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FBNQUEST and She Leads Africa Strengthen Partnership, Educate Women on Investing and Estate Planning

FBNQuest has reinforced its commitment to empowering women in collaboration with She Leads Africa (SLA).

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FBNQUEST and She Leads Africa Strengthen Partnership, Educate Women on Investing and Estate Planning, Earnings Commentary - FBN Holding Plc - Unaudited Q1-2020

FBNQuest has reinforced its commitment to empowering women in collaboration with She Leads Africa (SLA), a community for young African women looking to build successful careers and businesses, as it supported the popular ‘SLAY Festival’ event which took place in Lagos on the 28th of September 2019.

This third edition of the SLAY Festival featured mentorship and interactive experiences that cut across business, investment, career, technology, arts, beauty, fashion, food, wellness, community and music.  Since the inception of the Festival, over 4,000 women have been brought together to learn new skills, build their networks and connect with their favourite brands.

Initiated in 2017, the partnership was established as an innovative approach towards educating and engaging women on the importance of investing and estate planning. The overall objective is to ensure that women imbibe wise investment and financial planning habits, in order to enable them be more deliberate about preparing for the future and achieving their short, medium or long-term financial goals.

Commenting on the alliance, Lolade Sasore, Head of Communications and Knowledge Engagement at FBNQuest stated, “We believe strategic partnerships are an important tool for achieving real impact, and we are committed to collaborating with reputable organisations to deliver wider and more sustainable results across our different businesses.”

“We started this partnership with SLA over two years ago to help women become more aware and confident about investing because we know there is an immense opportunity for economic growth and social impact when more women invest for the future. According to a survey by Canadian digital investment platform, Wealthsimple, women have been found to invest 40 percent less money than men do on average. Our journey, therefore, begins with educating them about basic approaches to investing, as well as the available financial solutions, so they can make informed decisions on what might be most relevant to their situation,” she added.

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In line with the partnership, FBNQuest Asset Management was on hand at the Festival to talk to participants about different opportunities and options for investing, such as mutual funds and digital investing platforms like the FBNEdge mobile app. FBNQuest Trustees also enlightened participants on how to leave a lasting legacy through formal structures such as living trusts, education trusts, and wills.

Co-founder, She Leads Africa, Afua Osei said, “Through our partnership with FBNQuest, we are sharing knowledge and opportunities to connect to the financial solutions many women are looking for as they grow in their careers and businesses. We would like to support our community in building long term wealth, which is why the training sessions on investing and estate planning, have been so successful. Our partnership with FBNQuest has been a great collaboration and we look forward to sharing more financial services knowledge with our community.”

To create awareness for the importance of investing through this initiative, FBNQuest and She Leads Africa launched a webinar series, created a downloadable investment guide, and have been partners in a series of educative conversations at the annual SHEHIVE and SLAY Festival events. These have focused on practical ways to invest, investment solutions tailored to specific needs, learning to live debt-free, and the power of estate planning.

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About FBNQuest Asset Management

FBNQuest Asset Management is a subsidiary of FBN Holdings Plc. A leading asset manager in Nigeria for individual and institutional investors, we offer a range of investment products and services, with strategies covering various asset classes and sectors. We guide our clients through Africa’s dynamic markets and identify the best opportunities that shape their portfolios and investment goals.  Our specialist portfolio and fund management services cover managing investment accounts of high-net-worth-individuals and institutional clients; including insurance companies, pension funds, public and private mutual funds, endowment and charity funds, as well as segregated and special accounts.

About FBNQuest Trustees

FBNQuest Trustees is a subsidiary of FBN Holdings Plc. Our distinctive heritage as an organisation allows us to leverage specialisation of the subsidiaries of our parent company to enhance delivery and provide world-class client solutions.

We assess your needs and provide tailored solutions for the safekeeping of assets and transfer of wealth across generations. From estate planning services to government bond issuance, we hold a solid market position as a leading trust services provider.

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EduTech records First Class Nursing Graduates; Launches Education Loan Product 

EduTech announces the successful induction of graduates of its Bachelor of Nursing Science programme with OAU CDL.

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Nigeria’s leading provider of e-learning platforms, EduTech, has once more demonstrated the ability of its platforms to deliver a robust learning experience with the announcement of the successful induction of graduates of its Bachelor of Nursing Science programme with the Obafemi Awolowo University Center for Distance Learning (OAU CDL); with two of the graduates bagging first-class degrees.

According to Femi Shonubi, General Manger, EduTech, “We are delighted to help facilitate another batch of graduates in partnership with the OAU CDL. Coming at a time that there’s renewed focus on alternate means of studying following the Covid-19 pandemic, we are pleased to prove that e-learning platforms are not only viable in Africa but hardworking students can leverage our platforms to bag first-class degrees as demonstrated by the duo of Olumuyiwa Elizabeth Amoo and Dolapo Rukayat Adebisi who finished top of the class following four-rigorous years of studying including practical and written examinations.”

It will be recalled that EduTech recorded double milestones in December 2019 when the first set of students in the B.Sc Accounting programme in OAU graduated with three members of the class finishing with first-class degrees.

Relatedly, the company also announced the launch of its student financing solution. Named EduCollect, the education financing gateway aggregates funders to provide loans to students of various academic institutions. Created for both students and guardians, the product facilitates secure loans to allow students continue with their studies without the added pressure of bulk, upfront payments.

“As a pioneer in the education financing space in Nigeria, EduCollect will provide unparalleled access to short-term loans with a convenient repayment regime at some of the lowest interest rates in the market without any collateral. By following three simple steps, interested students can secure their education through EduCollect,” explained Shonubi.

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Since its inception in 2012, EduTech has partnered with and deployed e-Learning solutions for a broad spectrum of entities ranging from universities to corporate institutions as it focuses on its goal of bridging the gap between demand for and access to quality education through the process of decentralizing the traditional method of learning. its current partners include Ahmadu Bello University (ABU), Zaria, Obafemi Awolowo University (OAU), Ile-Ife, Babcock University (BU), Ilishan-Remo, the Chartered Institute of Bankers of Nigeria (CIBN), Lagos amongst others.

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Making business future-fit: The new marketing realities facing business after Covid-19

Andisa Ntsubane discusses the challenges businesses now face as they navigate through the COVID-19 era.

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The year 2020 will be remembered as the ‘Year of the Great Pause’. It has been a period in which perceptions changed, boundaries moved, and businesses shifted on their traditional, comfortable foundations. Brands have been left battling with the reality that the unexpected had indeed happened and leading companies in Africa have lost an estimated US $ 60 billion off the value of their brand equity according to the recent Top 150 Most Valuable Brands in Africa report by Brand Finance

As normality slowly returns, marketers are left with the certainty that although a new dawn is breaking, they have a scant three months to begin recovering lost ground. They have to compensate for the time when business was paused, and marketing investments were pulled back.

While getting to grips with these hard-short-term facts, those at the heart of marketing will also be acknowledging that significant, permanent shifts have occurred in the ground below their feet.

There can be no denying that the COVID-19 has brought into sharp focus the dire economic and social challenges that the continent faces. There has never been a more opportune moment than this to accelerate the Shared Value Agenda and engage on how there can be an increase in the introduction of business models that address social issues.

The path ahead will be challenging to navigate because it means that brands will have to move decisively to regain customers’ trust in the roles that they play within communities, countries, and the continent at large.

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After all, our brands are our promises to the markets. To move forward, we will have to emphasise the positive influence that brands can have on people and societies.  Those that lead and prosper will deliver tangible value and help to resolve cultural and social tensions in society. This means that brands need to be connected and responsive to the lived experiences of people.  Brands must understand and be connected to the anxieties that people face. Above all, they need to be the agents helping to re-energise people and contribute towards creating a sense of optimism about the future.

These actions will become necessary because there has been a profound shift amongst our customers, our communities, and the continent at large as a consequence of this watershed moment

Traditional, disconnected, overt sales messages have been relegated to the past. People now expect their brands to have a purpose. More significantly, as we move towards a brighter future, people will support brands that were perceived to have done something positive when times were tough.

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Pushed aside will be those brands that have not realised that relating to their customers is not about making promises; it is now about tangible actions that deliver on the business strategy and brand promise.

Ultimately, brand leaders have to learn the lesson that although times change, the things that matter, seldom do.  This means connecting to the things that people care about, to what they value and hold dear. Families, relationships and wanting the best for your children as well as a brighter future will always remain fundamental concerns. The brands that understand these needs and cater to them will be brands that succeed. Brands have to be able to demonstrate that businesses do not just look at making profits or for economic opportunities.

This new approach will also involve understanding societal issues and then building business models that help address these issues. The key is to simultaneously achieve economic and societal value and help move the business and customers forward.

Creativity will play a central role in the transition from frivolous or hard-sell messaging to a more concerned, empathetic and understanding brand persona.

There has never been a better time for brands to deliver on their purpose. Now is the time to deliver on what we say. Covid-19 has been the perfect opportunity for brands to practice what they preach.

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Disruption is becoming increasingly important. In these times if you are not disrupting your industry and yourself, you will be left behind. Strategies must not be built on the principle of being developed to last, but rather to accommodate transformation.  The world is changing around us, and we have to construct models that help our brands respond to the ever-changing demands of the external environment.

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Medium-term five-year business plans and strategies will inevitably become a feature of the past as timelines shorten. We will increasingly find ourselves living in a world where agility and responsiveness will become the watchwords.

Brands and businesses being responsive will require moving beyond just hearing consumers. There is a plethora of databases and social media listening tools available, but we must ask whether we are really listening, engaging and responding to our customers.

Consumers today recognise authenticity and true purpose, and both are going to be critical ingredients for building brands in the post-pandemic world. Meaning brands will now have to act more like people. A few ways we can activate the change are:

  • Play our part: Show up and use all resources and creativity to build a better world.
  • Act together: As the wise African saying goes, “If you want to go fast, go alone; but if you want to go far, go together”. Recognise the strength in collaboration, to truly help people requires working in solidarity with likeminded entities.
  • Solve instead of selling: Be more comforting and less promotional. It is about finding meaningful solutions to problems people are facing.
  • Be human: Show empathy for the contemporary situation while retaining brand relevance. People are reassured by positive actions and communications.

As purpose is put to the test in the midst of the global pandemic, marketers who have not been able to translate their brand promise into actions and drive meaningful connections with consumers through presence and differentiated positioning might have missed the biggest opportunity.


By Andisa Ntsubane Interim Chief Marketing Officer, Old Mutual Limited

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ICIT Solutions Nigeria builds 9Business Cloud Market in partnership with Microsoft, 9Mobile

ICIT Solutions Nigeria has announced a partnership with 9Mobile to launch 9Business Cloud.

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ICIT Solutions Nigeria, a business technology solutions provider and tier-one Microsoft partner, has announced a partnership with 9Mobile to launch 9Business Cloud, a top-notch e-commerce platform where all cloud-based software packages can be purchased. The cloud storage business platform is designed to enhance enterprise productivity in the fast-growing Nigerian market.

ICIT (Internet, Communications & IT Solutions) headquartered in Lagos, Nigeria, is an experienced information technology solutions service provider with commitment to efficiently empower businesses to achieve more with less using automation. ICIT, provides both SMEs and Enterprise level businesses with affordable and trusted managed IT services and business process automation solutions to help them operate effectively. The company’s primary goal is to help clients build systems where business productivity is optimized, profitability is increased, and peace of mind is guaranteed.

Mr. Kamar Oyenuga, Managing Director, ICIT Solutions Limited noted that, “We are excited to announce our partnership with 9Mobilie Nigeria to launch this first-in-class cloud solutions e-commerce platform 9Business Cloud for organizations of all sizes. Whether you are an organization of 1 or 10,000 employees, we have something for you to enable you manage and run your business from anywhere.”

Kamar in his statement mentioned that, “the 9business platform https://cloudbusiness.9mobile.com.ng/, caters to anyone, whether a 9Mobile subscriber or not, looking to purchase cloud-based products and solutions. The 9Business Cloud market place has affordable software products like Microsoft 365 which helps you to run your business from everywhere in a cost-effective manner, Microsoft teams for improved productivity and employee collaboration, One Note, One Drive for data and file storage online with up to 1TB worth space. Also available are SharePoint, Dynamics 365 for customer engagement and personalized service on any channel, recruitment, employee development, financial management, improved customer experiences, and improved marketing, and many more.”

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He further stressed that, “This is an innovative way for modern businesses to cut-away unnecessary cost while also achieving optimal results for a more sustainable business operation. It’s simple, quick, secure, stress-free and affordable. Having identified that the core need of any organization is to ensure that every stakeholder has peace of mind which emanates from the profitability of the company, ICIT Solutions has positioned its offerings to support such businesses that aim to attain profitability that will in turn, increase their value.”

For over a decade, ICIT Solution has been creating sustainable and highly secured automated business solutions for companies, by engaging the businesses to understand their processes and help them break processes to measurable workflows that are automatable with the necessary support. It’s services include delivering End to End intelligent Managed IT services, fully-fledged business automation process support like software license sales and renewals, design and customization of process flows that will efficiently empower businesses to achieve more, data migration and protection, staff training and support and much more. It has also brought great value to the cloud solution offerings of 9mobile Telecommunication in Nigeria.

For more information, visit icit.ng today.

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