Technology company, Microsoft Corporation has announced a five-year partnership deal with Walt Disney Studios. The partnership involves Disney using an innovation lab to shift content production to Microsoft’s cloud computing service called the Azure cloud.
A movie production software company, Avid is also involved in this partnership where different workflows will be moved to the cloud.
What this means: Movie-making involves great amount of computing resources in this age and time where everything is going to the cloud. Disney is shifting towards the tides as the company will be using its Walt Disney Studios’ StudioLAB alongside Azure cloud and Avid to design, create and advance the future of storytelling with cutting-edge tools and methods.
The partnership will involve the three companies delivering cloud-based solutions to help accelerate innovation at the Disney Studios for production and postproduction processes.
While speaking about the partnership, Disney’s Chief Technology Officer, Jamie Voris said the deal would make processes more efficient, which could help lower cost and time of production.
“By moving many of our production and postproduction workflows to the cloud, we’re optimistic that we can create content more quickly and efficiently around the world, through this innovative partnership with Microsoft, we’re able to streamline many of our processes so our talented filmmakers can focus on what they do best.”
Why this matters: Walt Disney is mostly known for its family-inclusive television network, Disney which creates entertainment through original series and movies on basic cable and satellites including DStv and GOtv amongst others. This channel is available across different countries, including Nigeria.
This collaboration will, therefore, have a big impact on the way entertainment is created by improving the process movie-making, giving room for more special visual effects.
There’s bound to be a change in Disney over the next five years as the company will add unique requirements to the channel since it will be in a more modern cloud context.