Harnessing the power of social media is essential when it comes to driving business growth, particularly in forging connections with prospects and solidifying brand presence.
Real estate marketing is probably one of the hardest to do. Unlike other sectors, it is subjected to one of the longest buying decision journeys from the customer.
Not only are there too many interests when it comes to making the decision to purchase, but the heavy capital required to key in serves as additional stumbling blocks in the buyers’ journey.
While social media platforms offer immense opportunities, it’s unwise to rely solely on them to achieve your brand’s objectives, especially in converting leads into sales. Diversifying one’s approach across various channels that will speak to varying points of the buyers’ journey is therefore key to maximizing real estate sales potential.
Here are some additional platforms that play a crucial role in converting leads and driving real estate sales:
- Website: A professional website is indispensable for establishing credibility and a strong online presence. It serves as a hub where prospects can always learn more about your offerings.
- Email Marketing: Building and nurturing an email list is essential for staying connected with prospects over time. Regular newsletters, market updates, and exclusive property listings keep your audience engaged and informed.
- CRM Systems: Efficiently managing leads is made possible through Customer Relationship Management (CRM) systems. Investing in a CRM that integrates seamlessly with your marketing platforms can streamline your processes and improve lead management.
- Public Relations: Trust is essential in winning clients in real estate. A great way to showcase your track record and reliability is through various public relations tools. The more people see of your works and testimonials, the more awareness and conversions you can garner.
- Sales Portals: Often overlooked, sales portals play a vital role in facilitating sales for both realtors and clients. These platforms provide transparency in transactions, allowing realtors to track performance and commissions while empowering clients to monitor their investments.
- Sales Team: Digital channels alone DO NOT suffice and need to be heavily supported by agents and sales representatives who will continually manage the relationship until it leads to conversion and even after with a strong after-sales strategy. It is, therefore, important to have a strong and cohesive Sales and Marketing Strategy.
In the fiercely competitive real estate market, delivering value through every touchpoint is paramount. By mastering these platforms and executing effective marketing strategies, any real estate company can elevate its visibility, attract more clients, and achieve unparalleled success in sales.
This article is contributed by Onome Umukoro, Manager of Marketing & Communications at Mixta Africa.
Onome Umukoro is an integrated marketing specialist with over 11 years of extensive experience managing marketing operations and executing competitive strategies for diverse industries across African regions e-commerce, banking, and real estate.
