Independent rating agency for startups and innovative SMEs, Early Metrics, has rated Nigerian E-commerce giant, Konga, among an exclusive list of globally viable startups and corporate organisations.
The rating places Konga in a rarefied club of the top 14% of the 2,100 startups rated globally as at March 2019. This further justifies the elevated standing of the company as one of the most promising ventures in the Nigerian and African business space.
Why the rating matters
Early Metrics‘ ratings support decision makers such as investors and corporates in identifying innovative startups worthy of their time and money. The European-based global rating agency also assesses the growth potential of innovative and early-stage ventures.
Their ratings also help the organisations themselves, as it allows them to critically examine their strengths and weaknesses, gain credibility and give their investors added confidence by being audited by a third party.
Konga’s expansion drive: Konga, which was acquired by the Zinox Group about twelve months ago, has been undergoing strategic restructuring and expansion aimed at positioning it as the first and largest Omni–channel e-Commerce groups on the African continent.
Intel recently adopted Konga into its Partner Accelerator Programme
As Nairametrics reported, Konga became the first e-commerce company in Sub-Saharan Africa to be migrated to the Retail Accelerator Programme of global technology giant, Intel.
The development was disclosed by Intel’s Consumer Manager for Nigeria, Olabanji Womiloju, who commended the efforts of Konga in elevating the e-commerce business in Nigeria.
Konga Online Shopping Limited provides Internet-based services. The Company operates an online platform that serves a retail customer base that continues to grow exponentially, offering products that span various categories including Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care and much more.
The company’s expansion drive birthed the merger with Yudala, which saw both companies become the biggest organised retail and e-commerce outfit on the African continent.