FC Barcelona has extended its sports sponsorship deal with Rakuten, a global leader in internet services headquartered in Japan, for the 2020/21 season.
The Japanese e-commerce firm, Rakuten will remain as FC Barcelona’s Main Global Partner and Global Innovation and Entertainment Partner, and its brand name will continue to appear on the front of the first team shirt in the 2021/22 season.
The deal began in the 2017-18 season and is due to expire on June 30, 2021. The deal has an option of a fifth year which was available in the original agreement that was executed.
The deal was activated by Josep Maria Bartomeu’s board, before Josep’s resignation in October, and the deal is not reviewable by whoever wins the forthcoming election.
The initial agreement was €55million per year but can rise to €61.5million should all bonuses triggered by winning the Laliga and the Champions League be fulfilled. However, according to reports, the agreement has been reduced due to the financial impact of a post-covid world.