Urgency is one of the most powerful aspects of human psychology. According to behavioural psychologists, urgent situations cause us to suspend deliberate thought and act quickly. The longer someone deliberates over whether to buy your product or service, the more likely it is that they’ll talk themselves out of it. So how can you get prospects to act with a sense of urgency?
There are different ways to do this, but it’s important to remember that you can’t approach the situation from a perspective of what’s best for you. Instead, you can only approach it from the perspective of how moving forward quickly will benefit your prospect.
Offer Something People Want
Urgency only works if your product or service is something that people actively want, to begin with. If someone isn’t interested in your product, all the limited-time offers in the world won’t make them want it. Urgency amplifies already-present feelings of wanting something – it doesn’t create them.
Use FOMO (Fear of Missing Out)
The scarcer a product or service is, the more people want it. So if you can highlight how scarce your product or service is – or at least create the illusion that it’s about to run out – you can drive people to click the “Buy” button before somebody else does. For eCommerce businesses, one common way to do this is to announce that you only have a certain number of an item left in stock. If you sell a service, you can make the same principle work for you by, for example, only taking on a certain number of clients every month.
Use the Right Words
Strong ad copy and a compelling call to action can make all the difference between whether your visitors make a purchase or click away. Time-related words are especially useful if you want to create a sense of urgency.
Try incorporating some of these words into your copy:
- One time only
- Last chance
- Before it’s gone
- Today only
- Don’t miss out
Numbers are a great way to get people’s attention and make an offer more attractive. You can use numbers to push a sense of scarcity; for instance, “Just 3 more in stock!” Or you can boost your social proof with numbers by telling customers how many other people have bought your product or service.
Show stock levels on the product page
A great way to increase urgency on your site is by allowing customers to see stock levels if an item is close to selling out. Not only does this create a sense of urgency on your product detail pages, it’s helpful information for the customer to know. This tactic can also be used to combat cart abandonment. Showing low stock levels on the cart page can increase urgency and grease the path to conversion.
Last chance emails – “Don’t miss out”
Email continues to be one of the highest performing ways to get your content in front of people. Utilizing email marketing to build urgency and demand around promotions you’re running is a necessary tactic to include in your eCommerce strategy. All you need is a simple subject line that highlights the promotion and builds excitement, and a clear CTA that your customers can click through to browse the sale items. If you’re able to nail those two things, I can guarantee you’ll see an increase in your conversion rate.
Add a Shopping Cart Timeout
Adding a countdown timer to your shopping cart can be a great motivator for customers to complete their purchases. It’s very common for shoppers to add products to their carts and forget about them because either they want to browse prices elsewhere, or they get distracted and exit the site. Giving your customers a limited window of time to complete their purchase is a great tactic for adding urgency to the buying process, and also helps prevent customers using the shopping cart as a wish list.
Use Warm Colours
Colours and psychology are deeply linked. Research from HubSpot supports the idea that using warm colours – red, yellow, and orange – for your CTA buttons can create a sense of urgency that drives action.
Show the consequences
As humans, we tend to avoid negative consequences no matter what. This “loss aversion” means we’ll do whatever it takes to avoid dangerous situations, losing the things we love or any other negative consequence. In fact, the desire not to lose is often greater than the desire to gain.
In sales, focusing on the consequences of not buying can have a great effect on a prospect’s decision to buy. You may choose to show how much money the prospect could lose if they don’t invest in your product or service, or how flawed their current processes are and how inefficient their business is. Whatever it is, focusing on the negative instead of the positive will have a psychological influence on your prospects, which will lead them to a purchase decision faster.
Refocus on the problem they’re trying to solve
You’re offering a solution to a problem a prospect has, whether it’s a true problem or simply a need they’ve expressed. This is their motivation for potentially buying your product or service, so try to reinforce the reasons why they’re interested. If you’re solving a problem, continue to restate the problem and how great your solution will be in solving it. Instead of focusing on time or decision making, focus on the urgency of solving the problem.
However you choose to implement the urgency principle, you’re virtually guaranteed to see some powerful results by using it. Urgency is something that people have a hard time responding to rationally, let alone cautiously. By compelling action right away, you gain an instant psychological upper hand.
Facebook to open Lagos office in 2021
When the social media giant comes to Nigeria, it will be its second office on the African continent.
Social Media giant, Facebook announced it would open an office in Lagos in 2021, its second office in the continent and the first in Africa to house software engineers.
This was announced by Facebook Program Manager, Chimdindu Aneke on social media. “We are opening a Facebook office in Lagos, Nigeria later in 2021,” he said.
We are opening a Facebook office in Lagos, Nigeria later in 2021. 😍😍😍
— Chimdi Aneke (@chimdinduaneke) September 18, 2020
He added that the office would be the first in Africa by Facebook for the purpose of engineering and “building for the future of Africa and beyond”.
Media aide to the Presidency, Tolu Ogunlesi quoted Facebook saying, “As part of its continued commitment and ongoing investment in Africa, Facebook today announced it will be opening an office in Lagos, Nigeria – its second office on the African continent.”
“Lagos, Nigeria, September 18, 2020/ — As part of its continued commitment and ongoing investment in Africa, @Facebook today announced it will be opening an office in Lagos, Nigeria – its second office on the African continent.”#InvestNigeria 🇳🇬🇳🇬🇳🇬
— tolu ogunlesi (@toluogunlesi) September 18, 2020
In 2019, Facebook’s biggest market in Africa was Nigeria with 33 million monthly active users.
Nigeria among countries to be worst hit by food crisis globally
Nigeria, others were listed as countries with the worst deteriorations in acute hunger in recent months.
Nigeria has emerged as one of the countries to be most hit by food crisis across the globe in the face of the coronavirus pandemic which had worsened the already bad situation.
This disclosure is contained in a report by the United Nation’s Food and Agriculture Organization (FAO).
The report from the FAO also shows that the Democratic Republic of Congo is emerging as the country with the world’s largest food crisis in terms of absolute numbers, with Burkina Faso listed as the country with the worst deteriorations in acute hunger in recent months.
The food crisis is made worse in Nigeria by the longstanding religious and ethnic conflicts and even organized crimes by some bandits, which has greatly affected farmers working on their farmlands.
In addition to these, the farmers were already contending with the issue of flooding or drought, which has negatively been impacting on the agricultural sector in a period the country is desperate and very desirous of economic diversification. The coronavirus pandemic has triggered a surge in food prices as can be seen in the reports released by the National Bureau of Statistics (NBS), in a country that imports over 10% of its food supply.
With a population of over 200 million people, Nigeria is the most populous country in Africa, which is regarded as the world’s most food-insecure continent. This is made worse as importers of food items struggle to gain access to dollars for their imports due to scarcity of foreign exchange which is triggered by the crash of oil prices and low foreign inflow.
This is expected to be exacerbated by the recent order by President Muhammadu Buhari to the Central Bank of Nigeria, to stop the allocation of foreign exchange to importers of food items.
The Governor of Niger State, Abubakar Sani Bello, warned in April, “We are heading toward famine and starvation.”
The FAO report which states that Congo has about 21.8 million people that are acutely food insecure, also points out that Burkina Faso has witnessed an almost 300% uptick in the overall number of people experiencing acute hunger since the start of 2020.
US government to ban WeChat and TikTok from app stores
Chinese-owned social media apps are facing a ban in the US over national security concerns.
The United States government says it will ban the services of Chinese tech giants, WeChat and TikTok, from online mobile application stores in the U.S. It also plans to prohibit any funds transfer/payment services through the WeChat mobile application.
This was announced by the U.S Commerce Secretary, Wilbur Ross, in a statement on Friday, following President Donald Trump’s Executive Orders (E.O.) 13942 and E.O. 13943, on the 6th of August.
“In response to President Trump’s Executive Orders signed August 6, 2020, the Department of Commerce (Commerce) today announced prohibitions on transactions relating to mobile applications (apps) WeChat and TikTok to safeguard the national security of the United States,” said Wilbur Ross.
He added that the Chinese Communist Party (CCP), has proven it has the means and the motive to use Chinese tech apps, to threaten America’s national security foreign policy, and the economy of the U.S.
He said the following transactions will be prohibited from September 20th for WeChat and November 12th for TikTok
- Any provision of service to distribute or maintain the WeChat or TikTok mobile applications, constituent code, or application updates, through an online mobile application store in the U.S.
- Any provision of services through the WeChat mobile application, for the purpose of transferring funds or processing payments within the U.S.
Mr. Ross said that with the Executive Order, the US government has taken a ‘significant action’ in fighting China’s malicious personal data breach on American citizens, and also promote democratic rule-based norms, and aggressive enforcement of U.S. laws and regulations.
The U.S government announced that further prohibitive measures, relating to both companies may be announced in the future.
“Should the U.S. Government determine that WeChat’s or TikTok’s illicit behavior is being replicated by another app somehow outside the scope of these executive orders, the President has the authority to consider whether additional orders may be appropriate to address such activities.”
President Trump has given until November 12, to resolve the TikTok security concerns of the US. He added that the prohibitions may be lifted, if they are addressed.