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Does YouTube stand a chance against TikTok?

YouTube has been presented as a social network but most people still don’t consider the platform anything other than a video sharing platform  

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TikTok announces $250 million pledge to aid combat coronavirus, Does YouTube stand a chance against TikTok?

Over again Google has attempted to introduce many products as social networks in competition with other tech companies like Google Plus in 2011 which was created to compete with Facebook and Twitter- this was shut down in 2018 due to a series of negative reviews and data breaches. Same as with YouTube which has been presented as a social network many times but most people still don’t consider the platform anything other than a video sharing platform.

In spite of the fact, it has an overwhelming number of views for brand-related content from user-generated content. More than 84 percent tune-in at least once a month to get a daily dose of news from their favorite channels and then log out. Now, Google is tethering towards pushing YouTube, the thriving video-sharing community to house a new feature known as “shorts” to rival TikTok. However, this isn’t the first time that YouTube has developed its own version of a popular feature on another social platform: it brought over its version of Instagram Stories to the platform. There have been many social media platform adoptions from MySpace in 2005, to Facebook in 2008, then Instagram, and a brief interlude of Snapchat in 2014.

In 2020, the newest contender is TikTok, a mix of music lip-syncing and micro-video content platform. The video-sharing platform, TikTok, has taken the world by storm becoming the rave of the moment beyond China where the idea was birthed as Douyin, a rival to musical.ly, which was later acquired and merged under a single name.

The platform is extremely popular with the generation z: content creators and regular users seem to be drawn to its short entertainment model. This year, TikTok has surpassed Facebook and WhatsApp as the world’s most downloaded non-gaming app taking first position on Google Play store, with over 1.5 billion downloads worldwide.  Its reach spans over 400 million active daily users in China with over 800 million active users worldwide in 154 countries.

(READ MORE: Chinese TikTok announces $250 million pledge to aid combat coronavirus)

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Unlike other apps, TikTok’s content is amateur and ranges from food to fashion, pranks to pets and dance challenges.  Most of the video content have users lip-syncing to music or sharing something about their day, and recently housed the popular “switchchallenge,” “nakedchallenge” and “Don’trushchallenge.”   TikTok primarily shows video content that is just 15 seconds in length. While there is an option to share videos up to one minute long, but not longer than that. The catch of the Tiktok’s content is how the shortness of the videos gives users 15 minutes of fame, for videos with music or without music lasting for a minute while garnering millions of views and followers.

Coronavirus: YouTube now allows content creators to monetize deadly disease,Does YouTube stand a chance against TikTok?

However, the biggest reason to TikTok’s unexpected massive popularity even beyond China could be how it offers micro entertainment and distraction for a few minutes during the day. The platform is prefect for many who are bored and in desperate need of silly fun especially during this compulsory lockdown to help people practice social distancing.

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YouTube really hasn’t had much competition since it’s started. Of course, other user-generated platforms like Vimeo, DailyMotion and Veoh have been around, but they never seriously threatened the video giant. However, since TikTok exploded in popularity, some content creators have made a transition from YouTube over to the platform.  So, as a way to reclaim some of its creators, YouTube is looking to launch its own rival feature “Shorts” which it hopes will keep more people on the platform.   The new feature ‘short’ will be launched within the regular YouTube app and will include a feed of brief videos posted by users.

YouTube’s new feature would have a few advantages over TikTok. For instance, it already has extensive music licensing agreements in place, which means that there would be a lot more music to choose from for Shorts clips. YouTube also has a much larger daily user base by a factor of about 5, so influencers might find it better to stay on the platform to reach more potential viewers. Even better is the monetization system YouTube has in place that influencers already take advantage of but then it is easier to roll out a feature than it is to get people to adopt it. TikTok is the trend now and it should be interesting to watch how YouTube can rival it overtime.

 

 

 

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Jenrade is a Senior Marketing Analyst at NetPlusDotCom. NetPlusDotCom is a technology and digital payment company, with a mission to provide innovative payment digital solution. The company has a content partnership with Nairametrics. All articles written by Jenrade or NetPlusDotCom are their opinions and do not represent the opinions of Nairametrics.

1 Comment

1 Comment

  1. Rogerio

    May 25, 2020 at 10:32 pm

    Many people create memes with TikTok filters/effects. Will YouTube Short have filters too?

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Hospitality & Travel

Aviation Unions threaten to shut airspace on Monday, as NLC insists on strike

All aviation workers are directed to withdraw their services at all aerodromes nationwide on 28th September 2020.

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Major aviation unions in Nigeria have threatened to shut the nation’s airspace in support of the Organised Labour nationwide industrial action expected to commence on Monday, September 28, 2020.

The unions are the National Union of Air Transport Employees, National Association of Aircraft Pilots and Engineers, Air Transport Services Senior Staff Association of Nigeria and the Association of Nigeria Aviation Professionals.

This was disclosed by the General Secretary of the National Union of Aviation Employees, Aba Ocheme, in a statement, according to Vanguard.

The unions reportedly asked their members to withdraw services from all aerodromes nationwide indefinitely.

He said, “As such all workers in the aviation sector are hereby directed to withdraw their services at all aerodromes nationwide as from 00hrs of 28th September 2020 until otherwise communicated by the NLC/TUC or our unions. All workers shall comply.”

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Meanwhile, the Nigeria Labour Congress on Friday also insisted that it will go on with its planned mass action scheduled for Monday, September 28.

In a communique by its General Secretary, Comrade Emmanuel Ugboaja, the NLC asked its members across the nation to come out in large numbers to protest the increase in fuel and electricity prices.

The order was given despite a fresh court order obtained by the Federal Government, barring the NLC and the Trade Union Congress from embarking on their planned strike scheduled to commence on Monday.

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Ugboaja explained that the NLC has asked all National Leadership of affiliates in Abuja to mobilise at least 2,000 of their members to Unity Fountain, Abuja for the mass rally which takes off at 7am.

Also, affiliates are expected to mobilise the same number of members to the NLC Sub-Secretariat, 29, Olajuwon Street, Yaba, Lagos, which is the take-off point for the Lagos action at 7am also.

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Business

It would be difficult to find loans to finance rail to Niger Republic – Cheta Nwanze

Finding loans to finance rail to the Niger Republic would be difficult, says Cheta Nwanze.

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It would be difficult to find loans to finance rail to Niger Republic- Cheta Nwanze

Cheta Nwanze, Lead Partner at socioeconomic research firm, SBM Intelligence, says that it would be difficult to find loan financiers for the proposed $1.9 billion rail project from Kano to Maradi in Niger republic.

Cheta, in an interview with Nairametrics on Friday, explained that it appears that Nigeria is more keen on the project than Niger Republic.

Back story: Nairametrics reported this week that the Federal Executive Council has approved the disbursement of $1.96 billion, for the railway line from Kano in Nigeria to Maradi in Niger Republic.

According to the report, the President is also expected to commission the Warri-Itakpe standard gauge rail line, running through Kogi, Edo, and Delta States.

“Nigeria is investing so much in this rail line, given that we are Niger’s 4th largest trading partner,” Cheta said.

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He added that Niger, although being landlocked already, has an existing infrastructure for its imports and export services, which is much better utilized than Nigeria’s export infrastructure.

“The majority of their imports from France, China, and the USA come in via the port of Lome, precisely because the port in Lome works, and the rail link in Togo is much better than ours.

“Nigeria, on the other hand, has let its Apapa port to become a wreck, while transportation between Lagos and Kano/Jibia is a nightmare, if we’re being charitable with words.”

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(READ MORE: Trade and Investments, a way out of Nigeria’s economic troubles – Fola Fagbule)

According to him, with the reality of the Apapa congestion and other factors, finding fund for such project, when debt to service ratio is high and amidst reduced oil revenue, will be difficult.

“With these realities in mind, I find it difficult to imagine who will extend such a loan to Nigeria, especially since, as far as all the information available to me indicates, Niger does not seem as keen on pushing this as Nigeria does,” he added.

However, the media aide to President Buhari, Garba Shehu, disclosed that the Federal Government is not constructing a rail line from Nigeria linking Kano-Dutse-Maradi into the Niger Republic, as it will only stop at the designated border point.

Maradi is 55km from the Katsina border Town of Jibia.

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Coronavirus

COVID-19 Update in Nigeria

On the 25th of September 2020, 213 new confirmed cases and 2 deaths were recorded in Nigeria

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The spread of novel Corona Virus Disease (COVID-19) in Nigeria continues to record increases as the latest statistics provided by the Nigeria Centre for Disease Control reveal Nigeria now has 58,062 confirmed cases.

On the 25th of September 2020, 213 new confirmed cases and 2 deaths were recorded in Nigeria, having carried out a total daily test of 10,526 samples across the country.

To date, 58,062 cases have been confirmed, 49,606 cases have been discharged and 1,103 deaths have been recorded in 36 states and the Federal Capital Territory. A total of 494,577  tests have been carried out as of September 25th, 2020 compared to 484,051 tests a day earlier.

COVID-19 Case Updates- 25th September 2020,

  • Total Number of Cases – 58,062
  • Total Number Discharged – 49,606
  • Total Deaths – 1,103
  • Total Tests Carried out – 494,577

According to the NCDC, the 213 new cases are reported from 17 states- Lagos (51), Plateau (51), FCT (29), Rivers (18), Ondo (12), Oyo (9), Osun (8), Gombe (7), Ogun (7), Kaduna (5), Enugu (4), Edo (3), Jigawa (3), Kano (3), Benue (1), Delta (1), Sokoto (1).

Meanwhile, the latest numbers bring Lagos state total confirmed cases to 19,174, followed by Abuja (5,644), Plateau (3,373), Oyo (3,248), Edo (2,620), Kaduna (2,389), Rivers (2,305), Delta (1,801), Ogun (1,796), Kano (1,737), Ondo (1,620), Enugu (1,289), Ebonyi (1,038), Kwara (1,028), Abia (881), Gombe (864). Katsina (848), Osun (826),  Borno (741), and Bauchi (692).

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Imo State has recorded 566 cases, Benue (481), Nasarawa (449), Bayelsa (397),  Jigawa (325), Ekiti (317), Akwa Ibom (288), Niger (259), Adamawa (237), Anambra (234), Sokoto (162), Taraba (95), Kebbi (93), Cross River (87), Zamfara (78), Yobe (75), while Kogi state has recorded 5 cases only.

READ ALSO: COVID-19: Western diplomats warn of disease explosion, poor handling by government

Lock Down and Curfew

In a move to combat the spread of the pandemic disease, President Muhammadu Buhari directed the cessation of all movements in Lagos and the FCT for an initial period of 14 days, which took effect from 11 pm on Monday, 30th March 2020.

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The movement restriction, which was extended by another two-weeks period, has been partially put on hold with some businesses commencing operations from May 4. On April 27th, 2020, Nigeria’s President, Muhammadu Buhari declared an overnight curfew from 8 pm to 6 am across the country, as part of new measures to contain the spread of the COVID-19. This comes along with the phased and gradual easing of lockdown measures in FCT, Lagos, and Ogun States, which took effect from Saturday, 2nd May 2020, at 9 am.

On Monday, 29th June 2020 the federal government extended the second phase of the eased lockdown by 4 weeks and approved interstate movement outside curfew hours with effect from July 1, 2020. Also, on Monday 27th July 2020, the federal government extended the second phase of eased lockdown by an additional one week.

On Thursday, 6th August 2020 the federal government through the secretary to the Government of the Federation (SGF) and Chairman of the Presidential Task Force (PTF) on COVID-19 announced the extension of the second phase of eased lockdown by another four (4) weeks.

READ ALSO: Bill Gates says Trump’s WHO funding suspension is dangerous

 

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