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Business Half Hour

No one should get a car that steals his peace of mind – CEO Betacar.ng

Lou Odunuga discusses on Nairametrics’ Business Half Hour how Betacar.ng has prioritised ensuring purchases of quality certified cars can be stress-free.

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Getting a car is like getting into a marriage or a relationship. You want to be sure you are not getting into the wrong one, says Lou Odunuga, CEO of Betacar.ng

Indeed, not a few people can testify to the problems and heartaches that come with getting the wrong car that spends more time at the workshop than in your garage. Though many car dealers claim to only sell the best quality cars to their customers, only a few actually stand to guaranty the quality of the cars. Betacar.ng is one of them.

READ: Nigerian automaker raises $9 million despite protest against electric car in Nigeria

READ: Tesla’s market value bigger than any African country

As a guest during the weekly Nairametrics Business Half Hour show, Lou Odunuga, CEO of Betacar.ng narrated that the business had been born out of the personal experience of the hassles people go through to get a pre-owned vehicle.

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Some years back, his cousins had requested he helped get a car for their father who was celebrating his birthday, and that was when it dawned on Lou that there was hardly an automotive e-market place where he could check out all the vehicles owned by a dealer before setting out, and so he ended up spending several days just checking out the cars the dealers had.

READ: Sanwo-Olu launches Nigeria’s first electric car, to complete Lagos-Badagry expressway

“Another really pressing challenge was that there was no standard price, so I would get prices ranging from 10 percent difference to almost double, with everyone claiming that was the price. There were also a lot of shady and shifty dealers looking for a way to make money off you and sell you a car that is not entirely good,” he explained.

Being a mechanical engineer himself, Odunuga thought up the betacar concept as a solution to this.

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READ: Nigerians are enraged as lawmakers reject Innoson cars for latest Toyota Camry

How betacar.ng solves the challenge

As an e-automotive dealer, betacar.ng has an online place where prospective buyers can check out the cars before leaving their homes, so they could decide at once if they found what they wanted. Overtime, it has now developed into a hybrid platform where buyers can carry out their entire transactions online, offline, or a mixture of both.

The team also ensures that all vehicles go through a thorough diagnosis and a 200 point check where they are certified to be fit for sale. This is about the singular part of the business that gives it an edge over competition.

READ: Geely Auto to invest 54 million dollars in the development of healthy cars

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“Several dealers can insist to you that they are selling you good cars, but not many will stick out their neck to guaranty you the quality of the car and this is where we stand out. Amid several car dealers, you are not just looking for access but you want good quality. We see car buying like a marriage or like a relationship. You don’t want to buy a car or get into a relationship with a car that takes your peace of mind. Customers keep coming back because we stand by the cars we sell,” Odunuga says.

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The company makes its profit from getting cars at the best sourcing price, passing it through the right processes before selling at a competitive price to customers.

READ: U.S customers can now buy Cryptos with Paypal

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As part of its moves to make car purchases stress-free, the company in 2019 launched the Betacar financing option that allows buyers to adopt a flexible payment plan and get a car without having to sacrifice other life necessities.

As a young startup, Betacar.ng has not yet opened up to investors, but has funded its operations thus far from personal savings and partnerships as “the plan is to start small and grow big”.

READ: Edlyft raises over $1.4 million venture capital during pandemic

After pulling through the pandemic challenges which crashed car sales due to economic uncertainties, Betacar.ng has bounced back and continues to move towards becoming a big player in the automotive space.

Ruth Okwumbu has a MSc. and BSc. in Mass Communication from the University of Nigeria, Nsukka, and Delta state university respectively. Prior to her role as analyst at Nairametrics, she had a progressive six year writing career.As a Business Analyst with Narametrics, she focuses on profiles of top business executives, founders, startups and the drama surrounding their successes and challenges. You may contact her via [email protected]

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Business Half Hour

Using Digital Banking to finance businesses | Sola Akindolu, CEO Trybrass | BHH

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BHH, Podcast, WAVE, entrepreneurs, business, Nigerian, concept, business, ethics, Goal, Setting, Actualization, Greymate Care, Chika Madubuko,, business ethics Femi Adeyemo, BHH Podcast, Fundall, Swift Medispark, Ugo Nwokoro, technology in healthcare, EazyHire, Data Science, Yvonne Alozie, Gitgirl, Verifi, CAMA and taxes for SMEs, Tayo Lekan-Agbaje, Dclutterng, Business half hour, BHH Podcast, Oluyomi Ojo, Taiwo Obasan, Nigerian shoes business

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Business Half Hour

We want to tell Africa’s story the animated way – Nissi Ogulu, Founder, Creele Animation Studios

Nissi Ogulu hopes to use Creele Animation Studios to project authentic African history and stories, while appealing to the global audience.

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Throughout the formative years, African children are exposed to western media content which for the most part promotes the western culture and way of life, at the expense of Africa’s history. After going through the childhood years of watching western movies that talks about things like Greek history and mythology, Nissi Ogulu decided to make a business from telling Africa’s story the animated way with Creele Animation Studios.

Speaking during the Nairametrics Business Half Hour, Founder and managing director of animations at Creele studios, Nissi Ogulu explained that Creele Animations came in a perfect way to combine all of her interests into a single business. “From a personal angle, I have always been very in tune with arts from being a child loving animated content and drawing comics and also being immersed with playing instruments and singing. I have my educational background in mechanical engineering, and I have always had the plans to merge the things that I know how to do in creating a business,” she said.

The dearth of wholly African animated content also meant that there was a huge market waiting for their content, thus making it a worthwhile business venture. Many African children born in the diaspora also hunger for some sort of story and content to give them insight into their history.

With this inspiration, Nissi Ogulu started Creele Animation Studios in 2017, to create content from motion pictures and sounds of the best quality, to represent authentic African history and stories, while appealing to the global audience.

Right after, Creele embarked on its first collaborative project, The Satchel, which is now set for release. The Satchel is a 3D animated movie adapted from the Yoruba historical myths of the earth’s creation, particularly the fierce battle between the children of Olodumare (the supreme ruler), Obatala and Oduduwa as they struggle for the all-powerful Satchel to create a new kingdom.

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Early reviews of the work show that it presents a wholesome representation of the African deities and myths, as against the vague picture which the millennial generation has had through the years.

Funding

The business of animation creation, like most other start-ups, requires funds. For Creele Animation studios, the initial funding came from the Founder’s savings, and later from providing direct animations and games services to clients. The collaborative project was funded by all partners on the project, with some angel investors coming in along the way.

Ogulu explains that there are other intending investors and partners for future projects, however, Creele Animation studios will be careful of potential partnerships it enters into for distribution and production.

“While we are open to partnerships that will take us outside of Africa, we are wary of falling into partnerships that will take us away from producing core African content which is reminiscent of our culture. There is an appeal for more black/African based stories given the lack of it so far, and we see people leaning towards more African based stories like Black Panther and the Lion King, and this is the vacuum we want to focus on,” she said.

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Creele Animations is also exploring several revenue streams within the industry in streaming, merchandising, sales, IPs and other direct services while focusing on the expansion of the brand in the coming years.

Why Animations?

Although animation content was initially targeted at children, one finds that in recent times, there is a global appeal across all age groups and social strata. Starting from childhood, people start assimilating these contents and as they grow older it influences the way they view lives and they view themselves.

Creele animations will use its productions to balance out the ubiquity of western content, helping Africans to know about their mythology and history, and reforming the minds of children and adults through this medium.

“Animation is the form of media that cannot be limited. It can go as far as the imagination can go so we are not limited to any time frame. We can tell stories from the past and the future, and create all kinds of experiences. I believe it will be very important in the education system; in teaching us more about our history and in opening the world of arts and technology in our schools as we go along and the industry begins to develop more,” Ogulu said.

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Created by Taeps Animation Studios and Creele Animation Studios, “The Satchel” was directed by Nissi Ogulu and written by Jimi Oremule while Adeoyin Okuboyejo and Ayobami Bello joined the crew of producers. As The Satchel takes the first position in what is expected to become a long list of core African productions, the continent can now look forward to an animated retelling of the African story by Africans.

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Business Half Hour

We are creating authentic and inclusive African stories with animation | Nissi Ogulu

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