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Business News

Meet the successful Nigerian entrepreneur who owns the Airbnb of luxury cars in UK

There is an Airbnb of luxury cars in London, known as Starr Luxury Cars, which happens to be owned by a Nigerian, Ikenna Ordor

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Meet the successful Nigerian entrepreneur who owns the Airbnb of luxury cars in UK.

Ikenna Ordor’s lack of desire for the white collar or eight-to-five job led him to adopt the entrepreneurial lifestyle of his mother and abandon his school certificate. Today, he owns and heads Starr Luxury Cars, the Airbnb of luxury cars in London.

The UK luxury car hire company came to be after clients of his entertainment outfit began to request for luxury transportation and lifestyles. His ability to meet their demand gave birth to Starr Luxury Cars. The company offers various services including chauffeur-driven Lamborginis, helicopter rides over London, and meet and greets with F1 racers.

But just like Airbnb, an individual interested in luxury vehicles can hire any high-class brand for personal use and receive delivery few hours after. While similarities can also be drawn between Starr Luxury Cars and car-hailing company,  Ordor’s company offers only luxury cars which are driven by the hailer themselves – The available options of luxury vehicles include Lamborgini, Bentley, Ferrari, Aston Martin and Mercedes-Benz.

[READ MORE: Government of Sierra Leone purchases Innoson Vehicles for military use]

 

Ordor left Nigeria at the age of 14 with his mother. She had a great influence on his choice to become an entreprenuer. During an interview he had with Forbes, he said his mother didn’t graduate from the University, however, she found interest in buying and selling of properties. Her success pumped him up during his youth to rather embrace entrepreneurship than white collar job.

“I grew up in Nigeria, and when I was about 14 (years old) I moved over to the UK. My mum was a grafter; she bought houses and was always interested in buying and selling. I always emulated that–I’d go take trips to look for houses to purchase. I’d say my influences really came from watching my mum. She has come to be a very successful woman in her own right and she didn’t even go to school.” Ordor said.

[READ MORE: Toyota begins solar testing for electric cars as market competition heats up]

Speaking about the operating model of Starr Luxury Cars, the Nigerian said, “At the moment, we’re semi-automated, so our clients can go on the website and pay for a vehicle without having to speak to anyone, and we manually dispatch the vehicle.”

Why demand is increasing: One of the key driver of this luxury car hire is the growing list of people who prefer to be asset light in order not to deal with maintenance and other cost attached to owning properties like vehicles – and according to Ordor, the advancement of electric cars will increase the list.

British airways

“Lots of people have shifted away from holding assets, because it limits your versatility. We want to create more options for our clients. I believe that in the future, especially with the advancement of electric cars, a lot of these cars will be obsolete. It’s better to be asset light.” Ordor said.

Expansion move: The company is eyeing other locations around the world where people seek for fun and luxury lifestyle. Ordor said his sight is on Monaco, Geneva, Paris and Dubai, which are huge tourist spots, “We’re very international. Think about the hotspots – we need to be in every Tier 1 city. Monaco, Geneva, Paris, Dubai are huge tourist spots and we want you to have a better access to luxury cars there.”

[READ MORE: How to select the right stockbrokers for your shares]

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The company has already teamed up with partners like Julie Brangstrup of Cash and Rocket project, to offer fleet of red racing cars for selected female entrepreneurs, philanthropists and celebrities to drive; this partnership is also expected to raise money and awareness for charity.

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Olalekan is a certified media practitioner from the Nigerian Institute of Journalism (NIJ). In the era of media convergence, Olalekan is a valuable asset, with ability to curate and broadcast news. His zeal to write was developed out of passion to shape people’s thought and opinion; serving as a guideline for their daily lives. Contact for tips: [email protected]

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    Business News

    ABCON asks CBN to check impact of cryptocurrencies on diaspora remittances

    The association also noted that the apex bank needs to address other issues driving the patronage of cryptocurrency exchanges for remittance transfers.

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    ABCON disagrees with those calling for naira devaluation

    The Association of Bureau De Change Operators of Nigeria (ABCON) has asked the Central Bank of Nigeria (CBN) to introduce measures that will neutralize the positive effects of cryptocurrencies as a channel for diaspora remittances.

    This is to redirect diaspora remittances away from cryptocurrency exchanges to official channels and also protect such against potential disruptions.

    This call was made by ABCON during its Quarterly Economic Review for the first quarter of 2021 where it commended the CBN for the N5/$ rebate scheme introduced to encourage diaspora Nigerians to use official channels to remit their funds.

    However, the association noted that the apex bank needs to address other issues driving the patronage of cryptocurrency exchanges for remittance transfers.

    What ABCON is saying in their statement

    The association in its statement said, “It is noteworthy that public acceptability for cryptocurrency exchanges are rising which could be quite accountable for the wide drop in diaspora inflows to Nigeria. Insecurity in the country is giving it greater prominence as investors and citizens are finding Cryptocurrency a safe haven for their wealth in case of any eventuality.

    In most Emerging Markets Bitcoin transfers surged last year, as the pandemic exposed the cheaper and more efficient digital remittance services. Migrants sending money across borders to their families prefer the minimal transaction costs of cryptocurrency exchanges against the exorbitant costs of traditional money transfer companies like Western Union.”

    According to ABCON, “Cryptocurrency transactions are faster than the conventional transfers, which require passing through banks reliant SWIFT, the sluggish, half-century-old interbank messaging system that handles cross-border payments.

    These exchanges override the political complications of official channels. The global reach of cryptocurrencies avoids the inflation risk inherent to official currencies, especially in politically unstable countries reliant on fickle foreign investors.

    Thus, while we commend the efforts of CBN in introducing the package of Five Naira for One Dollar transfer, it can be seen from the analysis above that the challenges exceed just non-payment of foreign currency by the IMTCs and the exchange rate. Strategies that satisfy the most sensitive of these advantages of Cryptocurrency exchanges must be introduced to redirect flows to the official channel.”

    ABCON also expressed concerns over the country’s huge unemployment rate, urging the government to apply radical approaches with the use of both conventional and unconventional economic and political tools to redress the trend.

    British airways

    What you should know

    • It can be recalled that the apex bank had about 2 months ago, warned the Deposit Money Banks, Non-Financial Institutions and other Financial Institutions against doing business in crypto and other digital assets.
    • The CBN directed financial institutions to immediately close the accounts of persons or entities transacting in or operating cryptocurrency exchanges, warning of severe regulatory sanctions in the event of any breach of the directive.
    • The Securities and Exchange Commission (SEC) had a few days ago, revealed that it is working with the CBN for a better understanding and regulation of cryptocurrencies in the country.

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    Companies

    Unilever earmarks N62 million as remuneration to its Non-Executive Directors in 2021

    Unilever Nigeria has fixed its remuneration to the Non-executive Directors of the company in 2021 at N62 million.

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    Unilever Overseas increases stake in Unilever Nigeria Plc

    One of Nigeria’s leading FMCG companies, Unilever Nigeria Plc, is set to pay out a total of N62 million as remuneration to its Non-Executive Directors for the year ended December 31, 2021.

    This disclosure was made by the leading consumer goods company as one of the key resolutions that would be considered and passed at the Company’s ninety-sixth (96th) Annual General Meeting, which will hold on Thursday 6 May 2021 at 10.00 am.

    The famed manufacturer of Sunlight detergent also revealed that in addition to the N62 million remuneration, sitting allowances will be paid at standard agreed rates for each meeting attended and the Chairman of the company will be entitled to a vehicle allowance of N12 million gross per annum.

    Short-term benefits paid by Unilever in 2020 to its Directors

    Despite the fact that Unilever Nigeria Plc has not paid its shareholders dividends for about two years now, the FMCG company paid out short-term benefits of about N511 million and N73 million to its Executive and Non-Executive Directors in 2020 respectively, compared to a sum of N590 million and N59 million it paid out in 2019 respectively. The members of the leadership team, excluding the Executive Directors of the company, were paid a total of N867 million short term benefits in 2020, down from the N1.04 billion they received in 2019.

    On the flip side, the total payout as wages and salaries to the company’s employee in 2020 was N5.05 billion, this is down from the N5.99 billion which the company paid out in 2019.

    In case you missed it

    According to a recent result by Unilever Nigeria Plc, the company made a loss of about N492 million in the first quarter of 2021. This figure is 144.1% lower when compared to the profit of N1.114 billion made by the company in the corresponding quarter of 2020.

    Unilever’s revenue however surged by 45.7% during the quarter. However, the growth in the cost of sales, and the huge 63.3% increase in marketing and administrative expenses pressured the profits down to a loss of N492 million in the first quarter of 2021.

    What you should know

    • Shares of Unilever Nigeria Plc are currently valued at N12.95 per share, placing the YTD loss in the shares of the company at -6.83%.
    • Unilever Nigeria Plc is the sixth most valuable consumer goods company listed on the Nigerian Stock Exchange, with a robust market valuation put at N74.4 billion, higher than Guinness Nigeria Plc, NASCON Allied Industries Plc and PZ Cussons.
    • The shares of the top FMCG brand is trading 23.8% lower than its 52-week high price of N17, and 23.3% higher than its 52 week low of N10.5.

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