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Home Spotlight

Xiaomi overtakes Apple to become the second largest smartphone maker in the world

Janet John by Janet John
July 17, 2021
in Spotlight, Tech News
Xiaomi overtakes Apple to become the second largest smartphone maker in the world
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Chinese smartphone manufacturer, Xiaomi has overtaken Apple as the second-largest smartphone maker in the world, after Samsung, according to market research firm Canalys.

In the second quarter of 2021, global smartphone shipments increased by 12% with Samsung shipping the largest number at 19%, Xiaomi came in second at 17% and Apple, third at 14% while Vivo and Oppo maintained strong growth momentum to complete the top five at 10% respectively.

In a tweet, Xiaomi said “We’ve moved up one more spot! Just in from @Canalys, we are now the 2nd largest smartphone brand worldwide in terms of shipments. This amazing milestone couldn’t have been achieved without our beloved Mi Fans.”

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READ: South Korea’s LG Electronics to close down its mobile phone business

What they are saying about Xiaomi

Canalys Research Manager Ben Stanton said, “Xiaomi is growing its overseas business rapidly,” citing sales boosts in regions including Western Europe, Africa, and Latin America.

“It is still largely skewed toward the mass market, however, and compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively.

READ: Samsung acknowledges S10 system malfunction 

So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra. But it will be a tough battle, with Oppo and Vivo sharing the same objective, and both willing to spend big on above-the-line marketing to build their brands in a way that Xiaomi is not.

All vendors are fighting hard to secure component supply amid global shortages, but Xiaomi already has its sights set on the next prize: displacing Samsung to become the world’s largest vendor,” Stanton said.

What you should know

In 2020, Huawei, another Chinese company, was at Number 1 as the largest smartphone maker in the world. This year the company is no longer in the top five as it has been shut out of the worldwide market due to US-imposed sanctions and trading bans.


Follow us for Breaking News and Market Intelligence.
Tags: AppleHuaweiOPPOSamsungVivoXiaomi
Janet John

Janet John

Janet John is a graduate of Chemical Engineering from the University of Uyo. She specializes in technical writing where she creates easy to read documentation, articles to clearly and efficiently explain highly complex processes. When she is not writing, she works as a freelance front-end developer

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Comments 3

  1. 19 says:
    July 17, 2021 at 7:36 pm

    You facts are ill-advised, wrong and based on hearsay.

    Reply
    • Anonymous says:
      July 23, 2021 at 2:24 pm

      The writer quoted a source. That’s not hear say please.

      Reply
  2. toomann says:
    July 23, 2021 at 7:04 am

    The Xiaomi may have overtaken Apple since Apple is due to release their newest phones soon. They may have slowed down in the production of other of their phones.
    Moreover, the Xiaomi shipment included the low end phones producing multiple of them together!

    Reply

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