In line with strategic repositioning of the company, the management of Purple Group has announced the rebranding of Purple Capital Partners Limited and change of name to Purple.

With this change, its flagship multi-use centre, Maryland Mall in Lagos will now be known as Purple Maryland while the ongoing development in Lekki will be known as Purple Lekki.

Announcing the changes in Lagos, the Chief Executive Officer, Mr. Olayide Agboola, noted the rebranding and repositioning takes effect from July 1, and would be implemented across all the company’s physical and digital touchpoints.

The decision, he said, was in line with the group’s core belief in continuous innovation and customer satisfaction.

‘’We are refocusing our brand, and extending our reach beyond just real estate development. We see the need to curate affordable lifestyle experiences by leveraging our expertise in real estate development.

“With MarylandMall, now Purple Maryland and our ongoing development with PurpleLekki, we are integrating retail, arts, entertainment, media and advertisement, family fun, food and drinks, e-commerce and financial services all in one through superior mixed-use centres and services. Our new focus is clear; working with our range and network of partners, we are creating affordable lifestyle experiences for our consumers across all income levels,” the CEO explained.

Agboola further pointed out that all the group’s facilities and ongoing development were also rebranded and would be addressed with the Purple prefix (PurpleMaryland, PurpleLekki) while its new services would also bear a touch of the Purple Identity as well. He however added that to keep in touch with the group’s brand heritage; they had kept the same colors and logo symbol.

Speaking on what the new identity connotes, Agboola stated that the new Purple identity signified growing strength, resilience and elegance, which he noted accurately represents the significant growth and successes it has recorded over the past few years.

He said: “Ours is a story of sheer resilience, best practices and excellent service delivery to our partners and clients across the group. With this brand repositioning, we are re-committing to our core beliefs and ensuring unwavering commitment to our values, to our investors and to our esteemed partners. Our refreshed brand clearly communicates these values. We are also excited to unveil the brand identities for our new services and ongoing development projects”.

According to him, with the new development, PurpleLekki, PurpleNano, Purple.shop and PurplePlay, have all been designed to give customers more value for money. For instance, he explained that  PurpleLekki; the all-new lifestyle centre in Lekki, Lagos, currently under development, will occupy a land size of about 10,000 sqm and a few floors which will be mixed use – retail, entertainment, serviced accommodation, and private offices.

For PurpleNano, Agboola stated that the premium and standard studio apartments was conceived with the modern professional in mind and available in 2 bedrooms, 3 bedrooms and 1 bedroom variants. “These ‘nanos’ are furnished to fit the peculiarities and taste of the Lekki Market and provide a peaceful, cozy space for occupants and visitors,” he stated.

Speaking of the future, the company also has plans to venture into the e-commerce space with brand ‘purple.shop’. Purlple.shop will work with the base of retail, fashion, food and entertainment partners and service providers in Purple centres. With this, they can reach even more customers through online channels. The e-commerce platform will also provide marketing tools and real-time analytics to optimize growth.

While pointing out that the group’s identity may have been refreshed, he was quick to add that the company’s focus remained unwavered. “We are creating affordable lifestyle experiences for our consumers through our principal investments in these superior mixed-use centres and services. We also remain thankful and committed to our partners and we will continue to utilize our expertise and experience to deliver alpha returns and provide best service to our customers across the group,” he concluded.

About Purple

Formerly known as Purple Capital Partners, Purple Group is an ecosystem of companies focused on creating best-in-class lifestyle experiences for our consumers through our principal investments in superior mixed-use facilities and services.

Our lifestyle services spans through real estate, retail, e-commerce, media and advertising, entertainment and family fun, financial services amongst others; all focused on driving our mission to create lifestyle experiences for our consumers with convenience, affordability and finesse. Our lifestyle portfolio of developments include purplemaryland, purplelekki, purplenano.

Leading retail bank in Nigeria, Access Bank Plc is set to reward more than 1,000 DiamondXtra customers with various grants and cash prizes in the second DiamondXtra quarterly draw of Season 12 scheduled to hold on Wednesday, July 15, 2020.

According to Adaeze Umeh, Head, Consumer Banking, Access Bank Plc, “We are gearing up for the DiamondXtra quarterly draw this month and we will be rewarding more than 1,000 lucky customers with various cash prizes, business grants, family health insurance, rent advance and other exciting rewards. It is the bank’s little way of rewarding its loyal customers and creating more value to meet customer needs during these trying times.  We rewarded ten customers last month with N1million each at the monthly draw and we are here again to reward more customers in the quarterly draw.”

READ ALSO: Access Bank to splash Millions on over 1000 DiamondXtra customers this month

To join the winning train, all you need to do is keep saving if you have a DiamondXtra account already. “If you don’t have an existing account, simply dial *901*5# to open a DiamondXtra account with just N5, 000 and save multiples of ₦5,000 to increase your chances of winning,” Adaeze told newsmen in Lagos.

Some of the DiamondXtra rewards for the quarterly draw include:

• Salary4Life (N100,000 every month for 20 Years)
• Rent for a Year for 21 lucky customers
• One Year Family health coverage for 7 lucky customers
• N1Million business grant for 6 lucky customers
• ₦500,000 for 15 lucky customers
• ₦100,000 for 45 lucky customers
• ₦50,000 for 300 lucky customers
• ₦20,000 for 300 lucky customers
• ₦10,000 for 300 lucky customers

The DiamondXtra Reward Scheme is the most rewarding way to save, don’t miss out on this opportunity to become a millionaire or a star prize winner.  To participate; simply open a DiamondXtra account, save in multiples of ₦5,000 and you stand the chance to win amazing prizes in the quarterly draw this month.

The rapid rise in confirmed cases of Coronavirus (COVID-19) in Nigeria demands more collective, decisive, coordinated and inclusive action in the fight against the virus. Now is the time for government, private sector and well-meaning individuals to come together to flatten the curve.

In light of this, The Nigerian Stock Exchange (NSE or The Exchange) on Monday, 06 July 2020, redeemed its pledge of Sixty Million Naira to the Capital Market Support Committee for COVID-19 (CMSCC) with the donation of ambulance and Twenty Million, Seven Hundred Thousand Naira cash to the committee. The CMSCC is a Securities and Exchange Commission (SEC) led initiative set up to stimulate the capital market ecosystem to play an active role in curbing the spread of COVID-19 in Nigeria. The donation was received by the Chairman, CMSCC, Mr. Ariyo Olushekun and the Director, Lagos Zonal Office, SEC, Mr. Steven Falomo.

In furtherance of its commitment to support the fight against the virus, The Exchange launched the Masks For All Nigerians campaign with the aim to galvanize responsible corporate citizens and individuals to donate 400 million face masks to Nigerians, especially low-income households. The NSE kicked off the campaign with an anchor donation of 100,000 face masks that are being distributed in areas where it has operations and areas that are greatly affected by COVID-19.

READ MORE: NSE upgrades data portal to improve access to the market

As part of the Masks For All Nigerians campaign, The Exchange executed a nationwide awareness campaign on social media and radio to educate Nigerians on the need to wear face masks, practice social distancing and maintain good hygiene. The NSE also involved its Good Cause Ambassador, Innocent ‘TuFace’ Idibia, to amplify the need for Nigerians to wear and donate face masks via www.masksforallng.com, as well as adhere to the guidelines put in place to keep our communities safe. As part of its Employee Giveback Programme, members of staff are also donating 500 masks per week to Nigerians.

Speaking on the initiative, the Chief Executive Officer, NSE, Mr. Oscar N. Onyema, OON said, “We are facing an unprecedented crisis that requires us to adopt a more collaborative approach in fighting this pandemic especially as economic activity and social interactions resume. As we work to encourage the use of reusable face masks and adherence to other safety guidelines, we call on responsible corporate citizens and well-meaning individuals to support this initiative by wearing a mask when in public settings and donating masks especially to those at the bottom of the pyramid so as to protect lives.”

READ ALSO: IFC supports Nigeria’s FCMB to finance SMEs facing COVID-19 related challenge

In response to the call, several private sector players have sprung to action bringing the total number of masks donated under the Masks for All Nigerians campaign to 216,300. Opay was the first to partner with a donation of 100,000 face masks to Lagos State University Teaching Hospital on Thursday, 4 June 2020. Also, Morbod Group donated 13,000 masks to residents of Lagos and South-Eastern part of Nigeria. The two most recent donors are Babalakin & Co Legal Practitioners and AIICO Insurance who donated 1,300 non-medical face masks to the Ikoyi Custodial Centre, Nigerian Correctional Service and 2,000 non-medical face masks to the Nigerian Red Cross Society, Lagos State Branch, respectively. AIICO Insurance has also made a commitment to donate another 7,000 face masks.

READ ALSO: Ministry of Health approves COVID-19 protocols for aviation sector, as airports prepare to resume

In fulfilling its commitment to donate 100,000 face masks, The Exchange will distribute 33,000 face masks in Lagos; 7,000 in Oyo; 5,000 in Ogun; 5,500 in Anambra; 5,500 in Rivers; 3,800 in Edo; 14,500 in Abuja; 18,000 in Kano; 3,900 in Borno; 3,800 in Kaduna; and 10,000 to capital market stakeholders.

The Exchange has displayed remarkable resilience during this pandemic and continues to support the fight against COVID-19 in line with the strategic pillars of its Corporate Sustainability and Responsibility (CSR) strategy – community, workplace, marketplace and environment. The Masks For All Nigerians campaign and the attendant mask donation will provide immense support to the Government in reaching communities who have hitherto been left vulnerable. The Exchange also continues to sustain market activity through remote working and trading; promote market deepening activities; create an enabling regulatory environment for stakeholders; and recognise the efforts of public and private sector players in raising awareness, ramping up testing and increasing the capacity of the health sector to slow the spread of COVID-19.