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Tech News

Facebook bans racist ads, in response to ad boycotts by big brands

Nearly 100 brands resolved to pull their ads in support of the #StopHateForProfit movement.

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COVID 19: Facebook provides free Ads to help WHO combat Misinformation, Facebook to change Libra unveiling plans, Facebook launches new messaging app, 'Tuned', just for couples, Facebook bans racist ads, in response to ad boycotts by big brands

Facebook CEO, Mark Zuckerberg, has announced a change in the company’s policies to now prohibit hate speech and racist content in its advertisement.

Speaking over the weekend, Zuckerberg explained that the new policy will ban advertisements “that claim people from a specific race, ethnicity, nationality, caste, gender, sexual orientation or immigration origin are a threat to the physical safety or health of anyone else”

Also, Facebook will do more to protect immigrants, migrants, refugees, and asylum-seekers from ads that suggest they are inferior to other groups of people or from ads that express contempt, dismissal or disgust directed at them.

In a Bloomberg interview, the CEO had noted that the company will ensure that Facebook remains a place where everyone can use their voice to discuss important issues, but that any attempt to incite violence, suppress voting, or discriminate a group of people, will be checked.

Why the policy change?

This change in policy comes after a weeklong tussle with advertisers with nearly 100 brands resolving to pull their ads from Facebook for the month of July or longer, as part of the #StopHateForProfit movement.

READ MORE: Facebook takes on Zoom with its new video chat feature

The movement is being backed by organizations such as the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense.

Although Zuckerberg made no mention of these boycotts, it would appear that this is a move to pacify advertisers, and prevent competitor platforms like Pinterest, Amazon and —- from swooping in to take advantage of the situation.

That movement protests “Facebook’s repeated failure to meaningfully address the vast proliferation of hate on its platforms.”

The brands boycotting the platform includes big spenders like Unilever, Coca-cola and Verizon, as well as some other smaller companies like Patagonia, REI, Lending Club and The North Face, according to a running list from Sleeping Giants.

It is not certain how much impact this would have on the company’s finances, given that Facebook has over 8 million advertisers on its platform, the bigger brands may soon influence more companies to join the movement.

The companies had explained during the week that Facebook was not the target of the movement but to drive home a message on the moderation of bigoted and prejudiced contents.

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There is yet no hint as to whether the brands are pleased with Facebook’s new move, but it is clear that if the boycotts continue, the brands will likely shift their ad spending to other companies.

Jaiz bank ads

While announcing its decision to stop ads on Facebook, Instagram and Twitter in the U.S. for the rest of the year, Luis Di Como, EVP of Global Media, said in a statement;

“We are actively engaging with all digital platforms to make meaningful change and impact trust and transparency,” the statement said. “We have made substantial progress, and we acknowledge the efforts of our partners, but there is much more to be done, especially in the areas of divisiveness and hate speech during this polarized election period in the U.S.”

He added that the company will explore other media options for its ads in the U.S. in a bid to discourage “divisiveness and hate speech during this polarized election period in the U.S.”

Coronation ads

According to marketing analytics firm Pathmatics, Unilever has spent more than $11.8 million in the U.S. this year on Facebook ads alone .

Coca-Cola CEO and Chairman, James Quincey, said in his statement that the company was not joining the official boycott like other big brands, but was only pausing ads on all social media platforms globally for the month of July.

“We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners” he said.

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Ruth Okwumbu has a MSc. and BSc. in Mass Communication from the University of Nigeria, Nsukka, and Delta state university respectively. Prior to her role as analyst at Nairametrics, she had a progressive six year writing career.As a Business Analyst with Narametrics, she focuses on profiles of top business executives, founders, startups and the drama surrounding their successes and challenges. You may contact her via [email protected]

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Tech News

Twitter CEO auctions his first-ever tweet on Twitter, bidding at $2.5 million

Jack Dorsey is auctioning his first-ever tweet on a website that sells tweets as non-fungible tokens.

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Square buys $50 million worth of Bitcoins, Twitter warns political figures to abstain from fake, misleading statements, Has Twitter's Jack Dorsey changed the popular narrative attached to Nigerians?, Twitter forecasts future drop in revenue after milestone record in 2019 Q4 , Twitter founder, Jack Dorsey invest N2.3 million in Nigerian startup, DevCareer , Some Verified accounts may not be able to tweet, as Twitter freezes password reset to address cyberattack

Twitter CEO, Jack Dorsey is auctioning his first-ever tweet on Twitter “just setting up my twttr” on a website that sells tweets as non-fungible tokens (NFTs).

The tweet was listed for sale on ‘Valuables by Cent’ – a tweets marketplace that was launched three months ago. The tweet was first made in March 2006

The tweet received offers as high as $88,888.88 within minutes of Jack tweeting a link to the listing on” Valuables by Cent” on Friday.

Currently, bidding has reached $2.5 million (€2.1 million) indicating the potential in selling virtual objects that have been authenticated through blockchain technology.

The highest bid for the tweet — $2.5 million — came from Bridge Oracle CEO Sina Estavi. It topped cryptocurrency pioneer, Justin Sun’s $2 million bid.

The final buyer of the tweet will receive a certificate, digitally signed and verified by Jack Dorsey, as well as the metadata of the original tweet. The data will include information such as the time the tweet was posted and its text contents. Most of this information, however, is already publicly available.

According to Valuables by Cent’s terms, 95% of a tweet’s sale will go to the original creator while the remainder will go to the website.

What you should know

  • NFTs is a unique digital certificate that states who owns a photo, video, or other forms of online media.
  • Dorsey’s 15-year-old tweet is one of the most famous tweets ever on the platform.
  • Bidding had reached $2.5 million (€2.1 million) on Saturday, indicating the potential in selling virtual objects that have been authenticated through blockchain technology.
  • More people are currently bidding their tweets on the platform.

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Stock Market

Bamboo’s current rate for buying U.S Stocks weakens to N492/$1

Bamboo is currently offering its users a premium of more than 20% compared to the official exchange rate.

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The fast-rising Nigerian stock broking application, Bamboo, is currently offering an exchange rate of N492 to the dollar.

About two weeks ago,  the Nigerian stock trading app offered an exchange rate of about N484 to $1.

The green-colored trading app known for allowing local-based Nigerians to invest in stocks listed on the world’s biggest stock market (New York Stock Exchange and NASDAQ) is currently offering its users a premium of more than 20% compared to the official exchange rate set by the Nigerian apex bank.

READ: Nigerian Bitcoin P2P surges by 15% since CBN Crypto ban

That being said, Nairametrics’s most recent research observed Chaka. ng offers the lowest exchange rate charge of N480 to 1$, other Nigerian-based stock trading apps that include Trove and Risevest currently offer their clients N491.68 and N486 to $1 respectively.

In addition, other leading fintech platforms reviewed by Nairametrics also presently offer exuberant rates as high as about N519 to a dollar, thereby adding more transaction costs on a significant number of Nigerians hoping to trade such financial assets.

A growing number of Nigerians are currently increasing their exposure to the U.S stock market taking to the current bearish trend that is being witnessed in the Nigerian Equity market and growing urge in hedging against the weakening local currency.

Consequently, a lot of Nigerians are flocking the New York Stock Exchange (NYSE) on the account it has about 2,800 companies listed, while the NASDAQ has about 3,300 stocks listed. This gives Nigerian investors numerous options where they can invest their money. It is also why the US economy attracts billions of dollars in portfolio investments annually.

READ: Many Nigerians are trooping into foreign stock markets

Bamboo is an investment platform that gives Africans real-time access to invest in or trade over 3,500 stocks listed on the American and Nigerian exchanges right from their smartphones or personal computer.

In partnership with US-based Drive Wealth LLC, Bamboo provides seamless, secure access to US and Nigerian securities.

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