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Home People Profiles

How Eno Bassé is blazing the trail in Nigerian gemstone, jewelry market

From graduating as a Civil Engineer to becoming a Jewelry experts

Zainab Iwayemi by Zainab Iwayemi
October 5, 2022
in Profiles, Small Business, Startup Founders
How Eno Bassé is blazing the trail in Nigerian gemstone, jewelry market
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One of the major Nigerian markets still underutilized is gemstone and jewellery. Despite Nigeria having some of the finest gemstones in Africa, the country lags on the top list of most important gemstone-producing countries.

During the third edition of the annual African Gemstones and Jewelry Exhibition and Seminar (AGJES) in 2019, Adesoji Adesugba, a professor of business administration stated that Nigeria could earn well over $12 billion from gemstones annually if it invests in a laboratory to certify the value of the precious stone. Fast forward to today, the giant of Africa has attained nothing close to the number.

Eno Bassé Gemstone and Jewelries has recognized this and is helping to make the market attractive by designing and manufacturing jewellery, as it partners with its clients to create the jewellery of its dreams.

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During the Business Half Hour radio programme, Eyakenoabasi Bob, founder, of Eno Bassé Gemstone and Jewelries explained how the company takes pride in helping to create what customers would love as its focus is making sure that clients are part of the creative process.

Other than that, the platform also appraises jewellery for those who may want to know the worth of their jewellery. She added, “we sell gemstones, we make and market gemstones. We also offer consultation services related to gemstones, diamonds, and jewellery. And importantly, we also really love to educate people, especially about Nigerian and African gemstones.

While Eyakenoabasi and a few other gemologists in the country are putting in the effort to see positive changes in the market, it is important to point out that the jewellery expert had originally started out studying civil engineering at the university, thereafter furthering her post-graduate as a project manager.

Many believe that starting a jewellery business requires millions to start up, but Eyakenoabasi has been able to show that anyone could start a business with just a few thousand as she had started small by selling costumed jewellery while she was in school with money raised from family and friends.

“Back then, in 2016. I was making at least N300,000 a month in profit and I was selling costume jewellery, not even diamonds. So, you’ll be very shocked how much you could make if you’re just persistent and keep going.

“If you invest with about 50 to 100,000 in buying goods, you’re going to turn over all. I was making three times the amount of what I was buying at that time. I wasn’t even part of the creative process, I was just buying and selling. I was just a trader.

“So eventually, that evolved in my career. I got certifications and I went to the Gemological Institute of America; I also have my certification as a goldsmith from Alchimia, Italy.”

Discussing some of the challenges in the course of running the business, she explained that the Nigerian jewellery market is still far back “What we are importing is far different from what it is we are making because we don’t have the equipment, we don’t have the backing. Electricity is a problem.”

“I would love to do a lot more manufacturing in Nigeria from start to finish because right now what we do is setting our gemstones in Nigeria; we set our diamonds, our coloured stones in Nigeria, but when it comes to the actual metal, we partner with our manufacturer abroad to bring it in. But setting up diamonds here is also part of beneficiation, so we make sure that we use craftsman that is Nigerian.”

Speaking about government regulation in the space, she noted that the Nigerian government is doing its best to curb illegal trading. She said, “Back in the 90s, a lot of our stones; Tourmaline, Sapphires were exported out of Nigeria in huge amounts, they were going into the international market and there was no sort of regulations for these things. Up until today, illegal trading still goes on but we now have more legal trading going on.”


NOTE: Don’t miss out on the next Business Half Hour programme brought to you by Nairametrics. Tune in to Classic 97.3 FM every Monday by 8:00am to get inspired by startup founders and top business executives.


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Tags: Eno BasséGold marketjewelry
Zainab Iwayemi

Zainab Iwayemi

For further inquiries about this article, contact: Email: zainab.iwayemi@nairametrics.com Twitter: @IwayemiZainab LinkedIn: Zainab Iwayemi

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Comments 1

  1. Sewa says:
    October 5, 2022 at 10:29 am

    I’ve always been curious about our jewelry and gemstone market in Nigeria, this was super helpful

    Reply

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