Access Bank Plc and Nigerian Breweries, brewers of Star Lager Beer, have launched a new talent hunt show tagged Access the Star.
The initiative was unveiled to create a mega opportunity to discover new music talents across the country and give exceptional Nigerians the chance to be refined, and empowered to reach superstar status in the music industry.
In addition to the fame of winning the hunt, the sponsors will give monetary awards of up to N150 million to the winners of the hunt, which will kick off this October.
Group Managing Director, Access Bank, Herbert Wigwe, at the unveiling event on Wednesday and Nairametrics was there, explained that the initiative was borne out of the desire of both brands to continue to connect with people through the one platform they both have in common which is music.
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He said, “Both our brands share a long history of creating excellent musical experiences for not just own customers, but the wider Nigerian audience, and this is us expanding on that.
“Access The Stars comes from the desire of both brands to continue to connect with people through the one platform they both have in common – music. Access Bank and Star Lager Beer share a long history of creating excellent music experiences for not just their consumers, but for the wider Nigerian audience.”
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Managing Director, Nigerian Breweries, Jordi Borrut Bel, said, “We have done this before, but this time, we want to bring something new and more entertaining to our consumers, where they not only enjoy good music, but get the opportunity to have their own voices and music showcased to the rest of the world. We are really excited about this.”
According to him, “Star Lager Beer is a well-known name in the Nigerian music scene, with hit concerts like Star Music – The Trek, Star Mega Jam, and famous talent show, ‘Star Quest’ which was a launch pad for the likes of Kcee, DJ Switch and many more. With the concerts, we took stars around the country and gave them the platform to entertain fans in different cities.”
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Access Bank on the other hand recently made its foray fully into music with the Born in Africa Festival (BAFEST). The much talked about concert had a long list of top-rated stars in Nigeria’s music scene perform at a brilliantly produced event by Livespot360. Before this time, the bank had been a major sponsor of other concerts around the country and is now putting its full weight behind what would most likely be the biggest event in 2019.
Alongside the hunt for new talents, Access The Stars will also reward fans with music performances from A-list artistes in each city the discovery train hits. Much like the now-defunct Star Music – The Trek, acts such as Tiwa Savage, Burna Boy, Flavour, Phyno, Olamide, Kcee, and more will perform in different cities as Access Bank and Star Lager Beer tour Nigeria to in search of new talents.
Hosting Access The Stars will be music superstar Dare Art Alade, with television host and radio personality, Olive Emodi as co-host. Choreographer and CEO Imagneto Dance Company, Kaffy, Nigerian Music Producer, Tee-Y Mix and Nigerian Music Star, Seyi Shay will judge the talents to be found across the country.