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Does YouTube stand a chance against TikTok?

YouTube has been presented as a social network but most people still don’t consider the platform anything other than a video sharing platform  

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TikTok announces $250 million pledge to aid combat coronavirus, Does YouTube stand a chance against TikTok?

Over again Google has attempted to introduce many products as social networks in competition with other tech companies like Google Plus in 2011 which was created to compete with Facebook and Twitter- this was shut down in 2018 due to a series of negative reviews and data breaches. Same as with YouTube which has been presented as a social network many times but most people still don’t consider the platform anything other than a video sharing platform.

In spite of the fact, it has an overwhelming number of views for brand-related content from user-generated content. More than 84 percent tune-in at least once a month to get a daily dose of news from their favorite channels and then log out. Now, Google is tethering towards pushing YouTube, the thriving video-sharing community to house a new feature known as “shorts” to rival TikTok. However, this isn’t the first time that YouTube has developed its own version of a popular feature on another social platform: it brought over its version of Instagram Stories to the platform. There have been many social media platform adoptions from MySpace in 2005, to Facebook in 2008, then Instagram, and a brief interlude of Snapchat in 2014.

In 2020, the newest contender is TikTok, a mix of music lip-syncing and micro-video content platform. The video-sharing platform, TikTok, has taken the world by storm becoming the rave of the moment beyond China where the idea was birthed as Douyin, a rival to musical.ly, which was later acquired and merged under a single name.

The platform is extremely popular with the generation z: content creators and regular users seem to be drawn to its short entertainment model. This year, TikTok has surpassed Facebook and WhatsApp as the world’s most downloaded non-gaming app taking first position on Google Play store, with over 1.5 billion downloads worldwide.  Its reach spans over 400 million active daily users in China with over 800 million active users worldwide in 154 countries.

(READ MORE: Chinese TikTok announces $250 million pledge to aid combat coronavirus)

Unlike other apps, TikTok’s content is amateur and ranges from food to fashion, pranks to pets and dance challenges.  Most of the video content have users lip-syncing to music or sharing something about their day, and recently housed the popular “switchchallenge,” “nakedchallenge” and “Don’trushchallenge.”   TikTok primarily shows video content that is just 15 seconds in length. While there is an option to share videos up to one minute long, but not longer than that. The catch of the Tiktok’s content is how the shortness of the videos gives users 15 minutes of fame, for videos with music or without music lasting for a minute while garnering millions of views and followers.

Coronavirus: YouTube now allows content creators to monetize deadly disease,Does YouTube stand a chance against TikTok?

However, the biggest reason to TikTok’s unexpected massive popularity even beyond China could be how it offers micro entertainment and distraction for a few minutes during the day. The platform is prefect for many who are bored and in desperate need of silly fun especially during this compulsory lockdown to help people practice social distancing.

YouTube really hasn’t had much competition since it’s started. Of course, other user-generated platforms like Vimeo, DailyMotion and Veoh have been around, but they never seriously threatened the video giant. However, since TikTok exploded in popularity, some content creators have made a transition from YouTube over to the platform.  So, as a way to reclaim some of its creators, YouTube is looking to launch its own rival feature “Shorts” which it hopes will keep more people on the platform.   The new feature ‘short’ will be launched within the regular YouTube app and will include a feed of brief videos posted by users.

YouTube’s new feature would have a few advantages over TikTok. For instance, it already has extensive music licensing agreements in place, which means that there would be a lot more music to choose from for Shorts clips. YouTube also has a much larger daily user base by a factor of about 5, so influencers might find it better to stay on the platform to reach more potential viewers. Even better is the monetization system YouTube has in place that influencers already take advantage of but then it is easier to roll out a feature than it is to get people to adopt it. TikTok is the trend now and it should be interesting to watch how YouTube can rival it overtime.

 

 

 

1 Comment

1 Comment

  1. Rogerio

    May 25, 2020 at 10:32 pm

    Many people create memes with TikTok filters/effects. Will YouTube Short have filters too?

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Tech

Facebook takes on Zoom with its new video chat feature

Video-calling services have seen a sharp rise during the coronavirus pandemic with options like Zoom and its daily active users growing to 300 million.

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Facebook widens anti-fake news project to 10 more African countries, Facebook just changed its logo, here’s why , Facebook launches new payment platform, Facebook Pay, Startups in Facebook Accelerator Programme raise $500,000 , Facebook to pay $550 million to settle privacy violations lawsuit , Facebook builds a gaming app, Facebook is building high speed internet connectivity to Nigeria, Facebook Takes on Zoom with its New Video Chat Feature

Virtual Meetings have exploded in recent months with the Coronavirus outbreak forcing people to start working and socializing from home. Video-calling services have seen a sharp rise during the coronavirus pandemic with options like Zoom and its daily active users growing to 300 million in April.

Another popular option, the Houseparty, owned by Fortnite-maker Epic Games has been downloaded more than two million times as at the beginning of March and other apps, such as Microsoft Teams, offer premium features for free.

With the current trend and the need to meet the demands of teleconferencing, Facebook is jumping into video chat game with its product feature, Messenger Rooms, a new feature that will allow up to 50 people to take part in a video chat, even if they don’t have Facebook accounts.

Facebook has had a long and notorious history of expanding its features to emulate major competitors, from first launching stories on Instagram in 2016 as a clone of Snapchat. Now Facebook wants more of the video market and is trying to take on the now popular video sharing platform, Zoom (ZM).

(READ MORE: Google, Facebook extend remote working for employees)

Previously, the messenger video calls were limited to eight people but with this new video feature ‘Messenger Rooms,’ users can currently host a meeting with up 50 people at once with no time limit on its messenger app, it will also be added to the company’s other applications- WhatsApp will see that the maximum number of people who can simultaneously join a video call will increase from four to eight.

Zoom founder reacts to criticism over app security as surge meets company unprepared, Facebook Takes on Zoom with its New Video Chat Feature

This new feature will be available on beta versions of WhatsApp for both Android and iOS. For making a video call with up to eight people, your WhatsApp must be running version 2.20.133 on Android and version 2.20.50.25 on iOS. The other condition is, the other participants that you’re looking to video and voice call, must also have the same beta version of WhatsApp running on their devices.

What’s the Catch?

Although these Messenger Rooms won’t be completely private, WhatsApp video and voice calls with up to eight people, will be end-to-end encrypted so no one else can view or listen in on private conversations, not even Facebook. Basically, end-to-end encryption is one of the main Unique Selling Points (USP) of the new video feature. Facebook is working to bring the security protocol to Messenger and Instagram Direct, so users will potentially be able to cross-platform chat across all these services one day, it’s easier said than done.

Like house party, the messenger rooms will let people drop in and out of the group video chats while the “room” is open just the way people have the ability to bump into each other in the physical world. Another catch of the new video feature is that users can create a Messenger Room that will be able to keep their room private, block unwanted participants, and send invitations to people who are not on Facebook.

Facebook is working to prevent the reoccurring issues its competitor’s faced like the “Zoombombing problem,” which let uninvited guests drop into video calls to abuse participants or share pornography.  The company is working with cryptographers to make the links for the Messenger Rooms difficult for hackers to guess. Although, publicly discoverable rooms will be listed at the top of the Facebook news feed and chats will not be end-to-end encrypted. Possibly, this would be one of the reasons why Facebook may successfully take on Zoom with its security and end-to-end encrypted tactics.

Other features of the new video feature include:

  • The ability to add eight people to a WhatsApp video call – up from four.
  • The return of “Live With”, which lets users host Facebook Live streams with another person, to bring guests or performers on to their show.
  • The ability to watch Instagram live videos on desktop computers.
  • Participants will be able to use augmented reality filters and change their background in real-time.

 

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Tech

Tech Roundup S02E19

The Nigeria tech space has seen major validation from global investors over the last few years, and reports

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Tech Weekly RoundUp, coronavirus, Week 8, wole

We conclude our Fintech Roundtable series, this time with a discussion on Fintech related investments.

The Nigeria tech space has seen major validation from global investors over the last few years, and reports show that over $400 million went into Fintech startups in 2019, and amid Covid-19, Nigeria based Fintechs have announced new rounds of investment this year but will this trend continue.

READ ALSO: PWC report details how COVID-19 will impact Nigerian FinTechs

To help us unpack this, this panel discussion was led by Deji Sasegbon, Director of Platforms at EchoVC and a returning guest on
the show.

We covered several topics but focused on what investors might be doing differently going forward and how Investments in Fintech ideas and businesses across Africa might be impacted going forward.

Hope you find the episode interesting.

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Tech

Digital Financial Literacy, a must for every Nigerian in Post-COVID

Nigeria has set a 95% digital literacy target for the next ten years under a Digital Economy Strategy in order to ramp up the contributions of the ICT sector to the Nigerian economy.

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Digital Financial Literacy, a must for every Nigerian post Covid-19

The importance of digital literacy in the furtherance of Nigeria’s economic growth is a topic that has proven to be extremely paramount especially in these forced changing times.

Truth is, talent training outlets are not in short supply in Nigeria; from Decagon to Learn Factory; there are a number of programmes offering advanced and specialized digital literacy skills in fields like software development, machine learning etc.

As a matter of fact, Nigeria has set a 95% digital literacy target for the next ten years under a Digital Economy Strategy in order to ramp up the contributions of the ICT sector to the Nigerian economy and last year, the sector accounted for 13.8% of the nation’s GDP which is more than the oil and gas sector on which the country has previously been heavily reliant.

The Lagos State Government since this pandemic collaborated with Microsoft Office to train 18,000 secondary school teachers on digital literacy in order to equip, train, and engage them to deliver on their duties through technology during this lockdown period.

(READ MORE: Digital financial services amid COVID-19)

However, digital financial literacy is a niche that still has not become mainstream as many would assume. For the reason of the evident gap in the country, we have companies like NetPlusDotCom organizing webinars to educate Nigerians on the importance of an inevitable shift to digital payments and financing post-COVID-19.

Digital Financial Literacy, a must for every Nigerian post Covid-19

Unfortunately, there are a few challenges hindering the growth of digital financial literacy in Nigeria, they include:

  • Policy Implementation: Already set regulations geared towards promoting digital literacy are not readily implemented.
  • The regular school curriculum does not reflect a component of digital literacy skills that would be relevant in the future of work.
  • High costs of infrastructures such as the Internet and power is one of the challenges faced in promoting digital financial literacy in Nigeria.
  • There is a digital divide due to the existence of unreached communities who are not aware of the concept of digital literacy.
  • Digital literacy has been termed too difficult to conceptualize resulting in unnecessary complexity for the understanding of the process to a layman.
  • Resistance to Change: The general attitude of people towards change and what digital literacy offers, is a hindrance in promoting digital financial literacy.
  • Skepticism of many unenlightened Nigerians.

(READ MORE: Facebook is building $1 billion high speed internet across Africa)

Proposed Solutions

  • More citizen engagement and awareness of existing and new policies on digital literacy.
  • Investment in research and development by the government and other institutions to help Nigerians be more conversant on international standards as it concerns promoting digital literacy.
  • There should be a collaboration between organizations whose works are centered on digital literacy with schools in actualizing a more robust curriculum.
  • The government should provide tax incentives/ reliefs for telecoms to enable them to reduce the costs of data. Telecoms can also provide ICT parks to allow for access to the internet.
  • On inclusion, collaboration between Government, Multilateral organizations, and civil society groups should be considered to reach underserved communities possibly in the local language so as to avoid the language barrier.
  • To ward off resistance to change, there should be orientation programs on the need and importance of digital literacy using the bottom-top approach of reaching out to grass-root individuals.

 

 

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