• Login
  • Register
Nairametrics
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
Nairametrics
No Result
View All Result
Home People Profiles

Folake Ani-Mumuney: The marketing professional who sells the best of Africa

Ruth Okwumbu-Imafidon by Ruth Okwumbu-Imafidon
October 30, 2021
in Profiles, Spotlight
Folake Ani-Mumuney: The marketing professional who sells the best of Africa
Share on FacebookShare on TwitterShare on Linkedin

The world knows her to be a marketing expert, but she likes to think of herself as a solutions provider. She was the first black woman in a top management position in British Airways, managing the marketing functions for both Europe and Africa. She is credited with initiating online ticketing and online check-in, and it was because of her expressed interest in Africa that Europe and Africa were merged for marketing purposes under British Airways. She now leads the Marketing & Corporate Communications team, First Bank Limited/ FBN holdings as the Global Head.

She is Folake Ani-Mumuney; FAM, as some of her colleagues like to call her.

Folake was born on 13th May 1968 in Lagos Nigeria, to the family of late Dr Francis Owosina, former Medical Director of the National Orthopedic Hospital who served between 1977 and 1989. Her father was reputed as the brain behind the recognition of the National Orthopaedic Hospital, Igbobi as a World Health Organisation collaborating centre in 1979, after he introduced hip replacement and spinal surgery and developed the general and specialised Orthopaedic and Emergency Services department of the hospital. One might say that Folake already had high bars to surmount based on the sheer magnitude of her father’s precedence.

RelatedStories

Mr Femi Otedola, ,

Reports: Otedola requests resignation of First Bank Marketing Chief over ‘lavish party’ spending 

December 9, 2024
Meet Dahiru Mangal, a Nigerian billionaire businessman who started out as a truck driver

Meet Dahiru Mangal, a Nigerian billionaire businessman who started out as a truck driver

June 3, 2023

When her elder sister was to resume school, Folake cried and wailed insisting on going to school as well. Because of this, she started schooling quite early such that at the age of 15, she was already done with her secondary education and had already been admitted to study law at the University of Ife. Her parents felt she was too young to go to a university, and instead enrolled her at Queen’s College, Lagos, to do her A-levels.

However, one of her uncles chided their decision, pleading that she be allowed to go to the university. Her parents eventually settled to allow her study Philosophy at the University first, before going to do law. It didn’t seem proper to them that she could become a lawyer at the age of 19. After the degree in Philosophy, Folake went to the University of Buckingham, England to study law.

After her law degree, Folake decided to do a diploma in Business Computing Systems Analysis and Design. “I felt I had missed out on the internet revolution and that was my way of catching up,” she said in an interview.

While studying business computing, she learnt SQL (Structured Query Language) and learnt how to code and build things. “It helped me to become what I have become today, which is a solutions provider.  I don’t say I am a marketer or I am a strategist or I am a business analyst, which are all things I have done.  I provide solutions.  In whatever field I find myself, I try to provide solutions.  The only thing I don’t think I can do is maybe brain surgery or rocket science.  But everything else, there is a principle, there is an approach, and if you don’t know, go find out who knows and put it all together.”

She later attended the Harvard Business School for an Executive Program. She has several management certificates and affiliations with many professional bodies.

In 1999, FAM joined the British Airways Plc as a graduate trainee and was put on a fast-track program to become a Business Analyst (UK) Strategy & Business Planning Manager. This meant she had to think along the lines of providing solutions to the business.

“We did amazing things. We conceptualized a whole idea of moving everything online—online ticketing, online check-in.  People said it would be impossible but we did it. I was a big part of creating Terminal 5.  It was a huge, huge project, to be able to bring everything in, bringing the network and everything,” she recalled in an interview.

When she indicated interest, she was posted to West Africa and one of the solutions she introduced was buying tickets from the bank. It was a unique solution for the West African market but was soon exported to other parts of the world.

She served as Head of Marketing Services, Africa for 4 years, and then spent another year as the Head Brands, Policies & Communications for Europe & Africa (covering 59 countries). In 2009, she left British Airways to join Dangote Group as the Chief Marketing and Communications Officer.

Recalling how she was headhunted to join the group after organizing the Mandela 90th birthday party in London, Folake said, “In less than two minutes he (Dangote) helped me make up my mind. I knew I wanted to be a part of something great, I knew I wanted to be part of taking a Nigerian brand to the global stage. After all, I was doing that for an international brand.  And I did it very successfully such that I won awards and accolades. But he said: ‘Come and do it. Because if we don’t do it, if we don’t take Nigeria to the world, then the negative narrative on Nigeria is what we would hear—we would never hear the positive stories out of Nigeria.  So come and do this. Come and join me.”

She joined the Dangote Group and for the next year, was part of the drive to rebrand the organisation and project a positive narrative for the largest conglomerate in Africa to the rest of the world. From there, she moved to join First Bank Limited as the Head of Marketing and Corporate Communications. Mumuney was appointed to the Board of FBN Insurance Brokers Ltd in September 2017.

In 2017, Ani-Mumuney emerged as the 10th President and first female President of the Advertisers Association of Nigeria in a keenly contested election. She became Vice Chairman of the Junior Achievement Nigeria in August 2016, and Executive Council Member of the World Federation of Advertisers in March 2018. She is an Honorary Member of the Chartered Institute of Bankers of Nigeria, a Member of the Chartered Institute of Marketing UK, a member of the National Institute of Marketing Nigeria, and serves in an advisory capacity to many organisations on strategy and marketing communications issues.

Folake Ani-Mumuney also chairs or co-chairs a handful of private sector and NGO Boards, and also contributes to the public sector through her appointment into select committees.

She clinched the Lifetime Achievement awards at the Marketing World 2019 awards, in Ghana.

Tags: FeaturedFolake Ani-Mumuney
Ruth Okwumbu-Imafidon

Ruth Okwumbu-Imafidon

Ruth Okwumbu has a MSc. and BSc. in Mass Communication from the University of Nigeria, Nsukka, and Delta state university respectively. Prior to her role as analyst at Nairametrics, she had a progressive six year writing career. As a Business Analyst with Narametrics, she focuses on profiles of top business executives, founders, startups and the drama surrounding their successes and challenges. You may contact her via ruth.okwumbu@nairametrics.ng

Related Posts

Mr Femi Otedola, ,
Business News

Reports: Otedola requests resignation of First Bank Marketing Chief over ‘lavish party’ spending 

December 9, 2024
Meet Dahiru Mangal, a Nigerian billionaire businessman who started out as a truck driver
Profiles

Meet Dahiru Mangal, a Nigerian billionaire businessman who started out as a truck driver

June 3, 2023
How Deola Sagoe left her father's company, Elizade Motors, to build a global fashion brand
Profiles

How Deola Sagoe left her father’s company, Elizade Motors, to build a global fashion brand

May 20, 2023
Nigerian weddings
Lifestyle

The economics of Nigerian weddings

April 30, 2023
CBN reduces over-the-counter withdrawals to N100k, N500k per week for individuals, companies
Currencies

Updated: Tracker of CBN’s monetary policy announcements since 2020

December 10, 2022
Redesigning or sensitizing; what's the way to go?
Economy

CBN’s Intervention Funds to private sector rises to N4.8 trillion as of November 2022

November 28, 2022
Next Post
ExxonMobil earns $6.8 billion in Q3, highest profit since Q4, 2017

ExxonMobil earns $6.8 billion in Q3, highest profit since Q4, 2017

Comments 1

  1. FreeStuffsNG says:
    October 30, 2021 at 1:22 pm

    Impressive!!She is good.
    Please can you help find out if they have paid the Xtremecr8tivity guys for the logo IP theft levelled against First Bank for the 125th logo those guys created for First Bank. She was mentioned in the video I watched the video Twitter some months ago about her .

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Emple
nlng
first bank
Zenth Bank








DUNS

Recent News

  • Wedex 2025—One day, one house, one goal
  • Onga ignites African culture and storytelling at AMVCA 2025 Culture Day with festival of flavours 
  • Anambra Govt acquires land in Aguata, Orumba for new industrial city 

Follow us on social media:

Recent News

Wedex 2025—One day, one house, one goal

Wedex 2025—One day, one house, one goal

June 12, 2025
Onga ignites African culture and storytelling at AMVCA 2025 Culture Day with festival of flavours 

Onga ignites African culture and storytelling at AMVCA 2025 Culture Day with festival of flavours 

June 12, 2025
  • iOS App
  • Android App
  • Contact Us
  • Home
  • Markets
  • Sectors
  • Economy
  • Business News
  • Financial Literacy
  • Disclaimer
  • Ads Disclaimer
  • Copyright Infringement

© 2025 Nairametrics

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Social Media Auto Publish Powered By : XYZScripts.com
No Result
View All Result
  • Home
  • Exclusives
    • Financial Analysis
    • Corporate Stories
    • Interviews
    • Investigations
    • Metrics
    • Economy
    • Nairalytics
  • Markets
    • Currencies
    • Cryptos
    • Commodities
    • Equities
      • Company Results
      • Dividends
      • Stock Market
    • Fixed Income
    • Market Views
    • Securities
  • Sectors
    • Agriculture
    • Aviation
    • Company News
    • Consumer Goods
    • Corporate Updates
    • Corporate deals
    • Corporate Press Releases
    • Energy
    • Entertainment
    • Financial Services
    • Health
    • Hospitality & Travel
    • Manufacturing
    • Real Estate and Construction
    • Renewables & Sustainability
    • Tech News
  • Business News
    • Budget
    • Public Debt
    • Funds Management
    • Tax
  • Financial Literacy
    • Career tips
    • Personal Finance
  • Lifestyle
    • Billionaire Watch
    • Profiles
  • Opinions
    • Blurb
    • Op-Eds
    • Research Analysis
  • Recapitalization
    • Access Holdings Offer
    • Fidelity Bank Offer
    • GTCO Offer
    • Zenith Bank Offer
  • Login
  • Sign Up

© 2025 Nairametrics