In order to enable it to compete in the African creative and technology industries, a leading media and experiential marketing agency in Nigeria, Bedouin Nation has completed its rebranding as Bedouin Group, with additions to its leadership and a renewed mandate as a strategic branding and marketing technology company.
This was disclosed by Ayoola Gbade-Bello, Chief Executive Officer, Bedouin Group, when his company unveiled its new brand in Lagos.
According to him, Bedouin Nation has completed its rebranding as Bedouin Group, adding that this includes the introduction of a new operating structure, additions to its leadership and a renewed mandate as a strategic branding and marketing technology company envisioned to help African entrepreneurs and companies drive growth, build brands and improve lifetime value.
He said, “Bringing all our products – BYCEP, PRINTSTOP, and VIRWOA – and people together will allow us to effectively and efficiently execute our go-to-market strategy and enable our client’s success in a digital-first world.
“We see a powerful convergence of marketing and technology in today’s marketplace, with the focus on delivering experiences and see the role our new capabilities can play in our digital-first world.”
The rebranding which is also timed to coincide with its 10th anniversary, marks the conclusion of the company’s evolution from a media company to an end-to-end, vertically integrated digital interactive technology company with its creative agency, digital studio, SaaP-enabled talent platform, and technology-driven printing firm.
“With this latest move, the Bedouin Group is asserting its positioning as part business consultancy, part creative agency and part technology powerhouse with capabilities to support Africa’s visionary companies with digital products, talent and marketing solutions.
“Consequently, the company’s Board of Directors has announced the appointment of a new Board Chairman and two new Executive Board Members, including Wale Abba, a veteran product designer and technology thought leader,” he added.
Gbade-Bello explained that the new additions bring decades of combined experience across both public and private businesses in a variety of sectors and stages of growth to help propel Bedouin’s innovation and expansion plans.
“Our new board members will offer strategic insights, guidance, and expertise on governance matters as we create long-term value for all our stakeholders. Wale has a strong understanding of our business and end markets. In addition to his deep business and marketing acumen, he brings unique experience and insights on talent management, technology and innovation, and strategic change. I look forward to working with him in this new capacity,” Gbade-Bello added.
What you should know
Bedouin has delivered exceptional services to some of the most reputable multinational companies globally and regionally, including Nike USA, Oando Plc, Heirs Holdings, Seven-up Bottling Company, Interswitch, Lekki Concession Company, and the Nigerian Tourism Development Corporation.
The company has won global recognition for its work, through notable features in the Financial Times UK and Ads Of The World.