The Management of the Nigerian Communications Commission has appointed Reuben Muoka, an innovative journalist and consummate public relations practitioner, as its new Director of Public Affairs (DPA).
Reuben Muoka takes over from Dr. Ikechukwu Adinde, who has assumed duties as the Director of Special Duties Department of the Commission.
The new NCC’s spokesman was recently promoted a substantive director, alongside Ismail Adedigba, now Director of Research and Development (R&D); and Giwa-Tobi Mohammed, who has also assumed duties as Director/Secretary to the Board of the Commission.
The new DPA’s background
- Muoka was in 2021, appointed to head the Special Duties Department, which superintends the International Relations Unit; Emergency Communication Centres Unit; the Public-Private Partnership Unit; and the Security Services Unit of the Commission.
- He was promoted as Director of the Department before his current redeployment to lead the Public Affairs Department, the arm of the Commission mandated to manage the image and visibility of Nigeria’s telecom regulator and a leading light of the Nigerian public service.
- A former Deputy Communications Editor of the Vanguard Newspapers, former Deputy General Manager at MTS First Wireless (Nigeria’s first mobile telephone operator), Muoka joined the NCC in 2007 as a Principal Manager and was deployed to the Public Affairs Department where he headed the Media and Public Relations Unit.
- He later rose from the rank of Principal Manager to the position of an Assistant Director in 2010, and by 2015, as a Deputy Director, appointed to head the re-engineered Public Relations Unit of PAD. In 2017, he was redeployed to the Policy, Competition, and Economic Analysis Department to head the Economic Analysis unit department.
- Muoka is expected to bring his rich and versatile experience in both specialized and traditional journalism, public relations, integrated marketing communications (IMC), corporate communication, and people management, to bear on the Commission’s vision to expand the frontiers of its public goodwill and the impact of its reputational assets.