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FrieslandCampina WAMCO Nigeria PLC solid and steady progress on backward integration in dairy development in Nigeria

FrieslandCampina WAMCO’s Dairy Development Programme (DDP) currently operates in various communities across the South West and Northern parts of Nigeria.

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FrieslandCampina WAMCO Nigeria PLC is Nigeria’s foremost dairy manufacturer with strong family brands which include Peak, Three Crowns and recently, Coast, Olympic and Nunu. Our mission is to nourish Nigeria with quality dairy nutrition.

Our Journey of Backward Integration in Nigeria

Incorporated in 1973, FrieslandCampina WAMCO started local production (manufacturing) in 1975. In 1984, FrieslandCampina WAMCO pioneered its first backward integration in dairy through the establishment of a dairy farm located in Vom, Plateau State. Since then, FrieslandCampina WAMCO has integrated all learnings and progressed into a more sustainable dairy value chain model named Dairy Development Programme which was launched in 2010.

11 Years of Dairy Development Programme (DDP)

FrieslandCampina WAMCO’s Dairy Development Programme (DDP) currently operates in various communities across the South West and Northern parts of Nigeria covering Oyo, Osun, Ogun, Kwara and Niger States respectively.

The DDP focuses on working with pastoralists, small holder dairy farmers and commercial farms, with support from various partners such as IFDC-2SCALE, Bles Dairies, Wageningen University, Federal Ministry of Agriculture and Rural Development (FMARD) and the Central Bank of Nigeria.

Through the Dairy Development Programme, local farmers are supported in the production of milk (yield per cow improvement), improving milk quality and hygiene, feeding, breeding and farm management. The locally sourced milk from these farmers is collected through own Milk Collection Centers (MCC) which are 28 in total, then transported to the WAMCO processing facility in Lagos and processed into Yoghurt and recombined products in evaporated milk. This is line with our grass to glass philosophy which seeks to ensure quality from the grass the cows feed on to the glass of milk taken by our consumers.

21 billion Naira Investment in Dairy Development Programme Across Nigeria

FrieslandCampina WAMCO’s Dairy Development Programme with support from partners has continued to successfully deliver the objectives below among others:

  • Improves the livelihood of over 10,000 smallholder dairy farmers and pastoralists organized in 23 Cooperatives by empowering and integrating them into WAMCO’s fresh milk supply chain, which provides guaranteed market access all year round.
  • Proficient extension services/capacity development and trainings provided for all farmers and other value chain actors, through various ways including, but not limited, to farmer2farmer training programmes (where Dutch farmers visit Nigeria to train local farmers) hence, developing the productivity and efficiency in farm management.
  • Increasing the volume of fresh milk to an average of 40,000 litres per day at peak periods. Thus, empowering dairy farmers, improving their income and their livelihoods.
  • Created over 100,000 employment opportunities directly and indirectly by empowering women and youth with on-farm and off-farm activities.
  • Achieved premium fresh milk quality levels with TPC’s below 500,000 cfu/ml; increasing milk fat from 3.8% to 4% and total solids from 11% to 12%. Invariably, improving food safety and enhancing nutrition levels.
  • Supports infrastructure development by investing in a modern raw milk processing plant in Lagos and 28 Milk Collection Centers (with total capacity of 85,000 Litres).
  • Provides affordable and nutritious food products to improve access to good nutrition for low income consumers.
  • Going green by promoting eco-efficient practices to safeguard the eco-system through the introduction of solar powered boreholes and other technologies to reduce greenhouse gas emissions.
  • Built pilot dairy farms with simple sheds and crossbreeds (over 700 F1 calves born since 2015) to build experience with transforming Pastoralists to settled dairy farmers *FI refers to the first generation offspring of a local cow inseminated with semen of an exotic breed
  • Constructed over 85 solar powered boreholes to improve access to clean water which supports milk hygiene and quality while also contributing to the Social Development Goals (SDGs) by creating access to potable water for people and livestock.

Furthermore, in 2018, an FDOV project (Faciliteit Duurzaam Ondernemen en Voedselzekerheid), co-financed by the Dutch government focused on developing and supporting small holder farmers commenced. The project was executed with partners of FrieslandCampina such as Bles-Dairies, Wageningen University and Research Institute and IFDC-2SCALE, in order to achieve these objectives:

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  • develop 20 smallholder dairy farmers through support on crossbreed cows, cow sheds, farm equipment, vaccinations, boreholes, trainings, pasture development and guaranteed access to the market.
  • support a conducive environment for commercial dairy by supporting the establishment of different service providers.
  • support Pastoralist communities in increasing their milk production for the market both by training them and investing in milk collection facilities

Partnership with the Nigerian Government

In 2019 the government intensified efforts on backward integration of the dairy sector. It assigned land to various dairy companies including FrieslandCampina WAMCO.

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FrieslandCampina WAMCO entered into a joint agreement (MoU) with the government of Niger State concerning a dairy project at the Bobi Grazing Reserve in the State and signed up for a 40 year lease contract representing 10,000 hectares of land at the Reserve.

Our expansion plans necessitated the construction of a State-of-the-Art ready to drink Factory which processes Yoghurt from 100% locally sourced milk in Nigeria.

Setting the Record Straight

The attention of the Management of FrieslandCampina WAMCO Nigeria PLC has been drawn to various news publications of March 16 and 17 2021 respectively which presented the Company’s backward integration out of context. To put things in perspective and correct any erroneous impression made to the public, FrieslandCampina WAMCO Nigeria PLC provides the above facts about its Dairy Development Programme in Nigeria.

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We affirm as follows:

FrieslandCampina WAMCO has indeed made great strides in its backward integration efforts. This is evidenced by our aforementioned achievements. Our backward integration journey which began in 1984 with pioneering of our first dairy Farm in Vom, Plateau State has since progressed into a more sustainable model named Dairy Development Programme which was launched in 2010. We reiterate that FrieslandCampina WAMCO and its Partners have invested over 21 billion Naira in the DDP as the first dairy company to champion backward integration and lead sustainable dairy development in Nigeria. We are inspired by our plans for 2021 and beyond.

In conclusion:

As a key stakeholder in strengthening food security in Nigeria and supporting the steady growth of the economy, FrieslandCampina WAMCO remains committed to leading the charge towards sustainable dairy development and human capacity building in the dairy sector.

Signed
Management

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uduX Partners with PiggyVest to develop artists investment program, PopRev

Fans will be able to track their investment via the uduX platform and obtain real-time insights into the streaming performance of the music they have invested in.

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uduX, Nigeria’s first domestically launched music streaming service has developed a product, PopRev that will allow fans to invest in a musician’s project and make profits based on the digital streaming performance. PopRev will redefine accessibility, experiences, and ownership within the music business and disrupt the notion of ‘currency’ for all stakeholders involved.

PopRev packs a thoughtfully engineered tech-stack that aggregates elements from crypto-currency, social networking, influence nodes, reward mechanisms, micro-investments, real-time analytics A.I. (Predictive Algorithms) in one simple, intuitive and user-friendly platform.

Fans will be able to track their investment via the uduX platform (online and app) and obtain real-time insights into the streaming performance of the music they have invested in. There will also be call-to-actions that’ll allow them to invite friends on to the platform to listen to the artists’ music, share on social media and also participate in the chance to win real-time experiences with these artists. Investors will then share in the equity that these projects generate.

As a significant partner, uduX has teamed up with PiggyVest (the renowned online savings and investment platform) to deliver PopRev.  PiggyVest boasts a 2million+ active investor base and helps its users save and invest billions of naira every month.

PopRev will see both parties play to their strengths – PiggyVest serves as a financial partner for the project, providing a clear path to accountability and revenue generation/allocation for artists and their investors, while uduX leverages its knowledge and domain experience within the music industry to deliver benefits to both artists and investors. Together, uduX and PiggyVest offer a more inclusive and financial model that will shape the future of the music industry in Africa. Artists are free from painful 360-contracts, and PopRev ensures that investors and fans alike can be embedded in an artist’s success story.

Chidi Okeke, CEO of uduX, says:

“PopRev intends to harness the opportunity between musicians and people who are directly ‘invested’ in their music. It’s about sharing. Creating meaningful experiences that people can connect with and root for. The music industry has continuously failed to innovate, and this has nothing to do with a lack of technology. The problem with innovation in this space is the lack of incentives.

PopRev gives artists access to funding, while letting them keep their masters. We’re creating a new artist revenue model driven by fans’ social engagement and the new normal of ‘sharing’. We want to give investors access to metrics and the performance of their investments on-demand. For the wider industry, we’re providing a leg-up to the untapped potential of musical talent in the African diaspora.”

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Nigerian international Afrobeats star, Davido cosigns the PopRev platform, tagging it as timely and needful. “The COVID-19 and lockdown situation made it more obvious than ever that it is not sustainable for artists to depend solely on live performances to fund and extend their art. An initiative like PopRev will afford a lot of creators who, for example, struggled through the lockdown, the privilege to create without concerns of funding. This is timely and needful,” Davido comments.

Somto, CEO of PiggyVest, says:

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“uduX is a very innovative solutions platform within the music ecosystem and we’re thrilled to work with them. This is a music business solution that builds equity for African artists and it will be very attractive to our investors. We believe this product will help shape a new business model of revenue generation and open up the market for more data-driven investment.”

PopRev will also operate cohesively with a collective of trusted experts that’ll offer value-added services to guide artists on how best to maximize and deploy the funds received, to level up. One of the network of experts, King Smade, CEO of SMADE Group and co-founder of Afronation and YAM Carnival comments; “The work I do is centered around exporting the best of African talent and culture. Every household in Africa has a talent to bless the entertainment industry and it is my job to find, grow, promote and protect these talents. I am excited because PopRev will empower more and new artists to create at the highest level so we can export and represent the continent’s culture globally.”

Other strategic partners are; (i) MAD Solutions, led by Bugwu Aneto-Okeke – one of Africa’s leading digital content distributors and music aggregators with operations in Nigeria, South Africa and the U.S. (ii) Made in Africa, a 360 management solutions company led by Kamal Ajiboye that manages representation for an extensive portfolio of African music heavyweights will helm artists and image development and secure live show and partnership opportunities. (iii) Pushing Good Music (PGM), reputed as one of Nigeria’s premier independent music curation community led by Douglas Jekan who wears multiple hats as also Head of Music at Beat FM, a conglomerate of multiple radio stations. PGM reputed to have cultivated the Nigerian alternative music scene and offered artists like Odunsi the Engine, Santi, Lady Donli, Amaarae, Johnny Drille and a long list of new school giants their early push will offer A&R, curation and radio support services as part of the PopRev core team.

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The first round of artist investment opportunities via PopRev will be announced shortly.

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FirstBank hosts webinar to sensitise individuals and businesses on staying protected in the information age

The virtual event is scheduled to hold by noon on Friday, 16 April 2021 with the theme,  “Staying Protected Amidst the Pandemic Chaos”.

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First bank, Dr. Adesola Adeduntan, CEO, FirstBank

First Bank of Nigeria Limited, Nigeria’s leading financial inclusion services provider has announced a webinar to sensitise individuals and businesses with useful information on being protected in today’s digital age.

The virtual event is scheduled to hold by noon on Friday, 16 April 2021 with “Staying Protected Amidst the Pandemic Chaos” being the topic to be discussed at the event. Registration is ongoing for the event via the link https://firstbanknigeria.zoom.us/webinar/register/WN_PUnqA7enTMG8o0OfOaWxlg

Today’s world, largely referred to as the digital age has been influenced by information technology which has optimised the way we carry out our individual and business activities.

However, the current age has been marred by illicit activities like identity theft, internet fraud amongst many others which poses a risk to the safety of individuals and businesses. Attending the webinar will have participants knowledgeably equipped with vital information that will ensure they make informed decisions, thereby promoting their safety whilst staying protected against possible risks and malicious attacks.

Tope Aladenusi, Chief Strategy Officer & Cyber Risk Services Leader, Deloitte West Africa; Confidence Staveley, Cyber Security Evangelist/ Founder, Cybersafe Foundation and Harrison Nnaji, Chief Information Security Officer, FirstBank will lead the discussion at the event.

Speaking on the planned Webinar, Dr. Adesola Adeduntan, CEO of FirstBank Group noted that “the world as a global village is associated with not just benefits but also risks of cyberattack and for individuals, businesses and governments to make the best out of the digital and online opportunities, they need to be deliberate in protecting themselves against cybersecurity threats”.

He further noted that, “in today’s digital age, which the pandemic has accelerated the embrace, cyberattacks are occurring at an alarming rate across the world. As such, no individual, business or government entity with digital and online presence is immune to cyberattacks; and the financial, physical and legal implications of an attack can be significantly upsetting.’’

In concluding, he enjoined everyone to participate in the forthcoming webinar as it is a viable opportunity to stay informed whilst being abreast with current trends that are pivotal to promoting safety in today’s world that is driven by information technology”.

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About FirstBank

First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 126 years.

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With over 750 business locations and over 86,300 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 30 million customers. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.

The Bank has been handy at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 10million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 4.5 million people on FirstMobile platform.

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.

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FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”. Our brand promise is always to deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.

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