Connect with us
Switch
Advertisement
Crypto
Advertisement
Samsung
Advertisement
Polaris bank
Advertisement
Esetech
Advertisement
Payfarmer
Advertisement
Patricia
Advertisement
IZIKJON
Advertisement
Fidelity ads
Advertisement
Stallion ads
Advertisement
app

Corporate Press Releases

Why Digital Competitive Intelligence is a must have for business especially in challenging economic times (Part 2)

To survive in an industry with cut-backs, digital competitive intelligence is what will keep you afloat.

Published

on

Above is a full guide of what to look for in the report so you can get the most from its use, and also kindly view the first part of this discussion here.

The explanatory chart above shows customer sentiment (negative and positive feelings towards the leading technology brands). Jumia had the highest customer mentions, about 237 for the reporting period (from social/Twitter conversation and Web mentions) being the highest in the industry for the reporting period with 30.8% of the conversations positive; 59.93% neutral; and 9.29% negative mentions (a good performance for the brand).

This was followed by Paystack with approximately 220 mentions for the reporting period, with 30.13% positive mentions; 57.64% neutral (approximately 2% less than Jumia), and 12.3% negative (about 3% higher than Jumia).

Specta

The margin between Jumia and Paystack soon widened and we will soon see in the explanatory chart below in the area of the frequency and reach of their messages below.

Remember that Jumia had 237 mentions for the reporting period, and Paystack had about 220 mentions in the reporting period. The approximate reach (how many people the message was exposed to) for Jumia was 5.5 million. That means the average reach per unique mention is 23,206, while Paystack on the other-hand had 220 mentions with a message reach of 1million, the average reach per unique mention of 4,545.

Although the mentions are close (a difference of 17) the unique reach of Jumia is 500% more than that of Paystack. The good side of having a good reach is that if you have positive mentions, it reaches more people but if it is negative it also reaches more people.

The social conversation/mentions cloud below shows what the social conversations around the brand were, with Jumia having conversations around Jumia, sale, stake, you MTN, and Paystack having conversations around acquisition, Partners, Google, Flutterwave  Stripe payment.

To further know what conversations in social media had the highest impact on the brands, we look at Top mentions below, which gives us the exact mentions with the highest reach for each brand.

As we can see above in Top mentions report following the social conversation cloud, Jumia Nigeria was busy with its business of selling “Enjoy 80% off appliances during Black Friday”, a conversation that shows that if you are in the technology/e-commerce space you must take Black Friday seriously and if you are competing with Jumia you must be ready to do above 80% off discounts on appliances.

Coronation ads

That is just one insight from Jumia. Other top social mentions we see is the sale of MTN’s stake in Jumia mentioned By AriseTV and Fin24. Is MTN selling its stake in Jumia something to worry about? That is, is MTN exiting because the brand has yielded multiple investment returns or exiting because they see no future in the investment again?

Crypto

Next, let’s remember that this is an industry/competitive intelligence report monitoring and reporting on over 20 brands (NSE listed and non-listed industry leaders). So we move to mainstream news/web where many of the other brands get equally mentioned in the news.

See below

Jaiz bank ads

Opportunities and Threats   News Highlights

AIRTEL

Federal Government gives 3 days to Airtel to repair network and respond to complaints (as an ICT provider, you need to worry about this news here and put proactive measures in place to forestall government interventions).

MTN

Mtn raises 2.3 billion from sale of Jumia (This was already seen from social conversational cloud media)

MTN Nigeria tops 75million subscribers

app

MTN adds 12milllion Subscribers in Q3

MTN Nigeria expand footprint SANS Covid

MTN Nigeria profit drops as Nigeria struggles against Dollar.

MTN group service revenue up by 11% Q3

JUMIA

Every Friday is Black Friday on Jumia-Youtube(Black Friday is very important in ICT  industry  take note)

PAYSTACK

Stripe acquires Nigerian Tech Company

Paystack partner Google to train 500,000 SME

Main one

Content developer at Tecno

Finally let’s see the influencer promoting this brands so that other brands can learn from the social media engagement of influencers to do better.

Jumia had the best use of social influencers, following results from the first data between Jumia and Paystack’s reach and frequency. All other brands like Andela, Chamsplc, Courtville Business plc, CWG Plc, E-transact, Flutterwave, Main-one, Omatek, NCR, Zinox, are also monitored in this ICT industry report, but the tool didn’t find important news on the web and social about them at the reporting time.

Looking at the above daily insights, your brand will be getting when subscribed to the competitive intelligence report, I am sure by now you know what value the intelligence report brings to your brand. It is also so affordable at current 1,000 daily (all thanks to the Nairametrics team for making this possible). Spaces are limited and at the speed of the current subscription rate, the Nairametrics quota will be filled before the 23rd of November end date. Hurry and subscribe HERE

Industries available include; Banking, Insurance, Professional service, Industrial Goods, Consumer goods, Real Estate and Construction, Agriculture, Natural resources, Oil and Gas, Healthcare, Conglomerates, ICT, and other services.


Temiloluwa Sobowale is a Kellogg Alumni certified executive scholar in Sales and Marketing Analytics, co-founder of www.brandmanager.ng and CEO of Intelligent Interactive Limited, a Brand Marketing and Digital Analytics company in Nigeria.

Click to comment

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Corporate Press Releases

Otunba Subomi Balogun officially hands over Otunba Tunwase National Paediatrics Centre to UI and UCH

Otunba Olasubomi Balogun has formally handed over his Otunba Tunwase National Paediatrics Centre to the University of Ibadan and the UCH.

Published

on

The Founder of FCMB Group and notable philanthropist, Otunba Olasubomi Balogun (CON), has formally handed over his Otunba Tunwase National Paediatrics Centre (OTNPC), located at Ijebu Ode, Ogun State, to the management of the University of Ibadan and the University College Hospital (UCH). The gesture is part of his conscious efforts towards ensuring that Nigerians, especially children, have access to world-class healthcare facilities and specialised treatment services. The cost of the hospital is estimated at over N5 billion.

The transfer of the hospital to UI and UCH was preceded by the signing of a Memorandum of Understanding (MoU), which clearly states how the Centre is to be managed by the parties, on October 1, 2020, in Lagos.

The formal hand over ceremony, which took place on January 19, 2021, in the premises of the hospital, was attended by the Group Chief Executive, FCMB Group and Board Chairman, Otunba Tunwase Foundation, Mr. Ladi Balogun; the Group Head, Corporate Affairs of FCMB, Mr. Diran Olojo; the Acting Vice-Chancellor of the University of Ibadan, Professor Adebola Ekanola, (who was unavoidably absent), was represented by the Provost of the College of Medicine, Professor Yinka Omigbodun; the Management of University College Hospital, led by its Chief Medical Director, Professor Abiodun Otegbayo; the Interim Transition Management Committee of OTNPC led by the Chairman, Dr. Adeyinka Hassan, as well as other eminent personalities.

In his address, the Group Chief Executive, FCMB Group, Mr. Ladi Balogun, who represented the Founder of FCMB Group, Otunba Olasubomi Balogun, gave an insight to what inspired the business mogul to take up the extraordinary philanthropic project almost 11 years ago.

He recalled that “the inspiration by Otunba Olasubomi Balogun to build this great establishment started when he took over the children’s hospital at the UCH Ibadan, where he was exposed to the true plight of sick children and the high demand for world-class facilities to cater for their needs in a sustainable manner. An interaction with the then Minister of Health, late Professor Olikoye Ransome-Kuti, further propelled Otunba Balogun to do more in terms of the provision of world-class medical facilities. The exposure and interaction later became the brainchild of this N5 billion establishment, credited as a prototype of the Ormond Street Children’s Hospital in London, United Kimgdom.”

Specta

Speaking on the Banking icon’s decision to hand over the control and management of the Centre to UI and UCH, Mr. Balogun disclosed that, “at the end of its construction, some institutions requested to manage the hospital, but Otunba Balogun strongly believes that the University of Ibadan and University College Hospital are in a better position to do that effectively and further raise its status, considering their respective pedigrees.”

He further explained that “following the signing of the MoU last year by all the concerned parties, the resolution is that while the University College Hospital has been mandated to provide clinical services, the University of Ibadan will engage in research and other academic works, while students from UI would also be involved as part of the training”.

Appreciating the gesture, the Chief Medical Director, UCH Ibadan, Professor Otegbayo, said that it is an indisputable fact that the health and welfare of society are critical to the development of any community.

According to him, “We at the UCH are grateful for this opportunity to contribute to the well-being of residents in Ijebu community, Ogun State and Nigeria at large. We promise that as soon as all the legal nuances are sorted out, we shall fully move in and continue with what UCH is known for; unequalled provision of health care services, research and training.”

Commenting further on Otunba Balogun’s continuous generosity, he stressed that, “the UCH is not just witnessing the generosity and benevolence of Otunba Balogun now. Many years ago, he endowed the Otunba Tunwase Children Emergency Ward in UCH and he has been funding the Ward since then. A lot of children have been saved there, while training and research in Paediatrics have been going on unhindered.”

In her remarks, the Provost, College of Medicine, Professor Omigbodun, expressed delight at the official hand over of the hospital to both the university and UCH. She lauded Otunba Balogun for handing over the management of the hospital to the institutions.

According to her, “We are extremely grateful to Otunba Subomi Balogun for this generous contribution to the medical sector. This Centre would certainly contribute immensely to the training and research activities carried out by our academics. It is our hope that other Nigerians who have achieved greatness in their various fields would emulate him.”

Otunba Subomi Balogun is a well-known statesman, entrepreneur and philanthropist with several charitable projects and programmes for the people of his hometown of Ijebu-Ode, as well as many other parts of Nigeria. His philanthropy ranges from the provision of this world-class medical facility to education, capacity building, youth empowerment and other socio-economic initiatives, aimed at enhancing the development of humanity and society in general.

Coronation ads

Crypto
Continue Reading

Corporate Press Releases

FITC wins BIZZ, IBX Global Awards for Business Excellence, Strategic Leadership

FITC was announced the winner of the two global awards in an elaborate virtual ceremony held in Doha, Qatar and Houston Texas respectively.

Published

on

Financial Institutions Training Centre (FITC)

FITC, the world-class, innovation-led, technology-driven, knowledge and professional services institute has emerged winner of the 2020 Business Excellence Award (The BIZZ Awards) and the Strategy, Change, and Transformation Award (The IBX Awards).

FITC, which provides cutting edge Learning, Advisory and Research Services to organizations within the Financial Services and other sectors, was announced winner of the two global awards in an elaborate virtual ceremony held in Doha, Qatar and Houston Texas respectively.

The Nigeria’s premier knowledge institute, FITC, won the Gold category in The BIZZ awards and Silver category in Strategy, Change and Transformation in the International Business Excellence, IBX Awards in recognition of its phenomenal initiatives that have led to innovative and exceptional transformation within the organization.

Also presented with an award was the Managing Director and CEO, FITC, Chizor Malize, who won the IBX 2020 Award for “Inspirational Leader”. The award was in recognition of the innovative, dynamic and game changing work at FITC in 2020 at the height of the global pandemic resulting in the extraordinary organization wide transformation at FITC and positive impact on the Nigerian financial services sector, FITC’s primary focus area.

Other IBX 2020 Award winners include Microsoft and Virgin Mobile.

Specta

The International Business Excellence (IBX) Awards is part of a global business movement, giving organizations the chance to meet and compete with others from all over the world. Over the last twelve years, IBX Awards have been leading the way in recognising inspirational business practices, holding over 100 events and hosting more than 2000 companies.

Organized by Awards International, the IBX Awards recognises long-term sustainable profitability achieved through the practice of excellence, which occurs across a broad range of disciplines and defines the modern business agenda.

The BIZZ Awards gathers and recognizes leading businesses from different regions that contribute to the daily growth of their local economy and the world economy. THE BIZZ was created by World Confederation of Businesses (WORLDCOB), to offer to the global business community a range of benefits that further their development.

WORLDCOB was founded in 2004 in Houston, Texas, in the United States of America. Its primary mission is to promote business development worldwide, recognizing and boosting the growth of leading businesses and businesspeople in every country through the special tools and services that it offers its members. The organization has approximately 3,500 members representing over 130 countries.

Considered to be the most important business excellence award in the world, The BIZZ Awards is organized and given out to the most outstanding companies and businesspeople in each participating country. The award which targets small, medium and large enterprises was created to recognize businesses with practices worthy of recognition who end up being examples for other businesses to follow in their communities and internationally.

Speaking on the awards, Malize, said the organization would keep going beyond the ordinary in its effort to delivering innovative knowledge solutions to its clients in the Financial Services and other sectors.

“For 40 years, FITC has been an innovator, enabling people and organizations to excel and it was in line with our vision to build a world class innovation-led and technology-driven organization that we defined our six success pillars which are programmes, process, platforms, people, positioning and performance.

“We took deliberate and strategic steps by making significant changes across these key drivers of the positive transformation experienced today by our stakeholders, and which has also culminated to these awards and recognitions being given to our organization today. We are extremely delighted by these awards and we remain committed to helping our clients in the Financial Services and other sectors navigate and advance their careers, while building on our member firms’ successes through our clear vision, strong corporate values, and our culture of excellence,” Malize said.

Coronation ads

Established in 1981 as a non-profit organisation limited by guarantee to provide capacity building and serve as a knowledge hub for the Nigerian Financial Services Sector, FITC is owned by the Bankers Committee, Central Bank of Nigeria, Nigeria Deposit Insurance Corporation (NDIC) and all deposit money banks in Nigeria.

Crypto

Over the years, FITC has demonstrated delivery of best-in-class services using a large pool of multidisciplinary and versatile professionals, who provide business support to its numerous clients within the public and private sectors, most notably within the financial services sectors and public sector of Nigeria and Sub-Saharan Africa.

Jaiz bank ads
Continue Reading

Corporate Press Releases

Sahara Group celebrates 25 years of global expansion, operational efficiency

Sahara plans to mark its 25th anniversary with several events and activities all through 2021 with the theme, “Harnessing Safe energy today.”

Published

on

Executive Director, Sahara Group, Temitope Shonubi has said the energy conglomerate’s impressive growth trajectory since 1996 has been driven by knowledge, business integrity, humility, diverse people and robust global network.

“These past 25 years, knowledge has been the empowering tool for Sahara, business integrity our greatest asset, humility our utmost ethos, diverse people and network our greatest value,” he asserted while unveiling Sahara’s 25th anniversary logo and the Group’s plan for the future.

Shonubi said Sahara had since disrupted previously held notions that put looking to Africa for the implementation of global energy solutions beyond imagination. According to him, since its inception, Sahara has deployed “transformational energy initiatives” to become a conglomerate with a proud African heritage and vast operations in Africa, Asia, Europe and Middle East Asia.

“Today, the narrative is rapidly changing with Sahara at the vanguard of the transformational story from Africa to the world. Founded in 1996 with an initial focus on Oil trading, Sahara Group is widely regarded as a leading energy conglomerate renowned for championing capacity building and promoting the ‘best in Africa for Africa’ to the world narrative globally,” he affirmed.

Specta

Shonubi said Sahara would increase its investment in technology, artificial intelligence, and human capital transformation as critical drivers of its next expansion phase, adding that innovation will define Sahara’s brand positioning and offering In the coming years.

“For us at Sahara, it has been 25 years of instituting a stamp of distinction. Like most start-ups, we were chasers then followers, and today are the dream actualized corporation. It is much more expensive and difficult to be a trailblazer, defying the impossible to emerge as an enterprise that creates value innovatively, responsibly, and sustainably. Still, at Sahara we are focused on remarkable growth and grateful for the opportunity to serve and bring energy to life across global markets.”

Sahara plans to mark its 25th anniversary with several events and activities all through 2021 with the theme, “Harnessing Safe energy today.” Emphasis will be on promoting the “capacity to do and achieve positive and sustainable transformation” in the energy sector.

An analysis of Sahara’s operational model shows that creating a sustainable economic, social, and governance impact has remained central to Sahara’s corporate strategy. The conglomerate has grown its operations to achieve annual revenues in excess of $10 billion, with over 4000 employees and operations in over 40 countries. “Sahara’s focus is on continuous improvement, operational efficiency, and sustainability. We plan to deploy best-in-class Terminal Automation System (TAS) for efficient terminal operations in the oil & gas sector, Plant Data Visualization System (PDVS) for enhanced remote monitoring of plant operations, Customer Energy Management (CEM), and GIS-based Network Monitoring System (GNMS) for customer-centric power distribution & data management services,” said Shonubi.

The Group considers the activities of the Sahara Foundation as one of its most cherished accomplishments. Following its initial partnership with the Carter Centre to eradicate guinea worm disease in Nigeria, Sahara Foundation has over the years, emerged as a global promoter of the Sustainable Development Goals (SDGs), with over 2,000,000 (two million) beneficiaries across its locations through interventions in Health, Education, Capacity Building, and lately, Extrapreneurship – a concept that promotes opportunities for social innovators and entrepreneurs.

In 2015, the UNDP (United Nations Development Programme), through the Sustainable Development Goals Fund (SDG-F) established the Private Sector Advisory Group (PSAG) as a pivotal platform for business leaders opportunity to contribute to extraordinary social impact and cultivate partnerships of tremendous transformative capacity. From an initial list of 100 shortlisted global multinational companies, the United Nations SDG-F selected 13 companies and inaugurated them in Madrid. Within the African continent, Sahara Group was one of the only two companies that made the final selection.

In line with its commitment to supporting growing global demand for safe and clean energy and the shift towards a lower carbon footprint, Sahara and the UNDP in 2019 entered into a partnership to promote access to clean and affordable energy in Africa, with a target of providing access to clean and affordable energy to over 650 million people in Sub-Saharan Africa.

Coronation ads

“Sahara Group remains passionate about green energy and environmental conservation. Our Green Life project, aimed at driving energy and ecological conservation initiatives across our business operations and partnerships, saw the Group pioneer the commencement of an electronic billing system (e-billing) at Ikeja Electric Plc, the Group’s power distribution arm to promote environmental conservation in the energy sector,” Shonubi said.

Crypto

To reinforce its commitment to clean energy initiatives, Sahara Group also initiated the use of electric buggies and bicycles at its Egbin Power, Africa’s largest privately-owned Power Plant, with plans to replicate same at other operational facilities across the Group.

Shonubi said Sahara’s zero-waste approach to promoting operational efficiency and commitment to the fight against the COVID-19 pandemic has seen Egbin Power Plc invest in an oxygen bottling facility on the plant to harness the oxygen generated as a by-product of the plant cooling mechanism. Egbin Power supplies oxygen, a key ingredient in the fight for life in the ICU, freely to medical facilities in Lagos State and the FCT, Abuja Nigeria, through Fortitude Children’s home, the largest orphanage in Nigeria.

Jaiz bank ads

Sahara’s Covid-19 interventions also include donation of personal protective equipment (PPE), driving Covid-19 awareness and education in sub-Saharan Africa through educational literature in indigenous languages across various countries and leading the delivery of the 300-bed Thisday Dome Isolation and Treatment Centre and donation of medical equipment, including fully equipped world-class Intensive Care Units, to the centre and other medical facilities across Nigeria.

Continue Reading
Advertisement




Advertisement