Investment One Financial Services Limited has launched a USSD Code, *5678# which was designed to provide seamless financial services, particularly to the retail sector.

In a media parley where the product was unveiled, it was learnt that the USSD product, which is the first of its kind in the industry, will make investment easier than imagined.

About the USSD Code – While addressing newsmen present at the media parley, the Managing Director (MD) of Investment One Stockbrokers Int’l Limited, Ezekiel Oluyori said *5678# was designed to not only make investing easy but friendly.

The company is committed to its mission – Oluyori reiterated that the company was established a decade ago to help Nigerians achieve their investment objectives. According to him, Investment One has remained committed to achieving this objective by introducing innovative products.

“We are set out to achieve a world-class corporate service for our customers. We have come up with another innovation in the industry which is a USSD code to invest.”

Oluyori also added that the USSD code is designed to boost financial inclusion and market participation in Nigeria.

Security is not a problem – Speaking on how secure the product is, the Chief Technology Officer (CTO), Investment One Financial Services Limited, Fisayo Fagbemi said pin security is actually the best for USSD transactions.

Fagbemi assured that the product is safe to be used as long as the pin given to customers are secured with them.

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“While we provide the security to you, we enjoin you to keep it private. As long as your pin is kept safe with you, security is guaranteed on our platform.”

The product is available on the MTN and Glo networks for now– Fagbemi further stressed that though, the product is only available to be used on MTN and Glo alone at the moment, but Airtel and 9mobile are expected in two weeks time, to be part of the multiple networks that the product will be available on.

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The CFO disclosed that with the product, a customer can open an account, check his/her balance, amongst other functionalities.

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About Investment One

Founded in 2008, Investment One is licensed by the Nigerian Stock Exchange (NSE), Securities and Exchange Commission (SEC), and Nigerian Pensions Commission (PENCOM) to provide a buffet of financial products and services.

The company was formerly known as GTB Asset Management, a wholly owned subsidiary of Guaranty Trust Bank. But this was before the Central Bank of Nigeria reforms in the financial sector which led to GTBank divesting its ownership in 2012.

In 2010, the CBN mandated that Commercial banks divest their non-banking subsidiaries or form a holding company. 

Famuyiwa Damilare is a trained journalist. He holds a Higher National Diploma (HND) in Mass Communication at the prestigious Nigerian Institute of Journalism (NIJ). Damilare is an innovative and transformational leader with broad-based expertise in journalism and media practice at large. He has explored his proven ability in the areas of reporting, curating and generating contents, creatively establishing social media engagements, and mobile editing of videos. It is safe to say he’s a multimedia journalist.


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