Dogecoin will be featured on the jerseys of English soccer team Watford F.C this season, according to British sports outlet, The Athletic. All three Watford shirts will feature the Dogecoin logo.
The appearance of this meme coin is paid for by Stake.com, a crypto casino and sports betting site. According to The Athletic, Watford’s previous sleeve partnership with Bitcoin fetched it around £700,000 ($970,500).
A daily trading volume of $5.6 billion was recorded on the FTX exchange at the time of writing this report. The meme coin traded at $0.301629 and is up 3.69% for the day. The seventh most valuable crypto has a market value of $39 billion.
In Britain, Dogecoin has never been part of a high-profile sports event. Sports stadiums are not uncommon to find Shiba Inus in them.
In 2014, Dogecoin holders combined their efforts on Reddit to sponsor NASCAR driver Josh Wise and the Jamaican bobsled team in the Winter Olympics.
As part of the promotion of the cryptocurrency, the soccer team wore Bitcoin t-shirts this season. That was part of a deal with Sportsbet.io, another sports betting site.
It was simply a joke meant to mock the cryptocurrency mania at that time when Billy Markus and Jackson Palmer created Dogecoin in 2013. After fading into oblivion, the token’s value amounted to almost nothing.
Having been in obscurity for so long with a value close to nothing, Dogecoin shot back to prominence in January 2021 after the Gamestop saga, due to a tweet.
With celebrities like Mia Khalifa, Snoop Dogg, and Mark Cuban all tweeting about it since then, the boom has been one euphoric rise after another.