Connect with us
Paramount
Advertisement
Ican
Advertisement
IZIKJON
Advertisement
Polaris bank
Advertisement
Binance
Advertisement
Esetech
Advertisement
Patricia
Advertisement
Fidelity ads
Advertisement
Stallion ads
Advertisement
app

Business News

Multichoice group adds live sports to streaming service, Showmax

Showmax Pro in Nigeria and Kenya will also have news and music channels.

Published

on

Multichoice group to add live sports to streaming service, Showmax

In a bid to compete better with Netflix and Amazon, Africa’s biggest pay-TV firm, Multichoice Group Ltd, has started streaming live sports including Premier League soccer through an upgraded version of its Showmax service.

According to the head of the company’s Connected Video Division, Niclas Ekdahl, Multichoice is offering the new Showmax Pro in Nigeria and Kenya as of Tuesday and will add more sub-Saharan African countries over the next 2 months.

This business decision is designed to attract more subscribers and set Showmax apart from Netflix and Amazon Prime, which have both been expanding aggressively in Africa.

Multichoice had launched the video-on-demand service 5 years ago in order to halt movements from its more expensive TV service, thereby positioning itself as a better provider of more localized content than Netflix and Amazon.

READ MORE:DStv earns most preferred pay Tv recognition during festive season)

However, in order to keep up with the trend, Netflix started to commission and screen Africa-produced dramas such as Queen Sono and Blood and Water, as part of its own strategy to attract viewers. Faster internet connections and cheaper packages on the continent have equally made online streaming a viable alternative to pay-TV.

The SuperSport unit of Multichoice is the most attractive of the media group’s broadcasts, showing live sports events like soccer, rugby, cricket and golf from all over the world. Sharing content with Showmax risks encouraging subscribers to move to a cheaper platform, although the Pro offering will be more expensive than the currently available service.

Showmax Pro, which will also have news and music channels, costs $19.66 a month in Kenya, compared with $7.11 for the sport-less version. DSTV packages in the East African country, with varying amounts of the sport, range from $39.32 to as much as $69.01.

According to Ekdahl, “A cheaper, smartphone-based version is also planned. With the mobile-only version, anyone with a smartphone in sub-Saharan Africa can access our content offering. This is something no other service is doing and we think it’s a game changer.”

It can be recalled that just last month, MultiChoice signed deals with Netflix and Amazon to offer their streaming services through its new decoder. The move is to help Africa’s largest pay-TV firm retain teeming subscribers and attract potential viewers.

 

Chike Olisah is a graduate of accountancy with over 15 years working experience in the financial service sector. He has worked in research and marketing departments of three top commercial banks. Chike is a senior member of the Nairametrics Editorial Team. You may contact him via his email- [email protected]

Click to comment

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Corporate Press Releases

AXA Mansard emerges Best Health Insurance Product Winner 2021

The winning product was the AXA Platinum Plus Cover which has been specially designed to provide a world-class health cover for the insurer’s customers.

Published

on

Health Management Organization, AXA Mansard Health Limited, recently announced that it has emerged as the winner of the best health insurance product of the year in the Insurance Product & Process section of the just concluded 11th Annual Global Banking and Finance Awards 2021.

The winning product was the AXA Platinum Plus Cover which has been specially designed to provide a world-class health cover for the insurer’s customers. With access to roam over 1,700 hospitals locally, care in India, UAE and South African hospitals and limited in-patient cover in the UK, France, and Germany for up to $1000 in healthcare benefits.

The product provides enrolees with benefits such as twenty-four-hour dedicated Telemedicine service, home vaccination service, free home delivery of special medications, partnership with healthy eating restaurants, and smarter budget-friendly discounts on healthy meals.

Speaking on the award, Chief Executive Officer, AXA Mansard Health Limited, Tope Adeniyi, said “We thank our highly esteemed customers for this prestigious award, as they are the reason, we passionately drive to improve our product offerings and execute innovative initiatives. This award is recognition of our unflinching commitment to our customers and an affirmation of our current position as the leading health insurance company in the country.”

AXA Mansard Health has a twenty-four-hour call centre, a team of highly trained and dedicated professionals, service portals at all AXA Mansard Welcome Centres nationwide and has deployed state-of-the-art technology to attain operational excellence while contributing to prompt service delivery and overcoming of challenges being encountered in the Nigerian health insurance industry.

Whilst thanking the organizers, Adeniyi noted that “the company is counting on the continued support of our stakeholders to continuously provide superior customer experience and to develop more innovative and value-adding products. We will continue to innovate, create new products, improve our product offering and refine our service delivery to ensure we continuously meet the changing needs of our customers”.

AXA Mansard Health Limited is the Health Maintenance Organization (HMO) arm of the AXA Mansard group of companies. The HMO is geared to promote her members’ wellbeing.

The HMO serves all clients across the country virtually and has established functional offices in Lagos (the head office), Abuja, Port-Harcourt, Enugu, with ongoing plans to open offices in other locations.

Global Banking & Finance Review is a leading Online and Print Magazine, which has evolved from the growing need to have a more balanced view, for informative and independent news within the financial community.

Since its inception in 2011, The Awards reflect the innovation, achievement, strategy, progressive and inspirational changes taking place within the Global Financial community. According to the magazine’s publishers the awards were created to recognize companies prominent in their areas of expertise and excellent in financial service delivery.

Continue Reading

Energy

NNPC to boost power generation with additional 5,000 megawatts to national grid

The NNPC has revealed plans to boost power generation with additional 5,000 megawatts of electricity to the national power grid.

Published

on

FG to give up majority stakes in its 4 refineries, to be privately managed, NNPC, Pipeline Vandalism: Stakeholder collaboration, critical to tame menace - Kyari, Nigeria explains when it will fully comply with OPEC+ output cut

The Nigerian National Petroleum Corporation (NNPC) has announced plans to boost power generation with additional 5,000 megawatts of electricity to the national power grid once the ongoing gas projects throughout the country are completed.

This follows progress being made on several gas projects, including the NLNG Train 7, with a foreign direct investment of between $3 billion and $5 billion.

According to a report from Thisday, this disclosure was made by the Group Managing Director of NNPC, Mallam Mele Kyari, while speaking at a virtual event organised by the Nigerian Gas Association (NGA), themed: “Powering Forward: Enabling Nigeria’s Industrialisation Via Gas,”

READ: General Electric rehabilitates 3 gas turbines at NDPHC power plants

Kyari, who was represented by the Chief Operating Officer, Gas and Power, Mr Yusuf Usman, said the NNPC was committed to fulfilling President Muhammadu Buhari’s directive to boost domestic gas supply.

Other gas projects listed by the NNPC boss include the AKK, which he described as one the largest and most aggressive gas infrastructure that has ever been embarked upon in Nigeria, stretching 614 km from Ajaokuta, Abuja, Kaduna and Kano, and Lot B of the OB3 gas project, which is already producing 125 mmscfd of gas.

He said the NNPC hopes to establish 2 gas hubs, one at Oben and the other at Brass, adding that one of the presidential mandates is to deliver on gas and power and create a market in the domestic environment that will consume the planned 4.5bcf of gas.

Kyari pointed out that the state oil giant and its partners are able to raise about $260 million within Nigerian merchant banks and 2 African banks for the Asa North gas project.

READ: Buhari flags off $2.8 billion gas pipeline project, biggest in Nigeria’s history

What the Group Managing Director of NNPC is saying

Kyari in his statement said, “At the moment, the power sector is challenged and all efforts have to be put in to unlock the liquidity in the downstream sector and expand the transmission network. This will enable us to sell the gas we have already invested in and enhance the economic prosperity of the country.

“Within the NNPC, we are looking to establish about five gigawatts of additional power into the network. So, NNPC is engaging with the stakeholders to resolve the power sector issue so that investment that has been made in generating gas can be realised.

He also stated that the NNPC had started creating a link between the domestic gas pipelines infrastructure and export gas pipelines to establish an outlet into the export route which will make the projects more bankable.

What this means

  • The actualization of this plan by the NNPC will give a much-needed boost to the power sector which has been facing serious crisis despite the rapidly growing economy.
  • Despite the power sector reform, which saw the Federal Government give up control of power generation and distribution but still retained transmission, the crisis in the sector still persists, with serious negative impacts on the agricultural, industrial and mining sectors. Even the Micro Small and Medium Enterprises are not saved from its crippling effects.
  • The addition of 5,000 megawatts of electricity, which is about half of what the country generates at the moment, will go a long way to help reduce the crisis in the power sector and boost the economy, which is still very fragile.

bitcoin train
Continue Reading
Advertisement




Advertisement

Nairametrics | Company Earnings