Guaranty Trust Bank Plc has built the first digital playground for children in Nigeria. The tier-1 lender, which is famous for designing innovative and personalised products that are tailored to customers’ needs, is putting children first.
The GTBank Play Centre is equipped with a wide array of interactive games that will give kids a fun and immersive digital experience whilst aiding their mental and intellectual development.
GTBank is beyond banking
The bank has been building on its digital drive, creating unique experiences for all segments of its customer base. Before the digital playground, the bank had launched Habari, which targets the urban lifestyle of Nigeria’s youth population. Habari is Nigeria’s largest platform for music, shopping, lifestyle content and more.
The side attraction of the Play Centre, which is located in Lekki, Lagos State, is that children can also use the wide range of bricks available at the Play Centre to build whatever excites their curiosity. They can also express themselves creatively by scribbling, writing, and drawing on a digital chalkboard.
Also, some of the features of the Play Centre include Sketch Town, where kids can design cars, launch rockets, and bring all their sketches to life.
Commenting on the launch of the Play Centre, the Managing Director and Chief Executive Officer of Guaranty Trust Bank plc, Mr Segun Agbaje said:
“How and where children play contributes significantly to their cognitive and intellectual development, helping them build better communication and problem-solving skills.
“Our new Play Centre will give children a tension-free space to build these critical developmental skills, expose them to new and emerging digital technologies, and, most importantly, give them a wonderful time out.”
“At GTBank we are passionate about building the bank of the future, and for us, this means constantly leveraging the best of technology to create amazing digital experiences for all of our customers, in a way that adds real value to their lives.”
Guaranty Trust Bank Plc is one of the best run African financial institutions. It serves as a role model within the financial services industry due to its bias for world-class corporate governance standards, excellent service delivery, and innovation.
The Bank is also renowned for driving youth empowerment initiatives alongside its business, as seen with the GTCrea8 Account package, which doubles up as a platform for empowering young undergraduates with the resources and networking that they need to develop their skills and talents and build capacity in their careers of choice.