like Far From Home.
In addition to his film work, Kasum has directed over 10,860 minutes of television for MNET’s telenovelas Unbroken and Riona this has created campaigns for brands like Forbes, DHL, and Manchester United. Four of his films landed in Nigeria’s top 10 most-streamed on Netflix in 2021.