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Investment Tips

Improve Google rankings for your business using these tips

Boost your Google rankings with these 7 easy to implement Local SEO content tips and attract more visitors to your website.

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Why your website is not driving customers to your business, Improve Google rankings for your business using these tips, SEO tips that will double the size of your Google rankings
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Boost your Google rankings with these 7 easy to implement Local SEO content tips and attract more visitors to your website. The good thing is that you don’t need any coding or prior SEO experience to execute any of these tips.

Google uses over 200 signals to decide how to rank websites in its search results. Some of these signals come directly from your website content. In the SEO industry, they are known as On-page signals because they are directly located on the content of your pages. The good news is, they are easy to implement and although you might not climb up to the number 1 spot on Google when you optimize them, it will definitely help you on your journey there.

Improve your page loading speed

Your page loading time is important for a few reasons. First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking. But a slow website will also impact the way your website visitors engage with your pages. As a result, those negative interactions will hurt your ranking too.

How slow is too slow?

Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load. What’s even more shocking is that 80% of those visitors won’t return to that website. This is terrible for your SEO ranking because it ultimately kills traffic to your site. But on the flip side, if your page loads fast, people will keep coming back. Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly.

Why your website is not driving customers to your business

[READ MORE: Why we prefer dollars to other currencies]

Embed a Map on Your Contact Page

Embed a Google Map on your “Contact Us” page by searching for your business on Google Maps, then clicking “Share” on the left, and then “Embed” to get the code on your website and make sure that every page of your site has your business name, physical address, email, and phone number with local area code.

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Optimizing your URL, or if you prefer the address of your page, to target a specific city where your business is not located:

How?

SSKOHN

Let’s say you’re a plumber and you want to rank for the keyword “Plumber Yaba” which is an area in Lagos.

You should add the keyword “Plumber Yaba” in your URL to help Google understand this page is about, you guessed it but be careful not to be too spammy. If your domain name already includes part of the keywords, do not repeat it again in the URL.

Optimize the meta title of your page

The Meta title of your page is the HTML code that shows the name of the page in your browser like here and is also what is used by search engines to display results in search like here. The meta title of a page is in the source code of the page and can easily be updated manually depending on what Content management system you use.

This is an important component of your content for multiple reasons because:

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  1. it plays a small part in rankings;
  2. people are more likely to click on an appealing title than a bad one which will drive more traffic to your site.

It is therefore very important to optimize it.

How?  Do you optimize it?

  • Include your target keyword in your Meta title but once again don’t spam it.
  • When you write a Meta title for your page think “Newspaper headline”, would you click on it yourself?
  • Don’t go over the character limit otherwise your title will be truncated. To make sure you don’t go over the limit, use this title tag checker tool https://www.portent.com/serp-preview-tool.

Here is a good example of a title:

‘’Best pizza in LAGOS – World class dough topped with fresh ingredients’’

Here is a bad one

‘’Lagos best pizza’’

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Why your website is not driving customers to your business

Add a killing meta description to your page

Your Meta description is the little snippet of copy you see under the headline in search engine results. Like your page title, the description is also a piece of HTML code you can easily access from your content management system. And although it has absolutely zero impact on your rankings as such, writing a killer description that encourages people to click through will drive more traffic to your site.

There is, however, speculation that Google’s results with a higher click through rate will be rewarded with better rankings so you shouldn’t ignore it.

Use Keywords in Image File Names

Use keywords in image file names when relevant, and the titles and descriptions you use when uploading those images and videos to your Google My Business page.

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Choose Your Category Carefully

Your category, chosen from Google’s extensive list, is a deciding factor in whether your business will be deemed relevant to a search. Make sure to choose the category that best fits your business.

Get Reviews

Businesses with more reviews are likely to rank higher. Get reviews by asking your existing customers to review you.

Respond to Reviews

You will also want to respond to both negative and positive reviews because owner response could boost your ranking as well.

[READ ALSO: Difference Between Fixed Deposit and Treasury Bills]

Evaluate Rankings

Once you have changed what is above and still notice your rankings are low, then you might need to have your business cited more. You can do this two ways.

  • Find out where those competitors who rank higher than you are cited.
  • Do a search for their business and if they come up in a directory, find out if your business is listed there. If it’s not, add it.

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In a hyperinflation economy like Nigeria’s, these are the best investments to consider immediately

A deeper review of investments to consider amid the prevailing high inflation in Nigeria.

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Where to buy Real Estate in Lagos in 2021, Nigeria's Real Estate Sector recorded positive growth after three year low, Real estate: Declining credit reflects underlying weakness 
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Let’s face it, Nigeria’s rising inflation plus lower options for high yielding investments are already driving a significant number of investors away from Africa’s leading frontier market. This is coming at a time when Nigeria’s top performing investment asset class for 2020 is currently having a year-to-date return of around -3.30%.

Recent data published by the National Bureau of Statistics (NBS) reveals Nigerian inflation rate surged to a 33-month high, as it rose further to 16.47% in January 2021 from 15.75% in December 2020. This is marks 17th consecutive month of rising inflation in the country.

Consequently, Nairametrics interviewed selected financial experts on the investment options best suitable for such macro.

That being said, it’s important to note that there are no guarantees when it comes to investing during high inflation. At best, such investments may be inflation-safe, but returns can never be guaranteed.

READ: The Nigerian economy is increasingly dollarized but there is a way-out

Debo Adejana, MD/CEO, Realty Point Limited, Chairman, REDAN South West Zone.

At 16.5% inflation rate as of January 2021, the obvious is that there are very little short-term investments that can outperform that especially in the short term. So, that being said, my traditional conservative disposition of the fact that the best investment term is the long-term.

To make returns that will consistently be higher than 16.5% in short term investments will require very good knowledge of the asset class and share dedication.

If that is clear, then by my own understanding, the following are some of the possible investment areas or strategies to adopt with real estate being my most preferred asset class anytime:

SSKOHN
  1. Financial player in a JV Property Development Scheme. This helps to save time and gives faster turnover of investment fund.
  2. Buying distressed property now, renovate, rent-out for 2years of more just to hold if necessary and sell after.
  3. Crowd owning/funding property deals
  4. Guaranteed rent discounting
  5. International property investment for positive cash flow and to enjoy foreign exchange appreciation

All the above can be done as a large ticket investor or little fractional holder using a well-structured and regulated vehicle.

READ: Real estate sector GDP positive in Q4 2020, but still in the woods

Darlington-Morsi Onyemaka, Co-founder, Quba Exchange

Inflation means that prices for things are rising, and as such the same amount of money buys less over a certain period of time. This in itself is especially not good for cash savings as the best way to manage inflation is by investing in instruments that give you a return higher than the current rate of inflation or at least one that keeps up with it.

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The best kinds of assets to invest in during inflation are tangible assets that have fundamental values and as such, their worth measures up together with inflation. These assets include real estate, growth stocks, and commodities like food, crude oil, and gold (especially gold).

On the flip side, one should avoid long-term fixed-income investments. This is because the value of the underlying security falls as investors tend to focus on higher-yielding alternatives when the interest rates of that instrument start rising.

READ: FG says Finance Bill 2020 will check inflation

Thelma Ugonna Ohiri-Anyanwu, CFA

Inflation is the increase in prices of goods over a period of time, where a specific amount of currency will be able to buy less than before.

In as much as inflation erodes the value of funds, this should not deter one from investing as some investment’s types are great hedge against inflation and helps to preserve capital. Some of such investments are Gold, REITs, real estate, commodities and a well-balanced stock portfolio.

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Silas OZOYA, Founder/CEO SUBA Capital

Inflation in many ways affect the general health of a countries economy and her citizens literally and the only way out of inflation is continuous and increased investments in local production, expansion of existing local businesses and enacting fiscal policies that would strengthen the currency of such country.

To mitigate this, increased and persistent investment from all angles in Agriculture, local processing, and increased export would do a positive dent on our inflation rate and keep us far away from recession through job creation, wealth growth, food, and cash crop production at scale.

Nigerian’s home and abroad should consider investments that support economic growth through investments in Agriculture and agro-allied ventures.

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Agriculture from my experience is one of the very few sectors that puts food on the table, employs people, and grows the value of your money against inflation all in one value chain.

The general public, high net worth individuals, and Nigerians abroad should consider holding at least 20% of their asset portfolio in Agriculture and agro-allied investments.

Angela Aya, Head, Institutional Sales at Alonati

There are a lot of investment opportunities for both the wealthy and not so rich investors in Nigeria, investors desiring to get an income or return on investment. Some are the FGN Savings Bonds, Stocks, Real Estate, Gold, Cryptocurrency, Agriculture etc. However, below are some investments that offer inflation protection:

Real Estate

Investment in real estate has been profitable and remains lucrative especially in Nigerian urban cities.

This investment however requires medium to high capital. Nigeria is still a developing Country in the world and the need for housing to match the Country’s increasing population size remains critical, as urban-rural migration continues to increase due to the neglect of development of the rural areas by the States and Federal Government.

The value of land and property has continued to rise and will continue to appreciate due to the margin between demand and supply as the need for residential and commercial buildings in major cities remains high.

Gold

Investing in gold has remained an agelong golden income space. The value of gold has continued to appreciate over the years because of the importance attached to it all around the world.

Gold remains an important symbol of wealth and affluence, and can be purchased as bars, coins or jewelries and resold at a higher price over time.

Bottom line

A disciplined investor can hedge against inflation risks by investing in the following asset classes that often outperform during high inflationary climates.

  • Debo Adejina – Real Estate,
  • Darlington-Morsi Onyemaka – real estate, growth stocks, and commodities like food, crude oil, and gold (especially gold).
  • Thelma Ugonna Ohiri-Anyanwu, CFA – Gold, REITs, real estate, commodities and a well-balanced stock portfolio.
  • Silas OZOYA – Agriculture and agro-allied ventures.
  • Angela Aya – Real Estate & Gold.

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Investment Tips

Retail franchise investment next gold mine for Nigerian investors- CIG

Retail franchise investment curbs unemployment  and create buffer for people looking for side hustle

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The Choice International Group (CIG) has tasked both unemployed and employed Nigerians to embrace retail franchise investment, as the initiative would curb unemployment in the nation  and create buffer for people looking for side hustle.

In line with a recent FBDS Study, there are over 450,000 Nigerian career professionals with minimum investible funds of N1 million, looking out for investment opportunities.

In the majority, these funds are looking for franchise type opportunities for ease of venturing and minimal failure risk.

As far as CIG chairperson, Diana Chen, is concerned, such investor should look no further but consider the group’s retail franchise investment opportunity, which offers Nigerian community mouth-watering offer of owning Gree & Lontor retail stores.

According to him, Gree is the world’s residential air-conditioner manufacturer, while Lontor provides high-quality, energy-saving and convenient rechargeable home appliances and lighting products for global consumers.

He said, “Both brands have been built by the CIG into a world-class electronic retail chain in Nigeria opening no less than 20 brand shops in Lagos and Oyo over the last 18 months.

“The sales performance of its existing stores in the country makes Gree & Lontor one of the most profitable businesses in Nigeria with yields of an average return on investment of 50% and above per annum.

“CIG is offering investors the opportunity to own any of six regional logistics centres, or any number of Gree & Lontor brand shops in viable locations across Nigeria.

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“It is the decision of the company to open up these opportunities to the investing public through a Franchise Retail partnership.”

SSKOHN

 

He added that the company has mapped out two investment models it says are simple, transparent, and hassle-free.

“The first model involves only six regional logistics centres located across the geopolitical zones in Nigeria.

“Whoever invests in this will require a capital outlay of $1 million, and become a mega distributor partner of the Gree & Lontor brand, and service a network of brand shops.

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“The second investment model involves the Gree & Lontor brand shops – retail franchise stores that require an initial capital outlay of N20 million.

“The investor will secure a store size of 120-150sqm at any choice location, shopping mall, plazas, high streets and even residential neighbourhoods.”

What they are saying

Nigeria is a growth market for franchising and franchise development services.

Gbenga Ajayi, an Entrepreneurship analyst, said, “The retail industry comes second to the food industry among sectors with best franchising opportunities.

“As with other emerging markets, one of the challenges of franchising in Nigeria remains the strengthening of intellectual-property regimes so that franchise companies can transmit knowledge and franchise system concepts with the confidence that such know-how will be protected.

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