• Login
  • Register
Nairametrics
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
Nairametrics
No Result
View All Result
Home Financial Literacy Career tips

Ndidi Nwuneli speaks to startup founders on how to launch a successful startup 

Ngozi Ekugo by Ngozi Ekugo
November 24, 2022
in Career tips
Ndidi Nwuneli speaks to startup founders on how to launch a successful startup 
Share on FacebookShare on TwitterShare on Linkedin

Nigerian entrepreneur Ndidi Nwuneli, yesterday, dropped some powerful and insightful nuggets on the topic ‘How to Launch a Successful Startup”.

She was a speaker at the just concluded Future Forward 2.0 Techfair organized by Zenith Bank in Lagos, Nigeria.

According to her, highlighted below are some important things you need to know and questions you must ask yourself before you launch that business:

RelatedStories

Grains of Hope for Agriculture- Coronation Merchant Bank

Grains of Hope for Agriculture- Coronation Merchant Bank

August 23, 2022
Nigeria’s food security, GDP growth hinge on financial inclusion of farmers

Nigeria’s food security, GDP growth hinge on financial inclusion of farmers

April 17, 2020

Your Business plan 

  • What is your ‘Why’ for doing this business?
  • Is your business model unique?
  • What is your plan A, B, and C?
  • What business are you starting with?
  • It’s easy to start but think about scaling up after you have started.
  • The business must be demand-driven. It’s not about what you want but what people are willing to pay for.
  • It has to leverage technology, data and innovation and should shape the ecosystem
  • What policies will affect it? Gokada, for example, was affected by the ban on okadas.
  • Is it cost-efficient?
  • Are your products or services expensive, and can you justify the cost?
  • How does it adapt to change?
  • An example is Twiga in Kenya which raised almost 90 million dollars, and their business model was simple- Connect those who sell bananas, apples etc, to farmers. They are now planning to expand to the rest of Africa.
  • You have to be ready to re-design.

Your Team 

  • Beyond the team you put up in your pitch, you need real partners who you can trust, who have integrity and who share your vision.
  • The skills of your team members should complement each other
  • Concerning leadership, you need to demonstrate credibility. It’s also quite important to have a board of directors because nobody would give money to a one-man squad.
  • Invest in governance- have an advisory board or board of directors.

Your Brand 

How do you tell your brand story, and how does it reflect in the business name, logo, tagline, marketing strategy, etc.?

An example is HelloTractor, which the founders consider ‘The Uber of tractors’. The business has an impressive marketing strategy and now has a presence in India, the rest of Africa, Asia, etc.

Business Continuity

  • How is your pitch money spent?
  • Have you got credibility and a good track record?
  • Have you got a presence on the ground and not just some pumped-up figures on paper, e.g 500 million users, views, subscribers, etc?
  • What is your exit strategy?
  • Know the policy governing your business?
  • How are you shaping the policies governing your business?
  • Who are your opponents and your champions?
  • How do you convert your opponents into champions?
  • How do you build financial resilience?
  • Be ready to roll up your sleeves and do the work.
  • Have a six month-buffer for your business. That is if your business is yet to be profitable, have you got something to live by within that time?
  • Do a scenario plan and contingency plan.
  • Avoid the hype because it is not sustainable.
  • Invest in impact, not fiction
  • Commit to building your startup.

Lastly, she noted that running a startup can be lonely. But having a support system can be helpful. Also, it is important to stay humble and grounded so that you will rise. Eventually, we have to create a country that survives in the future.

About Ndidi Nwuneli

Ndidi is the executive chair of Sahel Consulting Agriculture & Nutrition Ltd, Founder of Leap Africa, Sahel Capita, and other entrepreneurial ventures.

She is an expert on African agriculture and nutrition, philanthropy, and social innovation and has over 25 years of international development experience. She is also a recognised serial entrepreneur, author, public speaker, and consultant.


Follow us for Breaking News and Market Intelligence.
Tags: Ndidi NwuneliZenith bank’s tech fair
Ngozi Ekugo

Ngozi Ekugo

A high-performing labour market analyst/ talent acquisition specialist providing research on labor availability, labour migration, workplace trends and career development opportunities. Having worked across various sectors such as the recruitment, consulting, investment banking (Goldman Sachs) and the media, both in Nigeria and the United Kingdom, I possess a unique blend of competencies and experience to thrive in any industry.

Related Posts

Grains of Hope for Agriculture- Coronation Merchant Bank
Corporate Updates

Grains of Hope for Agriculture- Coronation Merchant Bank

August 23, 2022
Nigeria’s food security, GDP growth hinge on financial inclusion of farmers
Business News

Nigeria’s food security, GDP growth hinge on financial inclusion of farmers

April 17, 2020
Next Post
Petet Obi

Nigeria needs a new elite consensus on national development to fight poverty - Obi

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Emple
nlng
first bank
Zenth Bank








DUNS

Recent News

  • NSIPA denies ongoing beneficiary payments, warns public against fake social media post 
  • BREAKING: Wilmar International Limited to acquire PZ Cussons plc’s 50% stake in PZ Wilmar for $70 million 
  • NNPCL, Mele Kyari counter Agip Contractors Association, others, over pipeline surveillance contract in Niger Delta 

Follow us on social media:

Recent News

NSIPA denies ongoing beneficiary payments, warns public against fake social media post 

NSIPA denies ongoing beneficiary payments, warns public against fake social media post 

June 18, 2025
PZ Cussons

BREAKING: Wilmar International Limited to acquire PZ Cussons plc’s 50% stake in PZ Wilmar for $70 million 

June 18, 2025
  • iOS App
  • Android App
  • Contact Us
  • Home
  • Markets
  • Sectors
  • Economy
  • Business News
  • Financial Literacy
  • Disclaimer
  • Ads Disclaimer
  • Copyright Infringement

© 2025 Nairametrics

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Social Media Auto Publish Powered By : XYZScripts.com
No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Login
  • Sign Up

© 2025 Nairametrics