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Home Business News

Fidelity Bank customers went on Twitter rampage to demand better service

Emmanuel Abara Benson by Emmanuel Abara Benson
November 13, 2019
in Business News, Company News
Fidelity Bank customers went on Twitter rampage to demand better service, Fidelity Bank: Write-back Supports Earnings Growth, Fidelity Bank: Earnings beat estimates; Pre-tax Profit soars 29% y/y, NIGERIA| FIDELITY BANK: Regulatory-induced fee cut, surge in OPEX halt profit growth

Nnamdi Okonkwo, CEO, Fidelity Bank

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Nigerian customers usually tend to be patient and tolerant of their service providers, regardless of the unsatisfactory services often rendered to them.  But they can snap occasionally, especially when they are pushed to the limit. The advent of social media platforms like Twitter has particularly made it easier for customers to call out companies. That is exactly what many customers of Fidelity Bank Plc did on Monday when they dragged the bank across Twitter because of a whole lot of issues.

The whole drama started after the bank posted a tweet advertising its Fidelity SME Forum radio show and asking people to tune in and listen. The matter quickly escalated because many of the bank’s customers were displeased.

By the way, even though many of the complaints seem reasonable, others are just downright savage and ludicrous. For instance, somebody wondered how the bank had network to even use Twitter and yet cannot use the same network to facilitate seamless transactions for customers.

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https://twitter.com/Bigmeech010/status/1194193431167410176

Many of the complaints by Fidelity Bank customers centre around failed transactions. This is one thing virtually every Nigerian bank customer is familiar with. One frustrated customer, who was first to comment on the post and probably incited the torrent of backlash that followed, complained that a botched transaction had left her N30, 000 hanging. She needed the money for an urgent purpose, she explained.

https://twitter.com/lizaposh/status/1194155842762874881

Customers also complained about the difficulties they face using the bank’s products and outlets. According to Samuel Aniaka, he could not use the Fidelity mobile banking app because his transaction was declined. Interestingly, he received notification of a debit despite the decline. He also tried to use the bank’s ATM but was disappointed to realise he could not. He wondered what could possibly be wrong with the bank.

What's happening to you guys? I can't use the mobile App, I got debited yesterday even when transaction was declined. Two days ago I couldn't withdraw from an ATM. If there should be a system downtime, aren't you supposed to inform us ahead? Your service is becoming poor, tbh. 👎

— Sammy Sammy (@scad_official) November 13, 2019

[READ MORE: Banks refund N3.09 billion to customers over fraud, excess charges, others]

Poor customer service is also something customers complained about the most. Expectedly, quite a number of customers reach out to the bank on a daily basis with their complaints. Unfortunately, a significant number of these complaints are left unattended to. Customers are not happy about this.

@cenbank i used one of @fidelitybankplc always faulty ATM machine and was debitted but it did not dispense cash, This happened since on Sunday 10/11/2019 at 11:40am. I have been sending emails and no reply yet, I called their customer care numbers all not going through.

— Samuel J Ekwere (@crypto9ja1) November 13, 2019

Fidelity you guys are so annoying… Since Saturday evening you never credit me my funds back… God go disappoint una

— OG Pablo (@OGPablo14) November 12, 2019

Other customers have also complained that they are excessively charged by the bank. For someone like Oluwashogo, he just wants to know why the bank keeps charging him even when it is not necessary.

Why do you always charge me unnecessary fee 😠 even when I made no transaction coz this getting out of hand and us becoming too much… Is it a crime to using your bank coz I don't understand this😏

— Oluwashogo (@oluwashemilogo4) November 13, 2019

There are many of such complaints on the thread, and Fidelity Bank has tried to respond to some of them with apologies and promises to quickly resolve the issues.

Hello @Bhummie, thank you for contacting Fidelity Bank. We empathize with you on the issue raised, Please be assured that we are working round the clock to ensure seamless access to our e-channels. Kindly bear with us. #FidelityCares.

— Fidelity Bank (@fidelitybankplc) November 13, 2019


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Tags: Fidelity Bank PlcFidelity SME Forum
Emmanuel Abara Benson

Emmanuel Abara Benson

Emmanuel Abara Benson is an experienced business reporter and editor. He currently edits articles at Nairametrics. Reach him via email on Emmanuel.abara@nairametrics.com and follow him on Twitter @Mr_Abara for his personal opinions.

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